Digital Marketing Manager

Job Title: Digital Marketing Manager SaaS, AI & E-commerce

Brands:

• Rhysley Garments :www.rhysley.com

• Mehar :www.mehar.com

• Rhysley

  HR :www.hekixtahr.com

Location: Mohan Cooperative

Job Type: Full-time (5 Days Working) 9:00am to 6:00pm

About Us:

Key Responsibilities:

• Develop and execute a unified digital marketing strategy tailored for both SaaS (B2B tech) & E commerce (Fashion)
• Use data-driven insights and competitive research to position Rhysley HR in the HR Tech industry.

SaaS Platform Marketing:

• Build and scale digital campaigns for www.rhysleyhr.com focused on lead generation, inbound traffic, and client acquisition.
• Create product-led marketing content like whitepapers, explainer videos, emailers, etc.

Website & SEO Optimization:

• Optimize rhysley.com, mehar.com, and rhysleyhr.com for SEO, performance, and UX.
• Manage technical SEO, content strategy, and web analytics.

Performance & Paid Marketing:

• Run PPC campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
• Drive conversions for both D2C and B2B models using high-ROI funnels.

Content & Social Media:

• Lead the content calendar and storytelling for brand and product communication.
• Engage on LinkedIn, Instagram, and YouTube to grow organic visibility.

AI/ML in Marketing (Preferred):

• Use AI tools for audience targeting, email personalization, and chatbot integrations on SaaS platforms.

Analytics & Reporting:

• Track KPIs, campaign ROIs, and customer acquisition metrics across platforms.
• Present insights regularly to stakeholders to inform future campaigns.

Team Collaboration:

• Lead a small cross-functional team of SEO specialists, designers, and performance marketers.
• Coordinate with Sales & Tech teams for product-market alignment (especially Rhysley HR).

Qualifications:

• Bachelor's or Masters in Marketing, Digital Strategy, or relevant field.
• 10-15 years of experience in digital marketing with both SaaS & e-commerce experience.
• Hands-on with tools like Google Analytics, HubSpot, SEMrush, Zoho, or similar.
• Experience with SaaS lead generation funnels, webinars, B2B sales campaigns is a plus.
• Strong communication, analytical thinking, and growth mindset.