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2.0 - 4.0 years
2 - 3 Lacs
Pune
Hybrid
Location: Pune Job Type: Hybrid (2 days WFH + 3 days WFO) Experience: 3+ years in content writing, copywriting, or digital content creation Job Summary: We are seeking a creative and detail-oriented Content Writer to craft compelling, high-quality content for digital marketing campaigns. The ideal candidate should have a deep understanding of SEO, social media content, blogs, website copy, and brand storytelling. This role requires exceptional writing skills, creativity, and the ability to adapt content for diverse audiences and industries. Key Responsibilities: 1. Content Strategy & Creation • Write engaging and SEO-optimized content for websites, blogs, social media, email campaigns, and advertisements. • Research industry trends, competitors, and audience preferences to create data-driven content. • Develop compelling headlines, captions, and CTAs that drive engagement and conversions. • Collaborate with designers, marketers, and social media managers to align content with visual storytelling. 2. SEO & Performance Optimization • Implement SEO best practices (keyword research, meta descriptions, internal linking) to improve content visibility. • Optimize website content for higher search engine rankings and user engagement. • Stay updated with Google algorithms, content marketing trends, and AI-powered writing tools. 3. Social Media & Marketing Copywriting • Create short-form and long-form content for social media posts, ads, and brand storytelling. • Develop scripts for video content, reels, and influencer marketing campaigns. • Write persuasive landing pages, product descriptions, and email marketing copy. 4. Editing, Proofreading & Brand Consistency • Ensure error-free, grammatically strong, and brand-aligned content. • Maintain a consistent tone, style, and voice across all marketing channels. • Revise and repurpose existing content to improve engagement and relevance. 5. Industry Research & Trend Analysis • Stay updated with the latest content marketing trends, AI content tools, and emerging platforms. • Analyze content performance and suggest improvements based on engagement and analytics. • Experiment with new content formats like interactive content, AI-generated copy, and viral trends. Requirements: • Experience: 3+ years in content writing, preferably in a digital marketing agency. • Education: Bachelors/Masters degree in English, Journalism, Marketing, or a related field. • Exceptional writing, editing, and proofreading skills. • Strong knowledge of SEO, keyword research, and Google Analytics. • Experience in writing for multiple industries, audiences, and platforms. • Proficiency in content tools like Grammarly, SurferSEO, SEMrush, and WordPress. • Ability to work in a fast-paced, deadline-driven environment. • Experience in AI-assisted content writing (ChatGPT, Jasper, Copy.ai, etc.). • Understanding of content monetization strategies (affiliate marketing, sponsored content). • Strong storytelling skills for brand campaigns and video scripts.
Posted 1 month ago
7.0 - 9.0 years
18 - 20 Lacs
Bengaluru
Work from Office
As our Full-Stack AI-First Marketer, you will own the rapid ideation, creation, deployment, and optimization of all marketing assetspowered by AI. Youll use best-in-class tools to automate workflows, generate high-impact content, and accelerate lead generation across the entire funnel. Youll work closely with our Marketing Director to scale programs, experiment boldly, and drive measurable results. Key Responsibilities AI Toolstack Management Evaluate, select, and integrate AI platforms (e.g., generative copy, personalization engines, analytics) to streamline marketing workflows. Rapid Content & Collateral Production Leverage LLMs and AI design tools to create: Website copy, landing pages, and microsites Sales decks, one-pagers, case studies, and whitepapers Email sequences, ad copy, and social media posts AI-Powered SDR & Lead Gen Configure chatbots and email-sequencing bots to qualify leads, book demos, and hand off high-value prospects to sales. Dynamic Website Personalization Implement AI-driven personalization to tailor content, CTAs, and product recommendations in real time. Automated Campaign Orchestration Build low-code/no-code workflows that trigger multi-channel campaigns based on user behavior, segment criteria, or intent signals. Generative Design & Multimedia Use AI image/video generation to produce banners, infographics, teasers, demos, and customer testimonial