Growth Marketing Lead

About Bureau

digital fraud and mistrust.

Bureau

1 billion+ verified identities

About the Role - Growth Marketing Lead

We’re looking for a growth marketer who can own pipeline outcomes and build a predictable demand gen engine for Bureau. You’ll start as a hands-on individual contributor, running full-funnel programs across digital and field channels.

You should be as comfortable discussing pipeline targets with sales leadership as you are optimizing a paid campaign or orchestrating a field event.

What you’ll be doing

• Own Pipeline & Revenue Influence:

  Take complete ownership of MQL → SQL → Opportunity generation for assigned geographies.

• Integrated Campaigns:

  Conceptualize and execute multi-channel campaigns (digital, email, events, content syndication, ABM) aligned with pipeline goals.

• Funnel Optimization:

  Map, automate, and measure user journeys to improve conversion rates across the funnel.

• Marketing Operations:

  Set up and manage the automation stack (HubSpot, CRM, attribution tools) and own performance reporting.

• Sales Alignment:

  Partner closely with regional Sales and SDR teams to define ICPs, lead routing, follow-up cadences, and feedback loops.

• Field & Event Marketing:

  Work with leadership to design and execute event plays - roundtables, conferences, and co-marketing initiatives that drive measurable impact.

• Performance Tracking:

  Continuously measure ROI and improve campaign efficiency across paid, organic, and partner channels.

What You’ll Bring

To shine here, you should have:

• Years of experience: 6 to 10 years
• Proven experience owning pipeline or opportunity creation metrics (not just vanity metrics).
• Strong background in B2B Marketing across India, SEA, and the Middle East markets.
• Hands-on experience with paid campaigns (LinkedIn, Google, programmatic), event ROI tracking, and ABM execution.
• Strong grasp of marketing automation, CRM integration, analytics, and funnel reporting.
• Ability to independently interface with Sales, Leadership, and external partners.
• Analytical mindset with a bias toward experimentation and measurable outcomes.
• Excellent communication and stakeholder management skills.

Nice to Have

• Experience building or leading demand generation teams.
• Exposure to BFSI or Risk/Fraud/Identity Tech domains.
• Prior enterprise sales experience or close partnership with sales teams.
• Comfort working in a high-velocity, high-ownership environment.

What Working at Bureau Looks Like

At Bureau, work is about building something meaningful, together. Some days it’s brainstorming around a whiteboard, other times it’s an idea sparked over chai or in a hallway chat. We move fast, give ownership to those closest to the problem, and turn ideas into action quickly.

Our values shape how we work and win together. We believe in Teamwork and Respect that build strong collaborations, Urgency that keeps us close to customer needs, and a Solution Mindset that drives innovation. With Transparency at the core, we strive for Excellence in everything we do and bring relentless Drive to achieve impactful outcomes. This is what working at Bureau looks like - fast, focused, and built on trust.

Flexibility is built into how we work, helping you balance deep focus with collaboration. Learning never stops: through books, courses, and knowledge-sharing. And well-being matters too, with healthcare for you and your family.

Here, you don’t just build products that protect millions - you build trust, grow your skills, and work with people who’ve got your back.

Why Join Bureau?

real global impact

• Work with purpose

  : Build tools that reduce fraud, expand access to credit, and protect people from digital harm.

• Cutting-edge tech

  : Solve problems using AI, risk intelligence, and graph-based systems at global scale.

• Massive scale, real-world impact

  : Your work will directly contribute to protecting millions of people and businesses worldwide.

• Room to grow

  : Join a company scaling 4x YoY, where ownership and bold ideas are rewarded.

• Culture that empowers

  : Flexible work hours, fast-paced environment, and a team that values speed and innovation.

• Life at Bureau:

  From offsites and team outings to Friday snacks and friendly table tennis rivalries, we make sure there’s energy, fun, and connection beyond work.