Head of Marketing

About Us

Aliens Tattoo is one of India’s most iconic premium tattoo brands — a culture-led creative company built at the intersection of art, storytelling, and human expression. With 16+ studios across India, 160+ team members, and multiple business verticals (Studios, Tattoo School, LILA, and Aliens Home), we operate at scale while obsessing over craft, experience, and impact.

We are building a rare kind of brand — one that moves culture, not just metrics.

Role Overview

We’re hiring a highly driven, strategic, and execution-focused marketing leader to run the entire marketing function end to end. This role requires owning the full marketing funnel — from brand building and lead generation to conversion and retention — while driving measurable business outcomes across all units: Aliens Studios, Tattoo School, Aliens Home, and LILA.

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You will work closely with the CEO and Creative Head to align performance with storytelling and scale our creative vision with precision. You will also act as the single point of accountability for marketing delivery across internal stakeholders (Studios, School, Sales, HR, CX) and external agencies.

What We Offer

• ₹18–₹25 LPA + Performance Bonus + Growth Opportunities
• High ownership in scaling one of India’s most iconic creative brands.
• Strategic leadership role with creative freedom and direct collaboration with founders.
• Flat hierarchy, fast decisions, bold goals, and a chance to create legacy-level work.
• Creative, collaborative, and impact-first team environment

Key Responsibilities

Strategy & Campaign Execution

• Build quarterly and annual marketing plans aligned to revenue, CAC, and brand growth goals.
• Lead the execution of 360° campaigns across paid, owned, and earned channels.
• Collaborate with the Creative Head to translate campaign ideas into executable growth plans.
• Bring strong marketing judgment to evaluate creative executions for effectiveness, brand alignment, and performance potential — not just delivery.
• Prioritize high-leverage activities across business units, products, and audience segments.

Marketing Operations & Process Leadership

• Own marketing operations end-to-end — cadence, budgets, reporting, execution timelines, and quality control.
• Act as the single point of accountability for marketing deliverables across Studios, School, LILA, Aliens Home, Sales, HR, CX, and agencies.
• Set up and refine systems for campaign briefs, channel plans, content calendars, approvals, and performance reporting.
• Ensure projects are delivered on time, on brand, and on budget — with speed and excellence.
• Build and optimize the team structure to support scale — hiring specialists as needed (performance, automation, content).

Performance, Funnels & Growth

• Lead performance marketing strategy (Meta, Google, YouTube) with clear CAC, CPL, and ROAS targets.
• Design, manage, and optimize multi-stage funnels across Studios, School, and LILA — improving lead quality, conversion, retention, and LTV.
• Analyze weekly performance using Zoho Analytics, GA, Meta Ad Manager, and other tools — make data-driven decisions fast.
• Own CRM, retargeting, and lifecycle strategies across WhatsApp, email, remarketing, and nurture journeys.
• Ensure there is no drop or delay in customer communication, follow-ups, and campaign messaging across the funnel.
• Drive tracking discipline — UTMs, attribution logic, lead source hygiene, and reporting accuracy.

Leadership & Culture Building

• Build a high-performance marketing team with strong accountability, ownership, and learning mindset.
• Drive a metrics-first, feedback-rich culture — weekly syncs, red/yellow/green check-ins, and post-mortems.
• Push for clarity, execution speed, and strategic alignment across all marketing initiatives.
• Be a team multiplier — train and mentor marketers, strengthen cross-functional communication, and raise the quality bar.
• Manage agencies and partners with high standards — sharp briefs, tight reviews, outcome-based accountability.

Business Partnership & Stakeholder Collaboration

• Sit with leaders like Head of School, Sales leadership, and Studio leadership to strategize campaigns for better revenue and utilisation.
• Align marketing priorities with business goals across multiple units — not vanity metrics.
• Convert leadership direction into clear deliverables with timelines and owners, ensuring fast execution.

Who You Are

• 8–12 years in full-stack marketing roles with clear growth ownership and team-building experience.
• Proven campaign exposure — you’ve worked on high-impact marketing initiatives (brand + growth) for legacy brands and/or brands built from scratch.
• Strong marketing fundamentals: brand building, consumer psychology, funnel strategy, channel behaviour, and creative effectiveness.
• Proven track record of owning revenue-focused KPIs — CAC, ROAS, lead volume, conversion rate, retention.
• Hands-on with digital ads, analytics dashboards, funnel design, CRM systems, and campaign management.
• High marketing judgment and creative sensitivity — you can recognise strong craft and call out weak work.
• Highly target-oriented and outcome-driven — you think in KPIs, not activity.
• Resourceful, scrappy, and execution-biased — you roll up your sleeves and get things done.
• Experienced in managing teams, agencies, and freelancers while scaling in-house capacity.
• Process builder who thrives in a fast-paced, creative, and founder-led culture.
• Experience lifestyle, luxury, or experience-first brands.