Growth Marketing Lead

About Zaggle :

Zaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are form-factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others.

Visit us at www.zaggle.in to know more!

About the Role

Growth Marketing Lead

The ideal candidate is a hands-on, entrepreneurial marketer with deep experience in scaling growth for SaaS products, leveraging both Performance marketing and organic growth strategies.

Job Responsibilities:

• Responsible for All the Growth and Performance marketing initiatives across existing and emerging categories for Zaggle.
• Liaise with Internal stakeholders to drive revenue metrics by maintaining a qualified pipeline for Top/ Mid and Bottom Funnel requirements.
• Strategizing & Executing Segmentation strategies for revenue growth.
• Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results, and sharing best practices.
• Devise and Execute performance campaign strategies across all paid media channels (social media, Affiliate Channels, Google search, Display, Account Based Marketing etc.)
• Liaise with internal and external stakeholders to drive any asset creation and delivery as per timelines to assist in such initiatives.
• Conduct regular research from time to time to obtain product feedback and translate them to actionable insights
• Liaise with Business and product teams for new product GTM, owning the Demand generation calendar and regular tracking & reporting.

Qualifications:

• Post Graduate / MBA

Must Have's:

• Graduation (minimum requirement).
• Minimum 8-10 years of proven Performance Marketing Experience across B2B SaaS or B2B2C companies.
• Strong analytical and problem-solving skills.
• Hands-on experience with CRM and email automation tools (HubSpot, Mailchimp, etc.)
• Proficiency in growth marketing tools (Google Analytics, HubSpot, Marketo, Salesforce, SEMrush, etc.)
• Exposure to FinTech OR SaaS industries preferred
• Ownership and ability to liaise with Senior Business and Product leaders to translate vision to action
• Effective communication skills.

Personal Attributes:

• Excellent People Management.
• Bold, ambitious & go-getter.
• Deeply Analytical & Solutioning mindset.
• Ownership.
• Excellent networking and relationship-building skills.
• Customer service orientation
• Ability to work in a high-energy, fast-paced environment.
• Can carve their own path.