B2B Content Marketing Strategist 📝📈🤖
(Global SaaS IoT | Social Media & AI SEO, Whitepapers, Case Studies | Remote)

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

About the Company

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations. 

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

About the Role

remote Content Marketing Strategist

In this role, you'll own the global content roadmap for awareness and acquisition, creating whitepapers that address industry pain points, interactive landing pages that showcase value, webinars that connect product to outcomes, and evergreen blog and social media strategies. You'll manage content calendars across all channels while establishing a consistent editorial voice that drives engagement and lead generation. You'll execute the inbound content strategy working closely with Paid Media and Performance teams to ensure everything aligns with growth KPIs.

This role is essential to building a scalable inbound engine that supports lead generation through high-performing content. Today, our content efforts are fragmented and lack strategic ownership — limiting our ability to attract and convert leads efficiently. You'll drive creation of campaign-aligned, SEO-optimized, and AI-enhanced content that fuels pipeline growth and delivers measurable ROI. You'll also innovate by identifying content trends early, testing emerging formats, and using AI tools to enhance productivity while maintaining quality. This role focuses on top-of-funnel content marketing to reach broad audiences across multiple segments.

OUR IDEAL CANDIDATE

Your performance will be measured by MQL generation from content assets, conversion rates of key materials (landing pages, whitepapers, webinars), organic traffic growth, on-time asset delivery against editorial roadmaps, successful AI-enabled content experiments, and external visibility through PR collaborations and executive thought leadership.

You'll be part of our GTM tribe's Demand Generation pod, collaborating with Campaign Strategists, Email Marketing Specialists, Lead Nurturers, Performance Analysts, Paid Media Specialists, and regional BDRs. This position reports directly to the Head of Demand Generation.

You'll be doing things like:

• Strategy & Planning:

  Develop the inbound content roadmap balancing SEO, gated assets, and thought leadership priorities; plan campaign-aligned editorial calendars supporting lead generation across key regions; collaborate with Campaign Strategists to translate directional campaigns into executable content strategies; conduct competitive analysis to identify content gaps and market opportunities.

• Content Creation & Social Media:

  Write and manage high-impact assets including whitepapers, landing pages, blog posts, case studies, and webinar materials; own social media strategy and content creation across B2B channels; develop and maintain editorial calendars for blog and social platforms; partner with designers to deliver multi-format content; repackage existing content into campaign-ready variants for different audiences and channels; translate complex product concepts into compelling narratives that drive conversion.

• SEO & Site Architecture:

  Conduct keyword research using Ahrefs and SEMrush to inform content strategy; own site storytelling and SEO architecture planning; optimize all assets for search visibility and lead capture; collaborate with web teams to improve organic ranking; ensure content structure supports both discoverability and conversion goals.

• AI & Innovation:

  Leverage tools like ChatGPT, Jasper, and Surfer to accelerate ideation, writing, and localization; test emerging formats including interactive experiences and AI-personalized messaging; document experimental learnings and build scalable content playbooks; propose new lead generation strategies through innovative content approaches.

• Analytics & Optimization:

  Define success metrics for each asset including MQL generation, conversion rates, and traffic growth; monitor performance using Google Analytics, Zoho CRM, and Looker; analyze engagement data to optimize existing content and inform future production cycles; report ROI and efficiency improvements to stakeholders.

• Team Collaboration:

  Collaborate closely with Email Marketing and Product Marketing teams on unified messaging; align with Brand teams on creative quality while supporting Paid Media campaigns; work with regional Growth teams to localize content; partner with PR agencies on thought leadership assets; support Executive content development including ghostwriting and industry positioning.

Skills & Qualifications

• 4-6 years of prior experience in roles like Content Marketing Manager, Content Strategist, Inbound Marketing Specialist, SEO Content Writer, Social Media Manager, or related
• Experience in B2B SaaS or technology companies with focus on inbound marketing and lead generation
• Strong writing and storytelling across multiple formats (blog, whitepapers, landing pages, webinars) with performance focus
• Experience managing B2B social media channels and content calendars with focus on lead generation
• Understanding of full-funnel content strategy and buyer journey mapping for lead generation
• Experience with gated content strategies, lead magnets, and SEO-informed editorial planning
• Hands-on experience with AI tools for content workflows
• Proficiency in SEO tools and content optimization
• Familiarity with CMS platforms and content workflow management
• Experience with analytics platforms for performance measurement and data-driven decisions
• Experience in content-driven growth environments with cross-functional collaboration
• Comfortable working in fast-paced, resource-constrained teams where creativity and ROI are critical
• Strong editorial planning and project management skills with exceptional attention to detail and consistency
• Data-literate with understanding of content KPIs (MQLs, conversion rates, organic growth)
• Self-driven and resourceful with proven ability to build scalable content systems

Bonus if you also have:

• Experience scaling inbound content programs in high-growth technology companies 
• Experience working with PR teams or managing thought leadership content for executives
• Published work in external blogs, media outlets, or executive ghostwriting experience
• Multi-regional marketing experience, particularly across North America, LATAM, or EMEA
• Industry knowledge in IoT, fleet management, mobility, or logistics sectors
• Paid media analytics experience (Google Ads, LinkedIn Ads)
• Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations

• Familiarity with our tools:

  Zoho One (CRM, Analytics, Campaigns, Sites, Social), Google Workspace, Google Analytics, ChatGPT/Claude/Gemini, Jasper, Surfer, Ahrefs, SEMrush, Webflow, WordPress, Looker

Position Details

• Working Hours:

  Fixed 9-hour shift, 8AM-5PM Eastern Time Zone (Toronto time), inclusive of a 1-hour break

• Full-time vs Part-time:

  Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required.

• Education:

  Bachelor's degree in English, Journalism, Marketing, or related field, or equivalent work experience

• Level:

  Upper Intermediate (4-5 years of relevant experience); Senior (6+)

• Compensation:

  ~CAD $1,433–$1,911 (INR 90K–120K)/month, depending on experience.  Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.

• Location:

  Remote

Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

If you don't hear back within 4 weeks, assume you weren't selected, but Goodwork may still reach out about other remote roles.