Program Manager

Job Description

About the Company At StudyIn, we believe that the right guidance has the power to change lives. As the world’s most trusted higher education specialist, we’ve helped over 1.3 million students access study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland, and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance, and university partnerships. Job Overview We are seeking a highly driven and experienced Program Manager to lead and optimize sales support and operations across a vast network of StudyIn branches in India. The Program Manager will oversee Sales Support Executives, Sales Support Lead, and Sales Operations Analyst while working closely with multiple stakeholders including the National Sales Director, Regional Managers, Branch Managers, and Global Revenue Manager. This role requires a data-driven approach to monitoring performance, identifying bottlenecks, and improving sales pipeline efficiency to drive business revenue and student success. Key Responsibilities 1. Leadership & Team Management Oversee and manage the Sales Support Executives and Sales Support Lead. Ensure all team members follow standardized processes and SLAs. Provide training, performance management, and development opportunities. Support cross-functional collaboration with sales, marketing, and operations teams. 2. Sales Performance Monitoring & Analysis Monitor the movement of leads through the pipeline, identifying roadblocks and inefficiencies. Conduct root cause analysis on leads that fail to progress. Analyze fair effectiveness, tracking student participation and post-event conversions. Generate reports and insights to support sales managers in strategic decision-making. Fair Matrixes / Coordination for Roles and Responsibilities – Ensure smooth execution of roles during events. 3. CRM & Data Management Ensure CRM data is updated accurately and on time by the sales support team. Supervise ID Creation & Data Transfer, ensuring seamless student onboarding. Oversee Google Sheet Review to maintain data integrity. Log Report & Lead Auditing (No Logs) – Ensure accurate record-keeping. Review Emails – Oversee the preparation and circulation of sales review emails. Website Enquiries – Ensure efficient handling of student inquiries. 4. Event & Campaign Coordination Oversee the execution of in-house fairs, hotel fairs, virtual fairs, and referral schemes. Track and measure event outcomes to optimize future strategies. University Visits – Coordinate and manage university visit schedules. Keep the Event Planner Updated – Maintain records of participating universities and attendees. Travel Plan – Manage logistics for travel and event execution. 5. Stakeholder Communication & Process Standardization Work closely with India SVP and CXOs to align with business objectives. Conduct review meetings with branches and regional teams to track performance. Provide support to sales managers through data insights and recommendations. Review Emails / G-Chats / Team Queries / Calls from Branches – Address and resolve team concerns in a timely manner. Miscellaneous Tasks / Reports / Zoom Links / FC Deletion / Trainings – Manage multiple operational and administrative activities. 6. Risk Management & Process Optimization Identify risks in sales processes and propose corrective actions. Implement best practices for sales efficiency and operational effectiveness. Define program governance controls for effective tracking and execution. Skills and Qualifications Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. 5-8 years of experience in program management, sales operations, or business analysis. Strong leadership and team management skills. Expertise in CRM tools (Salesforce, Zoho, or similar platforms). Analytical mindset with experience in data-driven decision-making. Excellent communication and stakeholder management abilities. Strong project management and multi-tasking capabilities. Experience in education or student recruitment industry is preferred. KPIs and Success Metrics 1. Lead Conversion & Revenue Growth – Increase lead-to-enrollment conversion rate. 2. Sales Pipeline Efficiency – Improve lead movement and reduce bottlenecks. 3. Event Impact Measurement – Enhance student participation and engagement. 4. CRM & Data Accuracy – Maintain 100% accuracy in sales tracking and reporting. 5. Process Standardization & Improvement – Reduce inefficiencies and improve response time. 6. Stakeholder Satisfaction – Measure feedback from sales and business leaders. Show more Show less