Growth Marketing Manager

Title: Growth Marketing Manager

About Us:

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Role Overview:

Growth Marketing Manager

What You’ll Do:

• Own end-to-end growth marketing across inbound and outbound funnels.
• Plan, execute, and optimize

  digital campaigns

  (performance, SEO, paid social, paid search, display, retargeting).
• Stay abreast of changing policies, algorithms, and best practices for digital channels
• Collaborate with agencies and freelancers for creative and campaign execution.
• Orchestrate lead generation strategies and drive funnel conversion alongside business growth teams.
• Use AI-first workflows for campaign planning, optimization, and reporting.
• Plan and execute

  events & activations

  in collaboration with PMM and Brand teams.
• Monitor KPIs, ROI, and analytics to continuously improve campaign performance.

What We’re Looking For:

• 4–6 years in digital/growth marketing, preferably B2B SaaS, fintech, or high-growth startups.
• Strong understanding of SEO, paid campaigns, and performance marketing across channels.
• Proven track record of funnel orchestration and inbound lead generation.
• Ability to work with agencies and cross-functional teams.
• Data-driven mindset with excellent analytical and optimization skills.
• AI-first approach to campaign ideation, reporting, and optimization.
• Experience planning and executing events is a plus.

Why Join Setu:

Lead growth marketing for high-impact fintech products, work with AI-powered workflows, and collaborate across product, brand, and business growth teams to make a measurable impact on India’s digital financial ecosystem.