Product Marketing Specialist

About AutoBit

AutoBit builds high-performance infrastructure products across developer tooling and fintech:

• ONQL

  A modern object notation query language

• Payment Gateway

  – A fast, secure B2B payment engine

• Fintrabit Trading Terminal

  – A white-label trading platform for brokers

Product Marketing Specialist who can also manage our marketing team

Role Overview

• Product Marketing
  
• Team Leadership
  
• Cross-functional coordination
  
• Content direction
  
• Light performance marketing oversight
  
• GTM planning
  

lead and manage the marketing workflow

You will work directly with:

• GM
  
• CTO
  
• Product Team
  
• DevRel (for ONQL)
  
• Sales Team (for PG & Terminal)
  

Build and run AutoBit’s product marketing engine.

Key Responsibilities

1. Product Messaging & Positioning

• Develop clear positioning for ONQL and Terminal.
  
• Translate technical features into compelling narratives.
  
• Create messaging frameworks for different ICPs (developers, brokers, merchants).
  
• Ensure consistent storytelling across all channels.
  

2. Team Leadership & Coordination

manage and coordinate

Performance Marketing Manager

• Guide ad strategy, audience research, and campaigns
  
• Review performance reports
  
• Align campaigns with product GTM
  
• Ensure ROAS and CAC goals are met
  

Graphic Designer

• Provide briefs
  
• Review creatives
  
• Maintain brand consistency
  
• Approve final designs for social, website, product launches
  

Video/Creative Content Team (if applicable)

• Guide scripts
  
• Ensure messaging accuracy
  
• Maintain production quality
  
• Approve final edits
  

Cross-functional leadership

• Align DevRel content with overall messaging
  
• Work with Sales to refine pitch and collateral
  
• Coordinate with Product for new feature releases
  

central point of communication

3. Content Strategy (High Impact)

You will own the direction of:

• Landing pages
  
• Product pages
  
• Release notes
  
• Case studies
  
• Blog articles
  
• LinkedIn + website content
  
• Explainer scripts & tutorials
  

review, refine, and approve

4. Go-To-Market Strategy (GTM)

• Build complete GTM plans for new features and products
  
• Coordinate cross-team execution
  
• Manage timelines
  
• Create product launch content & messaging
  
• Track performance of GTM initiatives
  

5. Market & Competitor Research

• Track competing products & category movements
  
• Build comparison matrices
  
• Identify narrative/positioning opportunities
  
• Research customer motivations for developers, merchants, and brokers
  

6. Analytics & Performance Insight

• Track performance of all marketing activities
  
• Work with performance marketer to analyse:
  
• Funnel metrics
  
• CAC
  
• Activation
  
• Retention
  
• Ad performance
  
• Recommend optimisation opportunities
  

Requirements

Must-Have

• 3–6 years experience in:
  
• Product Marketing
  
• SaaS Marketing
  
• Fintech / Dev Tools (big advantage)
  
• Strong writing & product storytelling skills
  
• Experience managing or coordinating small teams
  
• Familiarity with:
  
• GTM
  
• Product launches
  
• Funnels
  
• User research
  
• Product documentation
  
• Understanding of technical concepts (APIs, dev tools, databases, fintech basics)
  
• Ability to work in a fast-moving startup environment
  

Good-to-Have

• Experience working with developer communities
  
• Knowledge of SQL, databases, APIs
  
• Experience with ads & paid performance management
  
• Experience in B2B or fintech is a plus
  
• Understanding of trading or payment gateway ecosystem