23 Saas Marketing Jobs

The Opportunity: Lead Autobit's Marketing into the Future We're seeking a data-driven, results-oriented, and creatively agile Marketing Manager to own and execute our marketing strategy. This isn't just about traditional campaigns; it's about leveraging the latest trends in AI-powered marketing, community building, content personalization, and full-funnel attribution to drive brand awareness, generate qualified leads, and accelerate customer acquisition for our SaaS solutions. You'll be a key player in shaping Autobit's voice and market position. What You'll Do (Key Responsibilities): Develop & Execute Modern Marketing Strategies: Design and implement comprehensive, multi-channel marketing strategies aligned with Autobit's business objectives, focusing on measurable ROI. Champion a data-first approach, utilizing analytics to inform decisions, optimize campaigns, and demonstrate marketing's contribution to revenue. Integrate Account-Based Marketing (ABM) principles for targeted B2B outreach where applicable. Content & Storytelling Authority: Oversee the creation and distribution of compelling, high-quality, SEO-optimized content (blog posts, whitepapers, case studies, webinars, video scripts, social media updates) that resonates with our target audience and positions Autobit as a thought leader. Develop personalized content journeys that nurture leads through the funnel. Explore and implement AI tools for content ideation, creation assistance, and optimization. Digital & Performance Marketing Excellence: Manage and optimize all digital marketing channels: SEO/SEM, email marketing, social media (organic & paid), content syndication, and paid advertising (PPC, social ads). Implement and manage marketing automation workflows (e.g., HubSpot, Marketo, Pardot) for lead nurturing, scoring, and segmentation. Continuously A/B test and optimize campaigns for improved conversion rates (CRO). Brand & Community Evangelism: Champion and evolve the Autobit brand voice, ensuring consistency across all touchpoints. Develop and nurture an engaged online community around Autobit, fostering brand advocacy and gathering valuable customer insights. Explore influencer collaborations and partnerships with relevant industry voices. Data, Analytics & Reporting: Define, track, and report on key marketing KPIs (MQLs, SQLs, CAC, LTV, conversion rates, pipeline contribution). Utilize analytics tools (e.g., Google Analytics, Mixpanel, CRM dashboards) to provide actionable insights and drive continuous improvement. Present performance reports to leadership, highlighting successes, learnings, and future recommendations. MarTech Stack Management & Innovation: Evaluate, implement, and manage marketing technologies to enhance efficiency and effectiveness. Stay ahead of emerging marketing trends, tools (especially AI-driven), and best practices, recommending and piloting new approaches. Cross-Functional Collaboration: Work closely with Sales to ensure strong MQL-to-SQL conversion, align messaging, and support sales enablement. Collaborate with Product teams on go-to-market strategies, product launches, and feature announcements. Partner with Customer Success to leverage customer stories and identify opportunities for advocacy. Who You Are (Qualifications & Skills): Bachelors degree in Marketing, Business, Communications, or a related field. 5+ years of progressive experience in B2B SaaS marketing, with a proven track record of developing and executing successful marketing strategies that drive measurable growth. Deep understanding of modern marketing principles: content marketing, SEO/SEM, social media marketing, email marketing, marketing automation, ABM, and performance analytics. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Proficiency with analytics tools (e.g., Google Analytics, Google Tag Manager, social media analytics). Excellent written and verbal communication skills, with a talent for crafting compelling narratives and clear, concise messaging. Strong analytical and problem-solving skills; a data-driven decision-maker with a growth mindset. Ability to thrive in a fast-paced, agile environment and manage multiple projects simultaneously. Creative, curious, and passionate about staying on the cutting edge of marketing innovation. Bonus Points If You Have: Experience with AI-powered marketing tools and techniques. Experience building and managing online communities. Video marketing and production skills. Familiarity with Trading Terminal Softwares. Relevant certifications (e.g., Google Ads, HubSpot, Google Analytics). Why Join Autobit? Be a pivotal part of a growing, innovative software company. Opportunity to make a significant impact and shape the future of our marketing. Collaborative, supportive, and forward-thinking work environment. Competitive salary, benefits package, and opportunities for professional development. Ready to Drive the Future of Marketing at Autobit? If you're a visionary marketer passionate about leveraging new trends to drive growth in the SaaS space, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience, your vision for modern marketing, and why you're the perfect fit for Autobit. On 8115677271 whatsapp only/

