Product Marketing Specialist

As a Product Marketing Specialist, your role will involve driving the marketing strategy for IT products and services. You should have experience in SaaS, enterprise software, and IT solutions marketing. **Key Responsibilities:** - Develop strategies to promote and position Shopify apps or finance and accounting projects in the market - Collaborate with the product team to understand app features, benefits, and unique selling points - Craft product positioning that highlights the value of SaaS products - Collaborate closely with Product Management to understand customer needs and translate them into effective messaging - Provide in-depth competitor analysis and brief sales teams, product management, and partners - Set up product onboarding, pricing, and packaging strategies - Equip sales teams with the knowledge and tools they need for success - Create content and sales materials that support every stage of the customer journey - Collaborate with demand generation to drive effective demand creation strategies - Understand the buyer journey and develop digital journeys to match **Qualifications Required:** - Bachelor's Degree in Marketing, Computer Science, or related field (MBA is a strong plus) - 3+ years of experience in product messaging and go-to-market activities, with a focus on cloud-native development - Demonstrated success in developing solution offerings from concept to launch and ongoing differentiation - Strong collaboration skills with product management and technology partners - Exceptional written and verbal communication skills - Ability to work closely with the Demand Generation team and understanding of content marketing - Proven experience in a fast-growing company, delivering results - Strong organizational and prioritization skills to manage multiple projects simultaneously - Commitment to excellence, work ethic, and unwavering integrity in all endeavors As a Product Marketing Specialist, your role will involve driving the marketing strategy for IT products and services. You should have experience in SaaS, enterprise software, and IT solutions marketing. **Key Responsibilities:** - Develop strategies to promote and position Shopify apps or finance and accounting projects in the market - Collaborate with the product team to understand app features, benefits, and unique selling points - Craft product positioning that highlights the value of SaaS products - Collaborate closely with Product Management to understand customer needs and translate them into effective messaging - Provide in-depth competitor analysis and brief sales teams, product management, and partners - Set up product onboarding, pricing, and packaging strategies - Equip sales teams with the knowledge and tools they need for success - Create content and sales materials that support every stage of the customer journey - Collaborate with demand generation to drive effective demand creation strategies - Understand the buyer journey and develop digital journeys to match **Qualifications Required:** - Bachelor's Degree in Marketing, Computer Science, or related field (MBA is a strong plus) - 3+ years of experience in product messaging and go-to-market activities, with a focus on cloud-native development - Demonstrated success in developing solution offerings from concept to launch and ongoing differentiation - Strong collaboration skills with product management and technology partners - Exceptional written and verbal communication skills - Ability to work closely with the Demand Generation team and understanding of content marketing - Proven experience in a fast-growing company, delivering results - Strong organizational and prioritization skills to manage multiple projects simultaneously - Commitment to excellence, work ethic, and unwavering integrity in all endeavors