Product Marketing Specialist

Job Description

Job Description for Associate Product Marketing Work Location: Kolkata Experience: MBA with 0–2 years of experience Team: Strategic Marketing About RS Software RS Software builds global, national and enterprise payment platforms, and has presence in four continents. The product suite combines with knowledge systems built over 30 years, delivering mission-critical payment solutions that combine innovation and entrepreneurship to create the new gold standard for digital payments. With approximately 40% of the global digital payment volumes in 2021 processed on platforms built by RS Software, the vision is to deliver Payments at the Speed of Thought. RS Software is focused on the global payments modernization market, providing large-scale, high-performance payment systems, serving central Infrastructures, financial institutions, payment network providers, payment processors and software companies providing products to the payment industry. The company's product suite offers ISO 20022 ready, open payments architecture using a cloud-based microservices framework - optimizing costs, seamless integrations with commoditized products, and accelerates the pace of adoption. The company’s solutions today are installed in 12 of the top 20 banks in India, and the four major platforms built by RS Software cumulatively process annually 350+ billion transactions world-wide, giving the company a rare track record in the payments domain. RS Software’s product suite is getting recognized in some important markets, which is creating strategic partnerships, the foundation for the company’s long-term growth. RS Software has bult India’s digital payment infrastructure, the three major payment platforms, which are transforming the lives of a billion+ people. Instant digital payment platform (UPI) Bill payment platform - Bharat Bill Payment System (BBPS) Enterprise Fraud and Risk Management (EFRM) Why RS Software? RS provides a unique experience of engaging in some world class product development and prestigious large scale payment platforms that caters to billions of people We provide opportunity to learn and develop high throughput transaction processing systems RS Software is one of the few technology and payment solutions providers where talented individuals have the opportunity to work on cutting-edge, complex, and mission-critical IT projects. We offer ample career opportunities to hardworking and skilled employees. Our Talent Management Program is specifically designed to identify the interests of each employee and match them with suitable career paths within their desired domains, allowing them to make the best possible use of their skillsets in reaching their goals. We invest in the knowledge and skill development of our employees with RS School of Payments – the industry’s most comprehensive training platform. There are three main areas of focus that the Academy and School address: current technology skills, professional development and payments domain knowledge. Our customized training program, well-defined career mapping process and comprehensive appraisal system is designed to help every employee achieve their goals. To address the challenges of relocation, we offer employees coming from other regions reimbursement for expenses associated with their moves as well as complimentary interim facilities, such as guesthouse accommodations, to ease the transition. We also assist employees with finding suitable housing. About the Role Are you an MBA looking to break into tech marketing with real ownership, high visibility, and fast learning? As a Marketing Associate, you'll be the voice behind our fintech products, turning complex tech into stories people actually care about. Think of yourself as part brand storyteller, part digital strategist, and part community builder. From day one, you'll own assignments that directly impact how thousands of businesses see and use our payment solutions. You’ll work closely with product, sales, and campaign teams to craft compelling narratives, build digital momentum, and engage clients, partners, and influencers alike. What You’ll Do Product Messaging & Enablement Develop messaging frameworks and positioning strategies for RS Software’s core offerings Translate technical content into persuasive customer-centric copy Create brochures, one-pagers, pitch decks, and channel enablement toolkits Script and support creation of demo videos that bring products to life Optimize product pages and digital content for clarity and outcomes Digital & Community Engagement Lead RS Software’s daily social media presence across LinkedIn and X (Twitter) Execute our SEO strategy—managing keywords, publishing optimized content, and boosting discoverability Run employee advocacy initiatives, supplying ready-to-share content and tracking performance Launch and grow alumni engagement and niche thought-leadership communities (e.g., RTP, fraud in payments) Amplify campaign messaging across digital channels and community touchpoints What’s in it for you Real Impact : Your ideas won't disappear into committee hell—they'll go live and reach actual customers Learning Acceleration : Work directly with product, sales, and campaign teams. No silos, no gatekeeping Mentorship That Matters : Learn from marketing leaders who want to see you succeed (not just use you for busy work) Ownership From Day 1 : Lead projects that shape our global brand voice. Your wins = company wins Industry Exposure : Digital Payments is exploding right now— This is your chance to grow, learn, and make a mark in one of the most exciting sectors in fintech. Who We’re Looking For We want someone who's hungry to learn, not afraid to experiment, and ready to challenge "that's how we've always done it." Must-Haves: MBA or equivalent with 0-2 years of experience. Can write copy that doesn't sound like it was generated by AI Creative thinker who also loves diving into data and metrics Comfortable juggling multiple projects without losing your mind Genuinely interested in fintech/payments (not just saying it for the interview) Bonus Points: Experience with Canva, Figma, HubSpot, or similar tools SEO knowledge or Google Analytics familiarity Previous internships or projects in B2B marketing Understanding of SaaS business models Show more Show less