Growth Marketing Manager — Unifize
Function: Growth & Demand Generation
About Unifize
Unifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development.We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform.Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration.
About The Role
We're looking for a Growth Marketing Manager to lead Unifize's growth and demand generation charter.This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation.You'll own Unifize's multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources.
Core Objectives & OKRs
Primary Objective:Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives.Key OKRs (first two quarters):
What You'll Own
What Success Looks Like
What We're Looking For
Why Join Unifize
- Sales Accepted Leads (SALs):
- Increase the number of SALs while maintaining or improving conversion efficiency
- Ensure SAL quality and readiness for sales handoff
- Marketing-Generated Pipeline:
- Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.)
- Full-Funnel Demand Generation:
- Leads generated from campaigns such as webinars, social, and content marketing
- Conversion rate improvements across MQL → SQL → Opportunity
- Website & Account Engagement:
- Increase the number of relevant ICP accounts visiting and engaging with Unifize's website
- Optimize website conversion rates and lead capture flows
- Experimentation & Efficiency:
- Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking
- Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions
- Growth & Demand Generation Execution
- Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc
- Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities
- Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency
- Full-Funnel Marketing Strategy
- Define and operationalize awareness, nurturing, and conversion stages across all ICPs
- Build role- and stage-specific nurture journeys that move prospects through the funnel
- Lead all lifecycle marketing and conversion optimization efforts
- Experimentation Framework
- Own Unifize's growth experimentation roadmap — from hypothesis and design to measurement and iteration
- Test new channels, creative formats, offers, and value propositions to unlock scalable growth
- Analytics, Attribution & Insights
- Lead the analytics, prospecting, heatmapping, and attribution tech stack
- Build dashboards that tie campaign performance directly to pipeline and revenue outcomes
- Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement
- Collaboration & Alignment
- Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement
- Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement
- Consistent growth in sales-accepted leads and marketing-generated pipeline
- Increased conversion efficiency across MQL → SQL → Opportunity stages
- Improved account engagement and website conversion rates
- Rapid experimentation velocity and measurable ROI improvement across channels
- Tight marketing-sales alignment with shared goals and feedback cycles
- 4-6 years in B2B SaaS/enterprise growth or demand generation, ideally within regulated or industrial tech sectors
- Has worked in building and selling SaaS to the North American market
- Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions
- Proven record of marketing-sourced pipeline generation in a sales-led environment
- Hands-on expertise in paid media, inbound, ABM, and marketing automation
- Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests
- Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms)
- Excellent communication, prioritization, and cross-functional collaboration skills
- Builder mentality — excited to design systems, not just operate them
- Lead the growth charter for a fast-scaling, AI-first enterprise platform
- Own strategy, execution, and measurement across all products (QMS, DMS, CMMS)
- Directly influence revenue and GTM strategy alongside the founding team
- Competitive pay with a performance-linked OTE after two quarters
- Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable
