Growth Marketing Lead

Experience

: 7.00 + years

Salary

: Confidential (based on experience)

Expected Notice Period

: 15 Days

Shift

: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type

: Remote

Placement Type

: Full Time Permanent position(Payroll and Compliance to be managed by: BotGauge)

(*Note: This is a requirement for one of Uplers client - BotGauge)What do you need for this opportunityMust have skills required:Account-Based Marketing, developer community engagement, Gtm execution, MarTech Stack Expertise, Performance Marketing, US Market B2B SaaS Demand Generation, US SaaS/DevTools ecosystemBotGauge is Looking for:

The Opportunity

We are hiring a hands-on Growth Marketing Lead to own and execute our Go-To-Market (GTM) strategy. This role sits at the intersection of Product, Engineering, and Sales and requires strong execution depth in B2B demand generation and technical SaaS marketing. You will be directly responsible for driving qualified pipeline and revenue outcomes, not just top-of-funnel metrics.

Key Responsibilities

Demand Generation & Performance Marketing

• Own and scale Google Ads / PPC campaigns focused on high-intent, bottom-of-funnel keywords
• Optimize for Cost Per Qualified Lead (CPQL) and pipeline contribution
• Drive CRO initiatives including landing pages, A/B testing, and funnel optimization
• Distribute gated content via LinkedIn, paid channels, and technical communities
  

Technical Content, SEO & Website Ownership

• Own the technical content strategy and editorial calendar
• Translate complex product features into clear business value messaging in collaboration with Product and Engineering
• Execute SEO strategy including technical SEO, high-intent keyword targeting, and internal linking
  
  
  

Own and manage the corporate website; hands-on WordPress experience is a strong plus
Sales Enablement & GTM Operations