About the Role: We are building and launching a new B2B SaaS product, and were looking for a Marketing Head to lead the charge from the ground up. This is a zero-to-one role where youll shape our products market presence, define its positioning, and own the go-to-market (GTM) strategy. You will work closely with product, sales, and leadership teams to bring our product to market, communicate its value clearly, and generate qualified leads. Key Responsibilities: Develop and execute the full product marketing strategy for our SaaS launch. Define target segments, buyer personas, value propositions, and messaging frameworks. Lead the go-to-market planning, including pre-launch and post-launch campaigns. Collaborate with product and sales teams to create sales enablement tools, demo decks, and one-pagers. Create and manage lead-generation campaigns via paid ads, content, email marketing, and webinars. Drive SEO, thought leadership, and content strategy tailored to B2B buyers. Analyze marketing performance across all channels and refine strategies based on data insights. Conduct ongoing market research and competitor analysis to inform positioning and growth strategies. Requirements: Minimum 6 years of experience in B2B SaaS marketing, preferably in early-stage or growth-phase startups. Strong background in product positioning, B2B content, and digital marketing. Proficiency with tools such as Google Ads, LinkedIn Ads, HubSpot, Google Analytics, SEMrush, or similar. Experience working with cross-functional teams (sales, product, design). Excellent communication, storytelling, and presentation skills. Data-driven mindset with ability to measure, learn, and iterate. Nice to Have: Experience launching a product from scratch (zero-to-one). Familiarity with CRM, lead scoring, and sales funnels in B2B environments. Exposure to B2B or B2C marketing (depending on your product)

Job Title: Digital Marketing Manager SaaS & E-commerce Company: Rhysley Private Limited Brands: Rhysley Garments : www.rhysley.com Mehar : www.mehar.com Rhysley HR : www.rhysleyhr.com Location: 700AA, 7th Floor, SRS Tower, Sector 31, Faridabad 121003 Job Type: Full-time (5 Days Working) 9:00am to 6:00pm About Us: Rhysley Private Limited is a leading player in the garment and technology space, managing a portfolio of fashion and SaaS-based HR Tech products. Alongside our premium fashion brand Mehar we have launched Rhysley HR an intelligent, cloud-based Human Resource Management System that simplifies recruitment, onboarding, attendance, payroll, and performance tracking all from one seamless platform. Job Summary: We are seeking a highly strategic and tech-savvy Digital Marketing Manager to lead our digital presence across garment and SaaS verticals. The candidate will play a dual role: leading aggressive growth and brand visibility for Rhysley and Mehar, while building awareness, lead generation, and digital presence for our HR Tech platform Rhysley HR. Key Responsibilities: Digital Strategy & Execution: Develop and execute a unified digital marketing strategy tailored for both e-commerce (fashion) and SaaS (B2B tech). Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry. SaaS Platform Marketing: Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition. Create product-led marketing content like whitepapers, explainer videos, emailers, etc. Website & SEO Optimization: Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX. Manage technical SEO, content strategy, and web analytics. Performance & Paid Marketing: Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram. Drive conversions for both D2C and B2B models using high-ROI funnels. Content & Social Media: Lead the content calendar and storytelling for brand and product communication. Engage on LinkedIn, Instagram, and YouTube to grow organic visibility. AI/ML in Marketing (Preferred): Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms. Analytics & Reporting: Track KPIs, campaign ROIs, and customer acquisition metrics across platforms. Present insights regularly to stakeholders to inform future campaigns. Team Collaboration: Lead a small cross-functional team of SEO specialists, designers, and performance marketers. Coordinate with Sales & Tech teams for product-market alignment (especially Rhysley HR). Qualifications: Bachelor's or Masters in Marketing, Digital Strategy, or relevant field. 10-15 years of experience in digital marketing with both SaaS & e-commerce experience. Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar. Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus. Strong communication, analytical thinking, and growth mindset.

