Growth Marketing Manager

About AiSensy

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.

• Enabling 150,000+ Businesses with WhatsApp Engagement & Marketing
• 800Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
• Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
• High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors

Role Overview

Growth Marketing Manager

Key Responsibilities

1. Product-Led Growth Strategy

• Lead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization)
• Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers
• Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys

2. Feature Adoption & Usage Optimization

• Use product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off points
• Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage
• Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones

3. User Segmentation & Personalization

• Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns
• Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage)

4. Data-Driven Experimentation

• Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction)
• Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges
• Analyze experiment results to derive insights and feed back into product iterations

5. Cross-Functional Leadership

• Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success
• Contribute to go-to-market strategies for new features, including positioning, rollout, and user education
• Collaborate on lifecycle marketing and retention strategies with Marketing teams

6. Voice of the Customer

• Conduct user interviews, surveys, and usability tests to inform roadmap decisions
• Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delight

Requirements

• Experience:

  3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment

• Data Expertise:

  Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics

• Experimentation:

  Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies

• Technical Acumen:

  Able to work closely with engineering to implement experiments, product improvements, and analytics events

• Communication:

  Clear articulation of product decisions, backed by data and user insights

• Project Management:

  Capable of managing timelines, dependencies, and cross-functional projects

Skilled in

• Experience with onboarding SaaS SMB users and increasing feature stickiness
• Familiarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap)
• Background in UX, design, or front-end development
• Hands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio)

Why Join AiSensy

• Drive Core Growth:

  Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growth

• Work with Experts:

  Collaborate with a talented team of product leaders, engineers, and growth marketers

• Ownership & Impact:

  High degree of autonomy to build, test, and scale what works

• Rapid Career Progression:

  Opportunity to fast-track your career in a fast-growing SaaS startup