Global Product Marketing Manager

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Product Marketing Manager for our EOR products, you will play a crucial role in developing and implementing go-to-market strategies, messaging, and positioning. Collaborating with cross-functional teams, you will launch new products, enable sales, and create compelling value propositions for our target customers. **Key Responsibilities:** - Develop product positioning, messaging, and value propositions tailored to resonate with specific customer segments. - Execute go-to-market plans for new product launches and feature releases in coordination with Product, Sales, and Marketing teams. - Conduct thorough market, competitor, and customer research to guide product development and marketing strategies. - Create and deliver sales enablement materials such as pitch decks, battle cards, FAQs, product datasheets, and case studies. - Assist demand generation teams by providing product-focused content for various channels like landing pages, email campaigns, webinars, and social posts. - Gather and analyze customer feedback to refine messaging, prioritize roadmap initiatives, and enhance product positioning. - Monitor and report on campaign performance metrics, utilizing data for continuous optimization. - Act as a subject-matter expert and spokesperson for the product both internally and externally. **Requirements:** - Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. - 3+ years of experience in Product Marketing or a similar role, preferably within the EOR domain. - Demonstrated success in effectively positioning and launching products in competitive markets. - Exceptional written and verbal communication skills. - Strong project management abilities with experience leading cross-functional initiatives. - Analytical mindset with proficiency in utilizing data and market research tools. - Comfortable working in a dynamic, fast-paced environment. **Preferred Qualifications:** - Experience in marketing SaaS/software products or relevant sector. - Familiarity with tools like HubSpot, Salesforce, or similar CRM/marketing automation platforms. In addition to a competitive salary and performance-based bonuses, we offer health, dental, and vision insurance, flexible work hours, remote work options, as well as professional development and training opportunities. If you are excited about this opportunity and believe you are the right fit, please submit your resume and a brief cover letter detailing your relevant experience and interest in this role to socials@pamgro.com.,

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