videos. AI-Driven Analytics & Reporting Employ predictive and diagnostic analytics to forecast pipeline lift, recommend next best actions, and automate executive dashboards. Experimentation & Optimization Run AI-powered A/B/n tests and multi-armed bandit experiments that automatically allocate traffic to top performers and retrain models on new data. Cross-Functional Enablement Create playbooks, training sessions, and AI toolkits to empower Sales, CS, and Product teams with AI-enhanced collateral and processes. Governance & Ethical AI Use Ensure all personalization and outreach comply with GDPR/CCPA, maintain brand safety, and monitor for bias. Qualifications Experience: 7+ years in B2B SaaS marketing with demonstrable use of AI tools for content generation, personalization, or analytics. Technical Aptitude: Comfortable learning and operating AI platforms (e.g., OpenAI, Jasper, Copy.ai, Zapier integrations) and basic scripting (no deep engineering required). Marketing Expertise: Proven track record of driving acquisition and demand-gen via paid, organic, and email channels. Strong copywriting and storytelling chops. Analytical Mindset: Ability to interpret AI-powered insights, design experiments, and translate results into actionable recommendations. Collaboration & Communication: Exceptional communicator; adept at partnering with cross-functional teams and presenting to leadership. Self-Starter: Thrives in a fast-paced environment, rapidly prototypes new ideas, and iterates based on data.
Posted 1 month ago
7.0 - 11.0 years
10 - 20 Lacs
Bengaluru
Work from Office
As our Full-Stack AI-First Marketer, you will own the rapid ideation, creation, deployment, and optimization of all marketing assetspowered by AI. Youll use best-in-class tools to automate workflows, generate high-impact content, and accelerate lead generation across the entire funnel. Youll work closely with our Marketing Director to scale programs, experiment boldly, and drive measurable results. Key Responsibilities AI Toolstack Management Evaluate, select, and integrate AI platforms (e.g., generative copy, personalization engines, analytics) to streamline marketing workflows. Rapid Content & Collateral Production Leverage LLMs and AI design tools to create: Website copy, landing pages, and microsites Sales decks, one-pagers, case studies, and whitepapers Email sequences, ad copy, and social media posts AI-Powered SDR & Lead Gen Configure chatbots and email-sequencing bots to qualify leads, book demos, and hand off high-value prospects to sales. Dynamic Website Personalization Implement AI-driven personalization to tailor content, CTAs, and product recommendations in real time. Automated Campaign Orchestration Build low-code/no-code workflows that trigger multi-channel campaigns based on user behavior, segment criteria, or intent signals. Generative Design & Multimedia Use AI image/video generation to produce banners, infographics, teasers, demos, and customer testimonial videos. AI-Driven Analytics & Reporting Employ predictive and diagnostic analytics to forecast pipeline lift, recommend next best actions, and automate executive dashboards. Experimentation & Optimization Run AI-powered A/B/n tests and multi-armed bandit experiments that automatically allocate traffic to top performers and retrain models on new data. Cross-Functional Enablement Create playbooks, training sessions, and AI toolkits to empower Sales, CS, and Product teams with AI-enhanced collateral and processes. Governance & Ethical AI Use Ensure all personalization and outreach comply with GDPR/CCPA, maintain brand safety, and monitor for bias. Qualifications Experience: 7+ years in B2B SaaS marketing with demonstrable use of AI tools for content generation, personalization, or analytics. Technical Aptitude: Comfortable learning and operating AI platforms (e.g., OpenAI, Jasper, Copy.ai, Zapier integrations) and basic scripting (no deep engineering required). Marketing Expertise: Proven track record of driving acquisition and demand-gen via paid, organic, and email channels. Strong copywriting and storytelling chops. Analytical Mindset: Ability to interpret AI-powered insights, design experiments, and translate results into actionable recommendations. Collaboration & Communication: Exceptional communicator; adept at partnering with cross-functional teams and presenting to leadership. Self-Starter: Thrives in a fast-paced environment, rapidly prototypes new ideas, and iterates based on data.
Posted 2 months ago
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