Growth Marketing Lead

This role is for one of our clientsIndustry: Online Audio and Video MediaSeniority level: Associate levelMin Experience: 3 yearsLocation: Remote (India)JobType: full-timeWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About The Role

In this role, you will drive performance marketing efforts, oversee multichannel campaign execution, and ensure consistent traffic growth to key content properties. You will work closely with content, SEO, and social teams to create cohesive growth strategies that align with our editorial direction and audience targets.

Key Responsibilities

Design, launch, and optimize performance campaigns across Google Ads, Meta Ads, and X (Twitter) to drive qualified traffic and engagement.Amplify top-performing content, including insights, reports, and newsletters, to maximize impressions, CTRs, and conversions.Develop targeted campaign clusters for specific content categories such as markets, newsletters, industry deep dives, and trending stories.Conduct A/B and multivariate tests across creatives, ad copy, and audience segments to identify high-performing combinations.Manage and track campaign budgets efficiently to ensure strong ROI and minimize CPA.Grow social presence—particularly on X and Instagram—through a blend of organic tactics and paid amplification.Build weekly and monthly performance dashboards, delivering insights and recommendations for optimization.Partner with content, analytics, SEO, and social teams to ensure unified, audience-first growth strategies.Stay updated with evolving advertising tools, platform best practices, and digital marketing trends.

Requirements

2–5 years of hands-on experience in growth marketing or digital performance roles.Proven expertise in managing paid campaigns on Google, Meta, and X.Strong analytical skills with deep understanding of tracking, attribution, and performance measurement tools.Familiarity with SEO concepts, especially in financial, digital asset, or technology-focused environments.Ability to collaborate effectively with cross-functional teams and manage multiple priorities in a fast-paced setup.

Additional Details

Type:

Full-time (Remote)

Working Days:

Monday to Friday

Timings:

10:00 AM – 7:00 PM