Growth Marketing Lead

Key Responsibilities:

1. Lead Generation & Revenue Pipeline Own end-to-end demand generation for EOR, COR and Freelancer Management offerings. Deliver a consistent volume of high-quality, sales-ready leads across priority markets. Build targeted campaigns based on verticals, geographies, compliance triggers and workforce trends.

2. ABM, Email & Performance Marketing Design and run ABM programs for enterprise and mid-market accounts. Execute segmented outbound sequences, nurturing workflows and lifecycle campaigns through marketing automation tools. Manage performance marketing (LinkedIn, Google) with strict ROI and attribution discipline. Lead retargeting, remarketing and funnel optimisation efforts.

3. Website, SEO & Conversion Optimisation Oversee SEO/WordPress team to strengthen organic discoverability and ranking for high-intent global mobility/EOR keywords. Develop high-converting landing pages, forms, CTAs and conversion experiments. Guide creation of TOFU/MOFU/BOFU assets (playbooks, case studies, compliance insights).

4. Analytics, Attribution & Reporting Own dashboards covering CPL, CAC, MQL–SQL conversion, channel contributions and pipeline impact. Implement data-driven testing, audience refinement and funnel optimisation. Maintain tight alignment with Sales on ICP, qualification frameworks and revenue goals.

5. Team Leadership & Execution Velocity Lead a 10-member team across SEO/WordPress, ABM, Email, Performance, Creative and Analytics. Foster a culture of rapid experimentation, weekly reporting and predictable campaign execution. Mentor the team on analytical thinking, performance measurement and funnel ownership.

What We’re Looking For:

Must-Have Experience 7–12 years of B2B marketing experience with strong exposure to lead generation, ABM and performance marketing.

Experience working in or scaling a startup or high-growth company.

Proven track record of generating qualified B2B leads and contributing meaningfully to revenue. Deep working knowledge of email automation, CRM workflows, landing page optimisation and analytics tools. Strong analytical mindset—comfortable with numbers, attribution models, dashboards and ROI logic.

Strong Pluses:

Experience marketing EOR/PEO, HRTech, contractor management, payroll or compliance solutions. Global B2B marketing exposure (US, UK, EU, MEA, APAC). Understanding of AI tools for B2B lead generation.

Ability to manage multi-channel demand engines with tight budgets.

Personality & Working Style

Operator mindset: hands-on, experiment-driven, execution-first.

Analytical > creative; process-oriented > ad-hoc.

Thrives in ambiguity and fast-paced growth environments.

Collaborative with Sales and Delivery; comfortable with accountability.

Key Metrics for Success:

Monthly sales-qualified lead (SQL) volume

Cost per qualified lead

Channel ROI and attribution clarity

Website conversion rate improvements

Organic traffic and ranking growth

Pipeline contribution from marketing

Campaign execution turnaround time