Role and Responsibilities* Lead the SEO efforts for the Tamil website. Take ownership of end-to-end SEO activities, including technical SEO, keyword research, competitor monitoring, content updating, reporting an optimizing.* Work with cross-functional teams across tech, product, editorial, and social to drive up the organic traffic numbers and brand visibility.* Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with Content, Product and Tech.* Work with the content team in educating them on the importance of SEO and how to develop content to get more organic traffic.* Work with content leads to co-create content calendars, plans, and strategies while ensuring the same is executed.* Create and overlook google analytics dashboards, reports, and key reporting tools, highlighting key areas of important tracking of traffic on and from the website.* Conduct competitor research & analysis, identify gaps, and get it implemented in real-time.* Implementing best SEO practices and the latest Google algorithm updates, reviewing written content for SEO scores, and suggesting inputs based on tool-generated data.The Background and Experience:* Must have 2 to 4 years of experience in SEO* Must have a Qualification in Bachelors degree from a reputed institution.* Must have a proven record of accomplishment for growth in Data/Product SEO traffic.* Must have a background in News Media.* Must have a understanding of Tamil language reading, writing and speaking.* Must be proficient in Search Engine Optimization reporting and analytical tools and web analytics tools such as GoogleAnalytics, Search Console, ScreamingFrog, SEMRush, Ahrefs.com, Comscore (would be an added advantage).* You must be self-motivated and keep an eye on the latest developments in the area of your work.Language Known Tamil (Must) & Malayalam (Added benefit)