Product Marketing Specialist

Roles and Responsibilities

• Develop go-to-market strategies for new product launches, including market research, competitive analysis, and campaign planning.
  
• Collaborate with cross-functional teams to create effective sales enablement materials, such as presentations, demos, and training programs.
  
• Design and execute marketing campaigns across multiple channels (email, social media, content) to drive lead generation and conversion.
  
• Analyze campaign performance using data analytics tools like Google Analytics to optimize future initiatives.
  
• Manage relationships with key stakeholders, including sales teams, customers, and partners.
  

Desired Candidate Profile

• 1-4 years of experience in product marketing or a related field.
  
• Proven track record of developing successful go-to-market strategies for SaaS products.
  
• Strong understanding of B2B technology markets and trends.
  
• Excellent communication skills with ability to work effectively with technical audiences.