Head of Marketing

As the Head Of Marketing at NxtWave, you will be a key driver of our brand’s growth and market presence. This role requires an exceptional leader who can blend strategic vision with hands-on execution. You will be responsible for overseeing all aspects of marketing, including brand strategy, demand generation, and communication. The ideal candidate is a master of both ATL (Above The Line) and BTL (Below The Line) activities, a problem solver with frugal thinking, and a proven leader who can inspire teams to achieve remarkable results.

Key Responsibilitie

sStrategic Marketing Leadersh

• ipDevelop and execute comprehensive marketing strategies that elevate NxtWave’s brand and drive demand generatio
• n.Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectivel
• y.Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscap

e.Brand Managem

• entShape and protect the NxtWave brand, ensuring consistency across all channe
• ls.Oversee the creation and deployment of impactful marketing campaigns that resonate with our target audien
• ce.Utilize market research and data analytics to refine messaging and positioni

ng.Team Leadership and Develop

• mentLead and mentor a high-performing marketing team, fostering a culture of innovation and excelle
• nce.Build cross-functional collaboration within the marketing team and with other departme
• nts.Establish clear KPIs and performance metrics to drive accountability and success within the t

eam.Budget Manag

• ementDevelop and manage the marketing budget with a focus on frugal thinking and maximizing
• ROI.Optimize resource allocation across various marketing channels to ensure cost-effective
• ness.Monitor financial performance and adjust strategies as needed to stay within bu

dget.Integrated Campaign Exe

• cutionPlan and execute integrated marketing campaigns that align with business objec
• tives.Leverage both digital and traditional media to create cohesive and compelling marketing ef
• forts.Continuously test, measure, and refine campaigns to ensure effectiveness and effic

iency.Market and Competitor A

• nalysisStay ahead of market trends and shifts in the EdTech sector to keep NxtWave compe
• titive.Conduct thorough analysis of competitors' marketing strategies and adjust NxtWave’s approach accor
• dingly.Utilize insights from data and analytics to guide marketing decisions and st

rategy.Problem Solving and In

• novationApproach challenges with a problem-solving mindset, identifying innovative solutions that drive
• growth.Encourage a culture of continuous improvement, where new ideas and approaches are tested and
• adopted.Promote frugal thinking, ensuring that all marketing efforts are both effective and cost-ef

ficient.Req

• uirementsBachelor’s degree in Marketing, Business, or a related field; MBA or Master’s degree p
• referred.Over 10 years of experience in marketing leadership roles, with a strong emphasis on ATL and BTL ac
• tivities.Proven track record of driving growth and brand success within the EdTech or similar
• sectors.Exceptional leadership skills, with the ability to inspire and guide a dive
• rse team.Strong strategic and analytical capabilities, with a focus on data-driven decisio
• n-making.Excellent communication and interpersonal skills, capable of influencing at al
• l levels.Mastery of digital marketing, brand management, and integrated campaign e
• xecution.Frugal thinker with a passion for optimizing resources to achieve maximu

m impact.