Head of Marketing

Job Title:

Reporting To:

Job Location:

Job Summary

KhetPe (AgTech), BhoomiSure (InsurTech), and SwanSat (Satellite Services)

Candidate Profile & Skill Requirements

• Experience:

  12+ years in marketing, with at least 5+ years leading marketing/growth in tech-led, multi-vertical environments.
• Proven track record of

  scaling platforms/apps

  , executing multi-channel campaigns, and managing large budgets.
• Experience in

  rural outreach

  and

  government/enterprise marketing

  preferred.

Roles & Responsibilities

• Develop and execute an

  integrated marketing strategy

  across B2C, B2B, and B2G, aligned with business goals and revenue targets.
• Own

  brand architecture, positioning, and messaging

  for SwanSat Group and each vertical; maintain cohesive guidelines and narrative.
• Lead

  full-funnel growth

  : performance marketing, SEO/ASO, referral, partnerships; manage CAC, LTV, and ROAS.
• Drive

  product marketing

  : ICP definition, segmentation, value propositions, pricing/packaging inputs, launches, and GTM strategy.
• Build

  demand generation & field marketing

  : campaigns, events, webinars, partner marketing, and regional activations.
• Establish a

  multilingual content engine

  for farmer education, case studies, thought leadership, PR, social media, and YouTube.
• Set up

  marketing analytics & attribution

  : dashboards, funnels, and experimentation frameworks to improve conversion.
• Manage

  budgets, agencies, and vendors

  , ensuring ROI, on-time delivery, and brand consistency.
• Ensure

  regulatory-compliant communications

  (e.g., IRDAI guidelines for insurance), adherence to tender norms, and data privacy standards.
• Collaborate with Sales by providing

  collateral, proposals, case studies, and competitive intelligence

  ; run CRM and lifecycle programs for retention and NPS.
• Recruit, develop, and lead a

  high-performing marketing team

  , fostering a results-driven and learning-oriented culture.

Core Skills:

• Full-funnel strategy across product marketing, brand/comms, performance/growth, content, PR, partner, and field marketing.
• Strong analytics orientation; command of

  CAC, LTV, ROAS, attribution, and funnel optimization

  .
• CRM/lifecycle automation, segmentation, SEO/ASO expertise.

Leadership Competencies:

• Excellent stakeholder management with

  Sales, Product, Policy/Compliance, and Business Heads

  .
• High EQ, team-building, and coaching capabilities;

  crisp storytelling and executive communication

  .
• Fast,

  data-driven decision-making

  with a bias for execution.

Industry Knowledge (Preferred):

• Familiarity with

  AgTech, InsurTech, and Satellite/Geospatial sectors

  .
• Understanding of

  IRDAI advertising guidelines, public-sector tender frameworks, and enterprise procurement

  .
• Knowledge of

  farmer ecosystems, FPOs, and agri value chains

  .

Personal Attributes:

• Customer-obsessed, mission-driven, and hands-on

  .
• Integrity, resilience, and ownership mindset.
• Highly organized, detail-oriented, and results-focused.

About SwanSat Group

deep technology, precision intelligence, and social impact

SwanSat

KhetPe

BhoomiSure

SwanSat Group