Head of B2B SaaS Marketing

We are hiring a Head of GTM Marketing to own revenue-driven go-to-market strategy, lead a compact creative team (content writers, designer, video editor, SEO specialist), and deliver measurable demand, pipeline, and brand outcomes. This is a hands-on leadership role responsible for content-led growth, SEO, email lifecycle marketing, sales enablement, and cross-functional GTM alignment.

Roles and Responsibilities:

• Define positioning, ICPs, messaging frameworks, and multi-channel GTM plans aligned to revenue targets.
  
• Lead and grow a cross-functional team: content, design, video, and SEO; set OKRs and operating cadences.
  
• Build an editorial calendar and content programs that move prospects through the funnel: awareness consideration evaluation purchase expansion.
  
• Architect and run email lifecycle programs: acquisition, nurture, onboarding, renewals, and expansion.
  
• Drive organic growth through SEO strategy, technical fixes, and content optimization.
  
• Own funnel analytics, attribution, and experimentation; build dashboards that connect MQL SQL pipeline revenue.
  
• Produce sales enablement: battlecards, ROI calculators, decks, and objection-handling assets.
  
• Collaborate with Sales, Product, CS, and RevOps to align SLAs and improve conversion outcomes.
  

Requirements:

• 8+ years B2B SaaS marketing experience with 3+ years leading multi-disciplinary teams.
  
• Hands-on experience with email automation platforms (HubSpot, Marketo, Iterable, or similar).
  
• Proven SEO experience with content-driven organic growth outcomes.
  
• Strong analytics skills and familiarity with GA4, CRM analytics, and dashboarding tools.
  
• Experience in creating content that converts for enterprise sales cycles and enabling sales teams.
  
• Excellent written and verbal communication; strong creative judgment across design and video.
  
• Bias for experimentation, testing, and outcome-driven decision-making.
  
• Comfortable in fast-paced, startup-like environments; experience scaling Series AC companies preferred.
  

Success Metrics

• Marketing-sourced pipeline and marketing-influenced revenue.
  
• MQL SQL conversion rate and CAC payback.
  
• Organic traffic growth and organic MQLs.
  
• Email engagement (open, CTR) and nurture-to-conversion rates.
  
• On-time execution of content calendar and campaign performance.
  

Benefits

• Competitive base salary, performance bonus, and equity.
  
• Hybrid work environment and flexible hours.
  
• Opportunity to lead and build a high-impact GTM function at scale.
  

Equal Opportunity Employer

How to Apply

Location: Kolkata (Hybrid)