2 Abm Platforms Jobs

As the leading solution for supply chain sustainability tailored for the world's top-tier, sustainability-driven manufacturers, Assent steps in where hidden risks riddle supply chains that weren't built with sustainability in mind. With insights from experts, Assent is the trusted tool for comprehensive sustainability. The company recently achieved the US$100M ARR milestone, earning Centaur Status and becoming the first Certified B Corporation in North America's SaaS sustainability industry to reach this milestone. With significant growth and achievements, including a $350 million US funding led by Vista Equity Partners, Assent is on the lookout for exceptional team members to join their mission. Embracing a remote-first work model, Assent values the flexibility and autonomy it provides, while also recognizing the benefits of occasional in-person workdays. Team members within proximity of the global offices or co-working spaces are encouraged to collaborate onsite periodically. Assent is seeking a bold, data-driven, and AI-curious Account-based Marketing (ABM) Specialist to deepen engagement with high-value accounts and drive the company's growth phase. This role requires a marketer who excels in creativity, data-driven decision-making, and revenue impact, utilizing modern tools including AI to accelerate progress. Working within the Demand Generation team, the ABM Specialist will strategize, execute, and optimize ABM campaigns to generate pipeline and enhance relationships with global manufacturers. Reporting to the Director of Integrated Marketing, collaboration with Marketing, Sales, and other departments is essential to identify strategic accounts, research buying signals, build lists, execute campaigns, and analyze performance. The ideal candidate will define and launch targeted ABM programs aligned with sales and revenue goals, collaborate with internal teams to determine target account segments and value propositions, leverage AI-powered tools to create personalized experiences at scale, execute account-focused campaigns across various channels, develop ABM assets with relevant messaging, build performance dashboards using tools like Salesforce and Tableau, stay updated on ABM best practices and emerging technologies, and contribute to a high-growth marketing team through experimentation and curiosity. Qualifications include 3-5 years of B2B marketing experience with a focus on ABM strategy, understanding of the B2B buyer journey, familiarity with ABM platforms like 6sense integrated with Salesforce and Pardot, proficiency in data analysis, a growth mindset, experience using AI and automation tools, strong collaboration skills, and a proactive approach to learning and optimization. Assent offers a supportive work environment that prioritizes wellness, financial benefits, work-life balance, and continuous learning opportunities. The company is committed to diversity, equity, and inclusion, fostering a culture where all team members are valued, respected, and empowered to contribute to business success. If you require assistance or accommodation during the interview process, please contact talent@assent.com for support.,

Okta is looking for a Sr. Marketing Data Operations Analyst to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager, Marketing Technology this new role will support the management and optimisation of Okta s marketing data across our core marketing technology stack.Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Okta s CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Clay, Clearbit).The Sr. Marketing Data Operations Analyst will contribute to a number of critical areas supporting Okta s drive towards operational excellence across its marketing technology estate. This includes driving overall database health and improving data quality, the management of integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts.The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance. Job Duties And Responsibilities : Manage and drive data cleansing initiatives and enrichment processes to improve data accuracy and completeness. Administer and maintain key data enrichment marketing technology tools, with a focus on Clay and Clearbit, ensuring optimal configuration and utilization. Partner closely with key Marketing stakeholders to create and manage new use cases and workflows within our data enrichment tools - creating business requirement docs, technical architectural flows, and monitoring/measuring business impact. Partner closely with the greater Marketing Operations team to manage data updates, maintenance, and logic within 6sense to support effective ABM strategies. Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues. Assist with manual data load fixes across various platforms (Salesforce, Marketo, etc), ensuring data integrity and resolving data discrepancies. Provide miscellaneous data operations tool support and fulfill tool provisioning requests, ensuring users have the necessary access and functionality. Drive and collaborate on the creation of a Marketing Data Ops Data Dictionary, ensuring data governance and clarity across tools and systems. Skills & Experience: Required3+ years of experience working in a data operations function or role supporting go-to-market teams RequiredExperience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object models RequiredExperience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery. RequiredStrong critical thinker and problem solver, with an eye for detail PreferredKnowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake) PreferredCandidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio). Preferred Candidates with exposure to a range of Marketing Technology applicationsFor example: Sales outreach platformsSuch as Outreach / SalesLoft. ABM platformsSuch as 6Sense / Folloze. Optimization/ Personalization platformssuch as Intellimize / Optimizely Data Enrichment ToolsSuch as Leadspace/ Clay / ZoomInfo / Clearbit This role requires in-person onboarding and travel to our Bengaluru, IN office during the first week of employment.