Phenoms mission is to help a billion people find the right work. Our Marketing team plays an important role in achieving this mission through educating and converting new customers. We believe AI will continue to play an instrumental role in improving how we do this, improving production processes, demand generation, and collaboration. We’re looking for a tech-savvy Marketing Automation Specialist to execute and optimize our email programs, with a strong focus on using automation and AI to drive performance. You’ll own the setup, testing, and optimization of our campaigns, and help integrate personalization into our customer journeys. Responsibilities Identify existing or net-new marketing use cases where AI (agents, prompts, systems, tools, etc.) have the opportunity to improve the efficiency, personalization, and/or effectiveness of our content, lead generation assets, and overall marketing campaigns Support overall AI adoption, training, and ensuring smooth integration of AI tools and projects into existing marketing workflows Conduct ongoing ROI and business reporting to learn and optimize strategies, as well as educate the Marketing team Collaborate with the Demand Generation, Marketing Ops, Product Marketing, and Content teams to identify opportunities where AI can empower our teams and unlock growth, while maintaining high quality standards Use knowledge of AI tools, popular LLMs, and effective prompting to create internal AI solutions based on these opportunities Establish and maintain a prompt engineering playbook, documenting tested prompts, effective structures, and user guidelines to ensure consistent output across teams and use cases Constantly research and test new external tech and vendors to stay ahead of industry trends and improve our AI impact Provide reporting on key metrics such as efficiency and ROI improvements Requirements 5+ years of experience in digital marketing, product marketing, or marketing operations Expertise in Hubspot and Salesforce 3-5+ year of experience & demonstrated expertise with AI tools (ChatGPT, Perplexity, Claude, Persado, etc.) for marketing use cases: Prompting experience with Claude, ChatGPT, Perplexity Integrating third party APIs into relevant LLMs and no/low-code platforms Working with common web development technologies, languages, and frameworks Demonstrated record of developing agents or other AI apps, creating and refining effective prompts for specialized use cases and a deep, technical understanding of popular AI tools and LLMs - and how to use to their full potential Excellent communication, time management, and detail-oriented skills Organized and able to work on a variety of projects at one time Learned to love and thrive in chaotic-paced, highly collaborative environments Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates An innate drive to be curious, learn, and apply those learnings in their day-to-day Passionate about being hands-on in their contribution and team execution

Role Description : We are looking to hire, train, and develop sales talent through rigorous on-the-job experience. You must have the following criteria to qualify for this role. - You have 2+ Years of experience in Digital Marketing/ Influencer Marketing Agencies and experience in servicing large media agencies like GroupM, Interactive Avenues, etc - You have developed great agency relationships with planners and buyers. You listen and understand brand campaign objectives, and can help problem-solve. - You have strong convincing and networking skills. The ability to use your network,build and grow relationships, open up new client accounts, and drive measurable actions will be critical in this role. - You enjoy challenges. Can meet critical project milestones and deadlines. Ability to thrive in a fast-paced environment with a high degree of autonomy. - Strong learning mindset and ability to take feedback and show constructive progress. Responsibilities : You will report to a senior sales manager/director who you will support for 1 year while learning the sales process at Convosight to become an independent Sales Manager. - Develop sales : Understand organization strategy and executing plans to deliver on Sales Quota. - Accelerate customer acquisition : Identify the Brand's objectives and pitch value proposition for using Convosight's platform. - End-to-end Agency Management : Own sales funnel through outreach, onboarding, adoption, renewal, expansion, and loyalists. - Work collaboratively across teams : Product, Technology, Growth and Marketing. - Process Compliance : Adherence to all processes related to Sales Funnel reporting & tracking, Sales forecasting, etc. - Evangelize the product : Best-in-class collaterals, case studies, and pitch propositions. Skills required : - Excellent communication skills, MBA is a must. - A high degree of familiarity with digital platforms and digital ecosystem - Strong presentation skills and the ability to articulate Client (Brand's) marketing objectives to internal customer success teams. - Strong verbal and written communication skills are a must What we value: - Someone who is independent, self-motivated, and can stay efficient and productive without someone looking over your shoulder all day long - Someone who is a voracious learner and proactive in nature - Actively seeking to learn and view feedback as a beautiful gift - Loves tackling ambiguous problems and shaping them into clear goals.

