Growth Marketing Lead

Growth Marketing Lead

at Traya Health

Location: Malad, Mumbai

About Us:

Traya is a direct-to-consumer hair care brand platform provides a holistic treatment for

consumers dealing with hair loss. The Company provides personalized consultations that help

determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the

power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while

empathizing with the customers that it has an emotional and psychological impact. Most

importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the

perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School

alumnus.

Role Summary:

As a Growth Marketing Lead, you will lead the strategy and execution of our digital marketing

initiatives. You will be responsible for managing and optimizing performance marketing channels,

such as paid search, social media, display, and affiliate marketing. Your leadership and analytical

expertise will help drive growth, maximize ROI, and shape our overall marketing strategy.

Key Responsibilities:

• Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and

other performance channels.

• Monitor, analyze, and optimize campaign performance, providing strategic insights and

recommendations to maximize ROI. Managing budgets of $1Million annually.

• Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page

optimization.

• Collaborate closely with the creative team to produce compelling ad copy and visuals that

resonate with target audiences.

• Work cross-functionally with teams such as sales and product to ensure marketing efforts align

with broader business goals.

• Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to

stakeholders and executive leadership.

• Manage and allocate budgets effectively across channels to ensure efficient use of resources.

• Stay current with industry trends and new digital marketing tools to maintain a competitive

edge.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.

• Proven years of experience in digital marketing, particularly in performance marketing and

analytics.

• Strong analytical skills with a deep understanding of data analysis, reporting, and decision

making.

• Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google

Analytics).

• Experience with A/B testing and optimization tools (e.g., Optimizely, Google Optimize).

• Excellent communication and presentation skills, with the ability to translate data insights into

actionable recommendations.

• Ability to lead and collaborate within cross-functional teams.

Preferred Skills and Experience:

• Google Search Ads

• Facebook Ads

• Google Analytics

• Affiliate Marketing

• YouTube Ads

• App Campaigns

• Advanced Excel proficiency

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional growth and development.

• A collaborative and inclusive work environment.