Head of Marketing

Head of Marketing – SVYASA Deemed to be University

Location: Bangalore (On-Campus)
Job Type: Full-Time | Immediate Joiners Preferred

About the Role

SVYASA Deemed to be University is building India’s first outcomes-focused higher education model. We are hiring an experienced Head of Marketing to lead all marketing initiatives, build a full team, and drive admissions for B.Tech, MBA, and MCA programs.

Key Responsibilities

• Build and lead an 18-member marketing team within 3 months.
• Develop and implement the university’s marketing strategy and roadmap.
• Own brand positioning and visibility across digital, traditional, and event channels.
• Drive lead generation and achieve enrollment targets for all programs.
• Manage complete marketing funnel from awareness to final admissions.
• Maintain cost-efficiency with performance targets (< ₹8,000 cost per admission).
• Monitor and optimize campaigns using data-driven insights.
• Collaborate with leadership to ensure marketing alignment with institutional goals.

Required Experience

• 10–15 years of experience in Marketing.
• Minimum 5 years in leadership roles handling teams.
• Mandatory experience in Education marketing (University, EdTech, Coaching, Training).
• Proven experience building marketing teams from scratch.
• Strong campaign, funnel, and ROI management experience.
• Track record of meeting or exceeding enrollment targets.

Preferred Qualifications

• Experience with high-growth EdTech or startup environments.
• Multi-product or multi-program marketing experience.
• MBA from Tier-1 institutions (preferred).
• Strong data analytics and performance marketing exposure.

Skills & Mindset

• Team builder and strong leadership capability.
• Data-driven decision making.
• Ability to work in fast-paced, high-accountability environments.
• Strong communication, planning, and execution skills.
• Problem-solving and strategic thinking mindset.

Programs to Market

• B.Tech: Engineering, AI, Cloud, Robotics
• MBA: Freshers & working professionals
• MCA: Tech careers with industry certifications

Benefits

• Competitive salary (based on experience).
• Excellent performance-linked bonus.
• Fast career growth path: Head of Marketing → VP Marketing → CMO.
• High ownership and leadership visibility.

Work Location

• Campus: Sattva Global City, Kengeri, Bangalore
• Mode: On-campus only
• Start: Immediate

Interested and right candidates, send your resume to archana@activeedu.com/ contact at 8431911131

Job Type: Full-time

Pay: ₹90,000.00 - ₹100,000.00 per month

Work Location: In person