- Develop a public relations strategy, complete with goals and budget - Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement - Create and execute communications programs that amplify Infosec Ventures product messages - Proactively identify and develop content that aligns with the strategic priorities of the business Have a passion for developing and executing media relations programs building and maintaining reporter relationships, identifying story ideas, pitching stories and securing coverage - Build, maintain and cultivate relationships with tech reporters & other media personnel - Seek speaking opportunities for Infosec Ventures on various forums - Conceptualize, write and deliver long-form content such as press releases, contributed articles and op-eds - Work cross-functionally with various teams at Infosec Ventures - Prepare Monthly reports with performance, recommendations and trends etc. - You have exceptional writing and critical thinking skills + flair for networking with technology journalists, as well as experience leading integrated PR programs and thought leadership campaigns. Must have a proven track record of both developing plans/recommendations and executing. You should be a self-starter,results-oriented, have strong intellectual curiosity, and be able to thrive in a fastpaced, environment. A mix of agency and in-house experience is preferred. Your projects will be yours to own, as long as they stay in sync with brand guidelines. Responsibilities : - A large roster of tech and cyber security journalists, who you can call friends :-) - Graduation/Post Graduation in Communications, Journalism or Public Relations preferred - 2-6 years of communications experience, including technology/product and thought leadership programs - Demonstrated experience in Cyber Security and Technology. - Excellent writing, editing, and project management skills - Ability to thrive under pressure - Hands-on experience in creating innovative PR Campaigns to engage with the public and media. - Learning how to organize, multitask and manage time. - Exposure to the field of public relations and its various responsibilities. - Position is based in Gurugram, Haryana

Position: SaaS Content Writer Location: Jubilee Hills, Hyderabad Job Type: Full-time Work Mode: Work from office Shift Timings: 12:00 PM 9:00 PM Requirements: 2+ years of SaaS or tech content writing experience required Skilled in crafting content that is attractive and easy to market Able to create engaging, user-focused, and value-driven content Strong grasp of product positioning and brand communication style Knowledge of digital marketing and audience-centric messaging Send your resume to: devi@talentsmart.co.in

We are looking for a driven Product Marketer who will be responsible for crafting compelling product narratives, understanding ICPs, writing product pages and landing content, and helping marketing with GTM strategies. You will provide competitive intelligence, messaging, and positioning of our products. The company will depend on you to define its products for better market understanding. If you are passionate about carefully researching customer needs and developing great communication strategies to answer them, we have the perfect job for you! Key Responsibilities: Market research Analyze market trends and the competitive landscape to identify opportunities and challenges for Inogic products. Bring in a nuanced understanding of the target audience and their pain points. Product positioning and messaging Create clear product messaging and positioning to make the product stand out from the competition. Go-to-market strategy Work with other team members to create and execute product launches. Also, collaborate with marketing and sales to manage the calendar for creating and releasing content Sales Enablement Support sales channels by training them on the problems the product solves and how to use internal and external collateral. Analyzing performance Analyze the performance and effectiveness of go-to-market activities. Calculate ROI, tweak messaging, and optimize targeting. Content creation Create compelling content to communicate the product's value to the target audience. Determine the type of content to create and distribute Required Skills : Strong written and verbal communication skills 2+ Years of exp in Product Marketing Significant B2B product marketing and copywriting experience Deep understanding of market trends Firm grasp of ways to develop strategic product marketing campaigns High degree of empathy for users perspectives Interested candidates can send in their resume on jobs@inogic.com or whatsapp 8452974856

Engage with potential and existing customers to promote cybersecurity products. Connect clients via cold calls, emails, LinkedIn etc Schedule & deliver product demonstrations over video calls or in-person meetings. Maintain records in the CRM system Required Candidate profile Experience in B2B SaaS or cybersecurity domain is a strong plus.Work from Home and needs to travel to meet clients across India

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies. Position Overview: We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies. Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions. Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement. Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques. LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation. Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making. SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search. Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition. Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives. Qualifications: 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets. Proven experience in SEO, SEM, paid social, content marketing, and marketing automation. Strong analytical skills with a data-driven approach to optimizing campaigns. Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms. Excellent verbal and written communication skills. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

Role & responsibilities Marketing Intern Job Description Role Overview: We are seeking a motivated and enthusiastic Marketing Intern to support our digital marketing initiatives. The intern will primarily assist in LinkedIn engagement and lead nurturing campaigns, gaining hands-on experience in the B2B marketing landscape. Key Responsibilities: Assist in planning and executing LinkedIn engagement strategies Contribute to content development for lead-nurturing email workflows and outreach Track and report campaign performance metrics Collaborate with sales and content teams for alignment and consistency Support in other inbound lead generation processes Desired Skills & Qualifications: Pursuing or recently completed MBA in Marketing or related field Strong communication and analytical skills Familiarity with digital marketing tools (e.g., LinkedIn, Google Ads, HubSpot, etc.) is a plus Ability to work independently and in a fast-paced environment Passionate about learning and contributing to a growing team Preferred candidate profile

