Growth Marketing Lead

About Intellectyx

AI-native innovation company

data observability

Growth Marketing Lead

Role Overview

Growth Marketing Lead

marketing, analytics, and revenue operations

thought leader in AI-native, agentic, and data observability ecosystems

Key Responsibilities

1. Growth Strategy & Execution

• Develop and execute an integrated

  growth marketing strategy

  that spans paid, organic, and partnership channels.
• Drive

  full-funnel campaigns

  from brand awareness to conversion across digital platforms (LinkedIn, Google, YouTube, Meta).
• Define and manage

  marketing OKRs

  focused on MQL ? SQL ? Pipeline acceleration.
• Collaborate with Sales and Product teams to align campaigns with

  revenue and product adoption goals

  .

2. Demand Generation & Performance Marketing

• Lead demand generation initiatives using

  ABM, retargeting, and content-driven nurture sequences

  .
• Build and manage digital acquisition programs using

  Google Ads, LinkedIn Ads, and intent-based platforms

  .
• Optimize campaign performance through continuous

  A/B testing, data analysis, and conversion rate optimization

  .
• Partner with RevOps to ensure CRM and marketing automation systems (HubSpot, Salesforce, or Marketo) deliver accurate attribution and insights.

3. Brand, Positioning & Content Leadership

• Shape and elevate the

  Intellectyx.ai brand voice

  across digital, social, and partner ecosystems.
• Drive the creation of

  high-impact thought leadership content

  whitepapers, case studies, videos, and webinars in partnership with Product Marketing and Design.
• Leverage

  AI tools

  for automated campaign insights, dynamic content generation, and predictive targeting.
• Support PR, analyst relations, and speaking engagements to strengthen the company's position in the

  AI-native and observability markets

  .

4. Analytics, Insights & Experimentation

• Define and monitor

  key growth metrics

  (CAC, LTV, MQL quality, campaign ROI).
• Use

  Google Analytics, HubSpot, and AI-driven dashboards

  for performance tracking and reporting.
• Build growth experiments using data science and generative AI insights to predict campaign impact.
• Own regular reporting on marketing performance, pipeline health, and ROI to leadership.

5. Leadership & Collaboration

• Manage cross-functional collaboration with Sales, Product, and Engineering to align growth initiatives.
• Mentor a team of digital marketers, content strategists, and data analysts.
• Represent the marketing function in strategic planning and GTM leadership discussions.

Qualifications

• 8+ years

  of experience in B2B or SaaS marketing, with at least

  3+ years

  in a growth or performance marketing leadership role.
• Proven track record of scaling

  pipeline and revenue growth

  in a high-tech or AI company.
• Strong understanding of

  multi-channel demand generation

  ,

  digital acquisition

  , and

  data-driven marketing

  .
• Expertise in:

• Platforms:

  Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo

• Analytics:

  Google Analytics, Tableau, Power BI, Looker Studio

• AI Tools:

  ChatGPT, Jasper, Copy.ai, HubSpot AI, or custom LLM-based insights

• Channels:

  SEO, SEM, Paid Social, ABM, Email Automation
• Excellent storytelling, analytical thinking, and communication skills.

Preferred Experience

• Experience marketing

  AI-native, data, or observability platforms

  .
• Familiarity with

  enterprise SaaS go-to-market motions

  and long-cycle B2B sales funnels.
• Background in

  content marketing, partner co-marketing, and thought leadership

  initiatives.
• Hands-on use of

  AI-assisted marketing orchestration

  tools and growth analytics dashboards.

Soft Skills

• Entrepreneurial mindset with a bias for experimentation and iteration.
• Strategic thinker who thrives in ambiguity and fast-paced environments.
• Strong collaboration, leadership, and communication skills across global teams.

Why Intellectyx

• Be part of a pioneering company shaping the

  AI-native enterprise era

  .
• Work with leadership across

  Digital, Data, AI, and Cloud

  domains.
• Competitive salary, performance bonuses, stock options, and global exposure.
• Opportunity to define how AI and human creativity combine to drive business growth.