Business Development

Project Summary

Gurushala was launched in September 2019, offering a variety of high-quality interactive resources, including online courses on innovative pedagogies, curated digital content aligned to the school curriculum and a networking platform for teachers across India. In 2021, Gurushala initiated its engagement with students through online assessments and a range of online classes for students. The program has aimed to positively impact the learning levels of students by training teachers to integrate technology and innovative group learning pedagogies inside the classroom. While continuing to provide resources, Gurushala is also looking to expand to a new target audience while deepening engagement with the existing target audience.

Position Summary

We are seeking an incumbent to conceptualise, develop, and execute Gurushala’s revenue generation strategy. This is an entrepreneurial role for someone ready to take complete ownership of a new vertical, build the business model, establish sales pipelines, forge partnerships, execute sales and drive expansion. The individual will be responsible for: identifying potential markets and customer segments, developing sales and marketing strategies aligned with Gurushala’s mission, designing and implementing go-to-market plans and leveraging AI and data-driven tools to optimise lead generation, customer engagement, and campaign effectiveness.

The term sales, marketing and packages are solely for educational packages offered by Gurushala to the user. Whoever is being targeted to offer this package.

Mindset Required

The role demands a builder’s mindset and comfort with ambiguity. Social enterprises that introduce a sales function often face resistance both internally and externally. The person in this role will need to educate colleagues about ethical, mission‑aligned selling and work with users to show that paying for Gurushala’s services creates direct value. They will be expected to design a revenue model that remains true to Gurushala’s mission-such as a cross‑compensation approach in which paying schools help subsidise services for low‑income schools-and to iterate on this model as new insights emerge. As the initiative grows, the candidate will recruit, train and mentor a dedicated sales and marketing team, establish performance metrics. This position is ideal for someone who thrives in uncharted environments, who can translate Gurushala’s social mission into a compelling commercial proposition, and who sees revenue generation not as a departure from impact but as a way to amplify it.

Key Responsibilities

• Develop the revenue model and strategy:

  Define the value proposition of Gurushala’s offerings and design sustainable revenue models. Prepare annual/monthly sales plans, budgets and pricing strategies
• Market research and opportunity identification: Conduct research to understand the needs of the stakeholders and potential funding partners. Identify market needs, set pricing and negotiate contracts. Use user insights to shape product development and marketing.
• Execute sales and partnerships: Identify potential schools, CSR donors and corporate partners. Build relationships, present proposals, close deals, and achieve revenue targets. Manage the full sales pipeline: lead generation, proposals, negotiation, closing and after‑sales support. Ensure timely invoicing and work with finance to monitor payments.
• Plan and run marketing campaigns: Design and execute multi‑channel marketing campaigns (email, social media, webinars, on‑ground outreach) to create awareness and generate leads. Use storytelling and highlight the benefits of Gurushala’s programs rather than just features. Position Gurushala as a social‑impact brand and incorporate the story of cross‑subsidisation or community impact into marketing.
• Analyze data and report: Use data analytics to identify market trends, measure campaign performance and forecast sales. Create and present regular performance reports to leadership

Required Skills and Abilities

• Demonstrated track record in achieving sales targets and driving revenue growth
• 5-7 years of experience in sales or business development, prior experience in the education or social-impact sector is desirable but not mandatory
• Bachelor’s degree in marketing, business administration, social entrepreneurship or a related field; an MBA or postgraduate qualification is desirable
• Demonstrated ability to build and scale revenue streams in a mission‑driven organization
• Strong interpersonal skills; able to listen to customers’ needs and craft solutions
• Experience with digital marketing, CRM platforms and AI‑enabled tools; proficiency in data analysis and presentation
• Ability to work independently, take initiative, manage budgets and deliver results in resource‑constrained environments

Reporting

The role will report to the Head of Gurushala or the senior leadership team. As the sales and marketing vertical grows, the incumbent may build and lead a team

Working Details and Remuneration

• Total monthly compensation in the range of Rs. 60,000-70,000, commensurate with experience
• The incumbent will be based in New Delhi and will have to travel regularly across the country as required

To Apply

• Interested candidates should submit their resume via the link given below by 31 August 2025
• Link: https://forms.gle/XGu8R761Xfgrmzxe8
• Please sign in with your Gmail account to access the link

Further Queries

• For any queries or clarifications required, you can contact Durgesh Tiwari on +91 9999111746, durgesh.tiwari@pratham.org
• Due to the large number of applications we receive, we will only be in contact with shortlisted candidates