Role & responsibilities The position is responsible for the marketing and customer acquisition and retention of education products and services and partners closely with the extended marketing and sales functions in International business units and has joint responsibility for revenue and profitability targets for education in international business units together with the education segment leaders in each business unit. Developing and executing GTM strategy with focused plans for lead generation, new customer acquisition and increasing retention rates as well as lifetime value of customer • Developing and implementing marketing programs across all channels including traditional and digital: web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities, including reviewing and optimizing the design and content of all marketing assets including the company website and social media pages, collaborating with internal teams to create landing pages and optimize user experience • Creating and executing the content marketing plan that encompasses each stage of a customers journey, facilitating ongoing content planning, managing content creation and reporting on the results of each content marketing initiative, accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio • Regularly monitoring user analytics and using these trends and insights to drive strategies to improve traffic and customer engagement as well as to understand user preferences and priorities in products • Working closely with product team, in-market marketing teams as well as external partners to plan and execute strong product launches (internal) and go-to-market plans, ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders • Working with SVP to plan and execute International Education Conferences for internal stakeholders • Owning the entire span of customer journey(s), utilizing strong analytical ability to evaluate end to-end customer experience across multiple channels and customer touch points, identifying critical conversion points and drop off points and optimizing user funnels. • Owns the user research function for first-party, second party and third party research • Helping maintain a consistent experience throughout the customer lifecycle, owning content including Onboarding materials, presentations, and email nurture tracks Ongoing product communications, highlights, and positioning Customer events, webinars, and case studies Preferred candidate profile Experienced in SAAS marketing, both B2B and B2C, including digital marketing, web strategy and social media strategy • Experienced in education (is a plus!) • A creative thinker and problem solver • Collaborative teammate who enjoys working in cross cultural, distributed teams • Flexible to work with partners and customers across time zones

Product Marketer Location: Chennai Years of Experience: 5+ yrs Skills and Competencies: Graduate or Postgraduate with an overall 5 years of experience and 3+ years of product marketing experience, preferably in SAAS. Experience in US Market Deep understanding of the SAAS business model- understand subscription economics, customer lifetime value, and the nuances of selling software as a service. Not just theoretical knowledge but must have hands-on experience with SAAS metrics and growth levers. Data-driven decision-making ability by performing data analysis and extracting meaningful insights from usage metrics, customer feedback, and market research. Experience in using these insights to guide strategy and measure success. Strong analytical and strategic thinking abilities- develop positioning, go-to-market strategies, and tactical ability to execute those plans through concrete deliverables. Excellent communication and storytelling skills- ability to translate technical features into compelling benefits, present confidently to internal and external stakeholders Experience with marketing analytics and CRM tools Understanding of how product marketing decisions impact overall business goals Self-awareness and ability to receive feedback Strong Cross-functional Leadership skills Display strong results orientation mindset & persistence in achieving goals Demonstrate clear judgment in resource allocation and prioritization Roles and responsibilities Gain a deep understanding of the U.S. real estate market, the product we are developing, its relevance within the market, and the key target personas within the first two months of joining the team. Assess the current budget or create a new one from scratch within the first two months. Lead product positioning and messaging across all customer touchpoints Build close relationships with product, sales, and customer success teams Monitor market trends, competitive landscape, and customer needs Guide pricing strategy and packaging decisions Oversee product launches and marketing campaigns Enable sales team with training and resources Analyse customer feedback and usage data to inform strategy Customer Feedback Analysis: Measure sentiment, pain points, and feature requests through surveys or interviews Website Traffic: Track the number of visitors to landing pages and specific product pages. Content Performance: Assess blog views, webinar attendees, and video watch time. Social Media Engagement: Measure likes, shares, comments, and followers to gauge how well campaigns resonate. Competitive win/loss analysis Competitor analysis - Regular analysis of competitors' market position, features, and pricing. - Monthly Team Development - One-on-one meetings, Career development and retention planning Marketing Qualified Leads (MQL) tracked weekly (Main KPI) Net Promoter Score (NPS) for new features/products (Main KPI) First 30 to 45 days - Submit a report outlining your understanding of the U.S. real estate market, including examples of target personas and their needs that our product can address. The report should also include a competitor analysis, market landscape, and pricing recommendations. Product marketing strategy and roadmap aligned with business objectives - First 60 to 90 days Customer personas and journey maps Compelling product narratives and value propositions Sales enablement materials (battle cards, playbooks, pitch decks) Product launch plans and campaign briefs Content strategy for thought leadership and demand generation Monthly metrics dashboard -tracking product marketing KPIs Revised or new marketing budget - First 30 to 60 days

