Senior Executive, Services Marketing

As a Senior Executive Services Marketing at 7EDGE, a Digital Product Engineering Company based in Bengaluru, India, you will play a crucial role in leading the planning, execution, and optimization of marketing initiatives to drive revenue growth and accelerate business growth. Your expertise will be instrumental in shaping brand presence and generating qualified opportunities through impactful campaigns. **Key Responsibilities:** - Plan and execute impactful marketing campaigns that launch new service lines, influence ICPs, and drive qualified opportunities. - Design and manage Account-Based Marketing (ABM) programs to engage targeted accounts, strengthen brand presence, and accelerate pipeline growth. - Collaborate with cross-functional teams, including Sales, Partnerships, and Alliances, to align marketing initiatives with business objectives and revenue goals. **Qualifications Required:** - Bachelor's degree in Marketing, Business, or a related field. - Minimum 5 years of experience in B2B marketing, preferably in IT services, SaaS, or digital product engineering. - Proven expertise in Account-Based Marketing (ABM) and Demand Generation. - Hands-on experience in designing and executing ABM campaigns for targeted ICP accounts. - Solid understanding of marketing funnels (TOFU, MOFU, BOFU) and lead nurturing strategies. - Experience in managing inbound and outbound campaigns to drive pipeline growth. In this role, you will have the opportunity to lead high-impact initiatives, shape the company's marketing strategy, and grow your career in a fast-paced, innovation-driven environment. You will report to the Manager I, Services Marketing. Additionally, some of the perks and benefits you can enjoy at 7EDGE include personalized learning opportunities, competitive salary structure, comprehensive health insurance, wellness programs, a collaborative work environment, regular team-building events, and a culture of appreciation with Peer and Spot Recognition programs to celebrate your contributions. Join 7EDGE's Services Marketing team and be part of a dynamic company that values innovation and growth.,