General Manager Brand Marketing

Why Join Us

• High-Impact Role: Shape and own the narrative of a fast-scaling brand redefining the logistics and delivery landscape.
• Innovative Ecosystem: Work at the intersection of technology, logistics, and customer experience to create a lasting market identity.
• Leadership Exposure: Collaborate closely with the leadership team and influence cross-functional strategies across growth, sales, and product.
• Creative Freedom: Lead a full-stack brand function where your ideas directly impact market visibility and customer trust.
• Career Growth: Be part of a culture that values ambition, ownership, and continuous learning in a high-growth environment.

Role Overview

The General Manager Brand will be the custodian of Pidges brand strategy, identity, and storytelling. This role oversees the entire brand organization, including brand strategy, content & design, PR & communications, creative campaigns, and social presence—ensuring consistency across every touchpoint while amplifying awareness and trust.

You will work closely with the leadership team, growth & performance marketing, and sales to build an iconic, enduring brand.

Key Responsibilities

Brand Strategy & Architecture

• Define and evolve brand positioning, narrative, and architecture for both supply and demand audiences.
• Lead brand research, competitor mapping, and customer insight analysis to refine strategy.

Brand Identity & Creative

• Ensure consistency in design language, tone of voice, and storytelling across all channels.
• Develop and enforce brand guidelines across teams.

Content & Communications

• Oversee strategic content: thought leadership, case studies, blogs, and sales narratives.
• Own PR, corporate communications, and reputation management.
• Guide social and owned media presence to amplify credibility and engagement.

Campaigns & Experience

• Design and execute integrated brand campaigns in partnership with performance marketing.
• Build offline and online brand experiences—events, partnerships, and activations.

Leadership & Execution

• Lead and scale the brand organization (content, design, communications, creative).
• Collaborate with cross-functional leaders to embed brand into product, sales, and culture.
• Establish and monitor KPIs for brand awareness, perception, and advocacy.

Key Skills Required

• Strategic Brand Leadership: Proven ability to build and scale a brand in high-growth environments.
• Storytelling & Communication: Ability to distill complex offerings into clear, compelling narratives.
• Creative & Campaign Leadership: Track record of executing integrated campaigns (digital, social, PR, offline).
• Cross-Functional Influence: Experience collaborating with marketing, sales, product, and leadership teams.
• Data-Driven Mindset: Comfortable using brand metrics, perception studies, and engagement analytics.
• People Leadership: Experience building, leading, and mentoring multi-disciplinary brand teams.

Nice-to-Have Skills

• Experience in B2B SaaS, e-commerce, or logistics/marketplace ecosystems.
• Exposure to both supply- and demand-side audiences.
• Strong PR/media network and crisis communication management.
• Experience collaborating with performance marketing (balancing brand & growth).
• Exposure to international brand building and cross-market positioning.

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