Product Marketing Specialist

About ETS

For more than 75 years, ETS has advanced quality and equity in education through rigorous research and innovative learning solutions. Our mission is to help learners worldwide unlock opportunities through trusted assessments, pioneering research, and transformative educational tools.

TOEFL

With new senior leadership and a renewed vision, ETS is expanding its global footprint and driving innovation in the education and ed-tech space. Our goal is to remain at the forefront of assessment and measurement efficacy as the industry evolves.

About PSI An ETS Company

PSI is a leading provider of workforce assessment solutions and credentialing services, now proudly part of ETS. Together, ETS and PSI deliver a comprehensive suite of learning and measurement solutions that span education, professional certification, and workforce development. This partnership strengthens our ability to support learners and professionals throughout their lifelong learning journey.

At PSI we are building a strong foundation for product marketing to support our wide portfolio of solutions better. The Product Marketing Specialist (PMS) will report directly to the Product Marketing Manager, who leads the strategic positioning for PSI's product suite. This role is designed to drive executional excellence and provide bandwidth by owning specific streams of work related to product communication, competitive intelligence, and performance analysis.

The PMS will take on direct responsibility for managing the marketing activities of PSI's test prep and practice test prep products and assets, including the GMetrix program, ensuring these solutions are effectively positioned and actively promoted in their respective markets.

This is a hands-on role that requires both analytical and creative skills, ensuring our products are effectively positioned in the market, that internal teams are aligned with product updates, and that customer and competitive insights inform strategy. The PMS will collaborate closely with product managers, insights, customer marketing, and sales enablement to ensure consistency, clarity, and impact in how PSI presents its products to the market.

This role is a full-time permanent position, flexible from Monday to Friday during typical office hours. Occasional travel may be required for team meetings, workshops, and industry events.

Role Responsibilities:

• Product Demos & Collateral
• Create, update, and manage a central library of product demos and marketing assets.
• Ensure demo content reflects current product features, value propositions, and messaging.
• Manage the marketing activities and product communication for PSI's test prep and practice test prep products, including the GMetrix program.

Product Roadmap Coordination:

• Partner with Product Management to track and communicate roadmap updates across Marketing, Sales, and Customer Success.
• Support in creating clear, digestible product update materials for internal and external use.

Competitive Intelligence Program:

• Collaborate with the Insights team to support ongoing competitor monitoring and reporting.
• Benchmark competitors products, features, and messaging, translating findings into actionable insights.

NPS (Net Promoter Score) Program:

• Support planning, content creation, coordination, and execution of NPS surveys.
• Lead analysis of NPS data, identifying trends and opportunities for improvement.

Product Communication

• Develop and maintain communication streams across PSI's solutions, ensuring consistent updates on new features, enhancements, and product positioning.
• Partner with customer marketing to align lifecycle messaging with product narratives.

Cross-Team Collaboration

• Work with Sales, Customer Success, and Digital Marketing to ensure product messaging is embedded across campaigns, collateral, and customer touchpoints.
• Provide input into go-to-market strategies by feeding insights from NPS, demos, and competitive benchmarking.

Required Experience:

• Experience - Around 4 years in product marketing, product management, or a related marketing role. Marketing, B2B Business or Project Management experience preferred.
• Analytical ability - Strong skills in data analysis, reporting, and deriving insights from customer feedback (NPS, surveys) and some competitive intelligence would be optimal.
• Communication skills - Excellent verbal and written skills, able to distill complex product updates into clear, engaging messaging.
• Tech-savvy - Comfortable with CRM, marketing automation, and collaboration tools.
• Project management - Organized, able to juggle multiple projects, priorities, and stakeholders with attention to deadlines and detail.
• Collaborative mindset - Enjoys working cross-functionally with diverse teams and thrives in a matrixed, evolving environment.
• Adaptability - Comfortable with change, quick to learn new tools, and able to flex as priorities shift.
• Experience with HubSpot & Salesforce