Head of Marketing

Job Description

Position - Head of Marketing – Real Estate Reports to: Managing Director / CEO Location: Pune Job Summary: We are looking for a dynamic and seasoned professional for the position of Head of Marketing to lead our marketing efforts. The ideal candidate should possess deep knowledge of the industry with a proven track record in property marketing and the ability to drive brand visibility, generate qualified leads and position our projects firmly among the target customer segments. This role requires a balanced mix of strategic thinking, objective driven creativity and operational excellence. Key Responsibilities: 1. Strategic Marketing Leadership Define positioning, target segments and GTM (go-to-market) plans for each project based on thorough market research and data driven approach. Develop and implement marketing strategies for residential, commercial, and luxury real estate projects that places us uniquely at the real estate landscape. Align marketing efforts with overall business objectives and sales targets for both launch and sustenance sales phases. Define and manage overall Brand identity ensuring consistency across all touch points 2. Branding & Communication Evolve and drive company's overall Brand for long term positioning as well as project-specific branding campaigns. Finalization of Marketing collateral (Printed / non Printed) viz brochures, hoardings, 3D walk-through, social profiles and all of the content going out as marketing / Branding communication. Lead PR initiatives, media planning and corporate communications complete with designs, content and mediums etc. 3. Digital & Performance Marketing Plan and execute digital marketing campaigns (SEO, SEM, social media campaigns, email & content marketing, SMS blasts, display advertising and mass media campaigns etc.). Manage property listing portals (e.g., 99acres, Magic Bricks, Housing.com etc). Monitor campaign performance using analytic tools and dashboards periodically, making tactical changes to ensure cost and value effectiveness of digital campaigns & investments. 4. Lead Generation & Footfalls Develop multi-channel lead generation strategies using popular and prevalent means as well as fresh ideas exploring new sourcing channels Collaborate closely with the sales team / channel partners to improve lead conversion and customer nurturing. Review and analyze CRM data to gain customer sentiment related insights for lead tracking and driving referral sales (inside sales). Ensuring the optimization of investments for lead generation and Brand visibility keeping itemized ROI in tact. Monitor and control the cost parameters viz cost per lead, cost per walk in, cost per closure etc. 5. Market Research & Competitive Intelligence Conduct regular market analysis to track trends, customer preferences and competitor offerings. Use insights to refine messaging, pricing, and promotional strategies. Keep a constant track of competitor product offerings, campaigns, customer responses to gain insights about customer behavior for different type of Projects (residential or commercial) for different cost segments and geographical areas. Analyse the customer responses, feedback and reviews on public forums, media platforms and manage the official responses to normalize the overall reviews. Put up and discuss trend analysis with management to work on adverse reviews. 6. Project Marketing and Launches Collaborate with Design and sales team to understand the project and develop effective marketing strategy for project launches. Plan and manage on-ground events, site branding, launch events and customer walk-ins. Track the popular occasions, festive seasons and hyper-local marketing opportunities to design and drive maximum reach out to the project specific target customers. Ensure all seasonal / festive creatives / greetings are consistently pushed across all channels to ensure regular traction and Brand visibility. Collaborate with Event companies, Media houses, Trade organizations and Apex representative Bodies like CREDAI, BAI etc. for participation in their various events. Plan, evolve and drive strategic collaborations with eminent CP firms, individual CPs, Banking and NBFCs etc for developing project specific promotion plans and customer benefit programs. 7. Budgeting & Vendor Management Prepare and manage Annual / Project Specific marketing budgets duly itemizing the category wise planned spends and desired objectives. Carry out periodic and project specific budget analysis against the results through a calibrated approach and making mid-way adjustments to ensure the desired ROI Coordinate with agencies, external vendors, event companies, media partners etc. for timely and quality service delivery. 8. Lead and manage the Marketing Team · Build, mentor, and lead a high-performing marketing team, fostering a collaborative and results-oriented environment. Set clear objectives, provide performance feedback, and support the professional development of team members. Manage external agencies and vendors to ensure effective and efficient execution of marketing activities. Desired Candidate Profile: Bachelor's degree in Marketing, Business, or Communications (MBA preferred). 15 + years of relevant experience in marketing and Branding. Deep understanding of real estate buyer behaviour and local market dynamics. Strong knowledge of digital tools, analytical platforms and lead management systems. Eye for detailing encompassing great sense of impactful designs and creatives Excellent communication, negotiation, and leadership skills. Experience of handling multiple projects simultaneously in a fast-paced environment. Show more Show less