- Bringing traditional and creative ideas how to grow key KPIs/drive leads - A/B testing various ideas. - Analyzing the data and users feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to website, landing pages, social media pages - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics (Acquisition Activation Retention Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of the business. - Scaling and Automating the growth processes. Requirements - Experience in SaaS marketing would be prefered - Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users behavior. Having great customer relations skills and being focus on customer experience - Willing to learn. - Having a startup mindset

- Bringing traditional and creative ideas how to grow key KPIs/drive leads - A/B testing various ideas. - Analyzing the data and users feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to website, landing pages, social media pages - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics (Acquisition Activation Retention Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of the business. - Scaling and Automating the growth processes. Requirements - Experience in SaaS marketing would be prefered - Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users behavior. Having great customer relations skills and being focus on customer experience - Willing to learn. - Having a startup mindset

- Bringing traditional and creative ideas how to grow key KPIs/drive leads - A/B testing various ideas. - Analyzing the data and users' feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to website, landing pages, social media pages - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics (Acquisition - Activation - Retention - Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of the business. - Scaling and Automating the growth processes. Requirements - Experience in SaaS marketing would be prefered - Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users' behavior. Having great customer relations skills and being focus on customer experience - Willing to learn. - Having a startup mindset

For Detailed JD: https://appitsimple.com/current-opening?jobId=I4txUA-L8t7H

Location : Mumbai: Mumbai (Santa Cruz) Employment Type : Full-Time Experience : 4+ years Role Overview: We are looking for a dynamic and results-driven Social Media & Lead Generation Head to spearhead our digital presence, drive inbound leads, build and nurture a high-performing marketing team, and position the company as the go-to brand in the digital signage and DOOH space. This role requires expertise in social media strategy, content marketing, B2B lead generation, performance marketing, and leadership capabilities. Key Responsibilities Develop & execute a high-impact social media strategy across LinkedIn, Twitter, Instagram, and YouTube to enhance brand visibility and engagement. Create compelling content (posts, blogs, videos, case studies) that resonates with decision-makers in corporate, banking retail hospitality, and multiple other sectors. Collaborate with designers & video teams to produce high-quality marketing materials. Engage with industry leaders, influencers, and potential partners to amplify our brand presence. Own and execute the lead generation strategy via Google Ads, LinkedIn ads, content marketing, and email automation. Develop high-converting landing pages, lead magnets, and drip campaigns for inbound lead capture. Optimize website traffic & conversion rates through SEO paid marketing, and A/B testing. Monitor and analyze campaign performance, continuously optimizing for ROI and engagement. Nurture leads through personalized outreach & and content-driven engagement, collaborating with the sales team for seamless conversions. Build, mentor, and lead a high-performing social media & and lead generation team, ensuring the right mix of creativity, analytical thinking, and execution capabilities. Develop team expertise in digital marketing, performance campaigns, content creation, and marketing automation tools. Foster a culture of innovation, ownership, and data-driven decision-making within the team. Ensure continuous learning & upskilling in the latest marketing trends, AI-driven advertising, and programmatic DOOH innovations. Leverage Google Analytics, LinkedIn Campaign Manager, and CRM tools to track KPIs and make data-driven marketing decisions. Continuously refine the buyer persona and customer journey to improve targeting and content strategy. Stay ahead of industry trends, AI innovations in signage, and programmatic DOOH advancements to keep the company at the forefront. Key Requirements: 4+ years of experience in Social Media, B2B Lead Generation, or Digital Marketing (preferably in Ad, Tech, SaaS, or Tech). Proven success in LinkedIn B2B marketing, paid campaigns, and content-driven lead generation. Strong understanding of SEO, performance marketing, and marketing automation tools. Excellent copywriting, storytelling, and communication skills to position the company as an industry thought leader. Experience in working with CRMs, analytics tools, and email automation for demand generation. Experience in hiring, mentoring, and leading a digital marketing team with a strong focus on performance and innovation. Prior exposure to DOOH, AdTech, or enterprise SaaS marketing is a strong plus.

