Team Leader- Marketing Head

Organizational Overview:

• Yanolja Cloud Solution Pvt. Ltd. (YCS), is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match.
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and contribute directly to revenue and market share growth.
• Reporting, Presentation in events, Marketing road map planning, P&L, ROI reports to be taken care of single handedly.
• The position requires strong leadership, cross-functional collaboration, advanced digital expertise, and ownership of performance outcomes.
• This job is not of a manager, In case you are one this is not for you.

Roles & Responsibilities

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives including Google Ads, Meta Ads, SEO?AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple markets, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Manage and mentor the marketing team, ensuring consistent performance, creativity, and alignment with company goals.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global hospitality tech leader.
• Work with the global marketing team of Yanolja Group to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly and yearly.

Key Competencies

• Marketing Expertise:

  Proven track record with 5-10 years of experience in digital and strategic marketing, preferably in SaaS or hospitality tech.

• Leadership & Collaboration:

  Experience leading a small marketing team and working cross-functionally with sales and product teams.

• Performance Marketing

  : Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.

• Content & Branding Skills

  : Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.

• Analytical Skills

  : Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.

• Communication:

  Excellent written and verbal communication in English; additional language fluency is a plus.

• Time Management:

  Capable of managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.

• Ownership:

  A true leader not a Manager.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum 5-10 years of experience in digital marketing or brand management.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing and SaaS industry dynamics.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Comfortable working with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, channel managers, distribution).
• Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Have previously worked & tracked the MRR, ARR, CAC, LTV, RAOS, ARPA etc.