Growth Marketing Manager

Roles & Responsibilities:

Customer Acquisition:

• Plan, execute, and optimize acquisition strategies across digital channels including paid ads, SEO, email marketing, and content marketing.

Conversion Rate Optimization (CRO):

• Conduct A/B testing and experiments to improve landing page and website conversion rates.
• Ensure a seamless and engaging user experience.

Data Analysis:

• Analyze marketing metrics, customer behavior, and campaign performance.
• Provide actionable insights to optimize marketing strategies and measure KPIs.

Content Strategy:

• Collaborate with content creators to develop high-quality, relevant content for target audiences.
• Drive organic growth through effective content initiatives.

User Research:

• Conduct research to gather insights on customer behavior and preferences.
• Use insights to inform marketing strategies and product decisions.

Experimentation & Innovation:

• Champion a culture of testing and experimentation across channels.
• Explore new strategies and growth opportunities.

Cross-Functional Collaboration:

• Work closely with product, sales, and customer success teams to align marketing efforts.
• Ensure a unified growth strategy across the organization.

Reporting:

• Prepare regular performance reports and presentations for stakeholders.
• Highlight key metrics, insights, and recommendations for improvement.