Job Description: We are looking for a dynamic Marketing Executive to represent Zota NexTech LIMITED at tech events and conferences. The ideal candidate will be responsible for showcasing our cutting-edge SaaS solutions, engaging with potential clients, and generating leads. Key Responsibilities: Attend technology events, trade shows, and conferences to represent NexTech. Effectively present and demonstrate our SaaS products to potential customers. Engage with industry professionals to build strong business relationships. Identify and capture leads, ensuring smooth handover to the sales team. Stay updated with the latest industry trends and continuously learn about new technologies. Collaborate with internal teams to refine marketing strategies and product positioning. Requirements: 1 to 2 years of experience in marketing SaaS products. Strong presentation, communication, and interpersonal skills. Ability to grasp technical concepts quickly and explain them to non-technical audiences. Proactive and eager to learn new technologies. Willingness to travel frequently for events and conferences. Join us at Zota NexTech LIMITED and be a part of empowering businesses with technology!

Team Leadership & Collaboration [Mainly] Performance Marketing & SEO: Google Ads, LinkedIn Ads, PPC, keyword research, and on-page/off-page SEO. Content & Email Marketing: Blog strategy, social media content, campaign automation, and A/B testing. Required Candidate profile Analytics & Optimization: Google Analytics, conversion tracking, heatmaps, and CRO. Social Media & Automation: Organic & paid campaigns, audience engagement, and CRM tools like Zoho & HubSpot.

- Bringing traditional and creative ideas how to grow key KPIs/drive leads - A/B testing various ideas. - Analyzing the data and users' feedback. - Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric. - Driving traffic to website, landing pages, social media pages - Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. - Working on a lean startup process. - Working with the AARRR Sales Metrics (Acquisition - Activation - Retention - Referral - Revenue) - Prioritizing growth channels. - Optimizing channels in order to always improve the performance of the business. - Scaling and Automating the growth processes. Requirements - Experience in SaaS marketing would be prefered - Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics. - Being social and understanding users' behavior. Having great customer relations skills and being focus on customer experience - Willing to learn. - Having a startup mindset

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies. Position Overview: We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies. Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions. Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement. Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques. LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation. Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making. SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search. Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition. Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives. Qualifications: 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets. Proven experience in SEO, SEM, paid social, content marketing, and marketing automation. Strong analytical skills with a data-driven approach to optimizing campaigns. Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms. Excellent verbal and written communication skills. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

What You'll Be Responsible For: Marketing Technology Management: Lead the selection, implementation, and optimization of marketing technology solutions, ensuring seamless integration with existing systems and maximum ROI. Data Governance & Management: Establish and maintain data quality standards, processes, and best practices to ensure accurate, consistent marketing data across all platforms. Marketing Analytics & Reporting: Develop comprehensive reporting frameworks that provide actionable insights on marketing performance, ROI, and contribution to pipeline and revenue. Campaign Operations: Oversee the execution of multi-channel marketing campaigns, ensuring proper tracking, timely delivery, and operational excellence. Process Optimization: Identify opportunities to streamline marketing processes, remove bottlenecks, and improve cross-functional collaboration. Budget Management: Manage the marketing operations budget, including technology investments, vendor contracts, and resource allocation. Team Leadership: Build and develop a high-performing marketing operations team, fostering a culture of continuous improvement and innovation. Cross-functional Collaboration: Partner closely with Sales Operations, IT, Finance, and other departments to align marketing operations with company-wide objectives and initiatives. What Youll Need: 8+ years of marketing operations experience, with at least 3-5 years in a leadership role, preferably in B2B technology or SaaS companies. Proficiency with marketing automation platforms (Marketo), CRM systems (Salesforce), data management tools, and analytics solutions. Familiarity with other B2B technologies, including Rollworks, Pathfactory, Foleon, Navattic, Sendoso, Wistia, Zapier, Sendoso is a major plus. Familiarity with account-based marketing strategies Ability to translate business objectives into operational strategies and tactical execution plans. Strong data analysis capabilities and experience with marketing performance measurement and optimization. Proven track record of building and mentoring high-performing teams. Excellent verbal and written communication skills, with the ability to translate complex technical concepts for non-technical stakeholders. Experience managing complex, cross-functional projects with multiple dependencies. Bachelor's degree in Marketing, Business, Computer Science, or related field; MBA or relevant advanced degree preferred.