Senior Analyst - Data Analytics

Functional Description

The Digital Measurement, Analytics & Experimentation (DMA) team is a part of CLPA team and delivers analytics and insights for the GCS suite of products & platforms. We are responsible for deepening customer engagement for checking product by increasing adoption and frequency of usage through a combination of in-depth insights, superior user experience and compelling features and functionality.

How will you make an impact in this role?

 In this role, the incumbent will be part of Digital Measurement & Analytics team. He / She will apply advanced analytics to drive segmentations, develop KPIs and perform strategic analytics to solve key business questions along with identifying opportunities. This will be achieved through a close collaboration with the product teams, marketing, servicing, technologies, and field teams. He/She will– design measurement framework, conduct behavioral deep dives using Amex closed loop data to uncover product improvement opportunities, enable experimentation (AB Testing), work with leadership to define product strategy and maintain product performance reports/dashboards. This role requires candidates with analytical bent of mind and exceptional quantitative, problem-solving, and business story-telling skills.

Responsibilities

• Apply advanced analytics of customer and transactional data to improve portfolio economics, e.g. increase engagement, reduce attrition, inform product value proposition for business checking (BCA)


• Define KPIs to measure the efficiency of banking product and develop customer segmentation to drive “adoption and engagement” for AXP customers.
  
• Power in-depth strategic analysis and provide analytical and decision support by developing reports, dashboards and draw insights with AXP closed loop data.
  
• Gain deep functional understanding of the GCS product over time and ensure analytical insights are relevant and actionable.
  
• Evaluate impact on business of different strategies/initiatives and generate insights and recommendations to fuel business growth.
  
• Analyze, deep dive, explore to identify data gaps and problem solve them by collaborating across teams.
  
• Detailed execution of the development, validation and implementation of statistical projects, new digital data feeds and automated reports.
  
• Work with product and marketing teams across product/campaign lifecycle – to do pre and post launch assessments.
  
• Build partnerships with internal partners such as Product, Product Dev, Marketing, UX teams, Technologies & Marketing.
  
• Empower self-serve by creating insightful reports and automated dashboards using powerful visualization techniques (Tableau) and infographic tools.
  
• Build a culture of learning, insight, inspiration, and collaboration.
  

Critical Factors to Success

Business Outcomes:

• Empower BCA business checking by providing comprehensive data driven insights by standardizing performance tracking & innovating measurement techniques.
  
• Design and measure the impact of various initiatives/features and report results to leadership.
  
• Empower data driven decisions in product development by providing useful insights.
  
• Banking domain knowledge is preferred.
  

Leadership Outcomes:

• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
  
• Lead with an external approach, challenge status quo and bring continuous innovation to our existing offerings
  
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity
  

Experience

• 2-5 years of experience in analytics, business reporting & business intelligence
  
• Experience in digital domain or banking domain preferred
  

Academic Background

• Advanced degree in computer science, data science, statistics IT, or Information management from premium institutes.
  

Functional Skills/Capabilities

• Strong strategic thought leadership and critical thinking skills with ability to solve unstructured and complex business problems
  
• Excellent written and verbal communication, presentation, and storytelling skills at multiple organizational levels
  
• Ability to build & leverage relationships and influence broadly across the organization
  
• Results driven with strong project management skills, ability to work on multiple priorities.
  

Technical Skills/Capabilities

• Data manipulation – large & complex data sets
  
• Analytics
  
• Business Intelligence & Visualization
  
• Machine Learning & AI
  
• Statistics & Hypothesis Testing & knowledge of A/B testing
  

Knowledge of Platforms

• Big Data – Cornerstone, Databricks, GCP LUMI
  
• Proficient in excel, power-point & SQL.
  
• Visualization – Tableau
  

Preferred Qualifications

• Experience in dealing with fast pace, changing needs, and limited resources.
  

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
  
• Bonus incentives
  
• Support for financial-well-being and retirement
  
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
  
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  
• Generous paid parental leave policies (depending on your location)
  
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  
• Free and confidential counseling support through our Healthy Minds program
  
• Career development and training opportunities
  

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities