General Manager Brand Marketing

Role Overview: Our client, a pioneering force in India's real estate landscape since 1973, is seeking a General Manager - Brand Marketing to lead strategic brand initiatives and elevate their storytelling through 360 campaigns. As a part of their amazing marketing team, you will have the opportunity to shape the brand narrative of a legacy-driven, future-focused organization. Key Responsibilities: - Define brand architecture, voice, and positioning for a multi-project portfolio - Turn market insights into strategies that boost brand equity - Spearhead end-to-end campaigns, partnering with agencies and internal teams to deliver award-worthy work - Own digital strategy (paid media, SEO, social) to amplify reach and engagement - Manage media planning and budgets with a sharp focus on ROI - Cultivate a culture of innovation within your team and align marketing goals with organizational vision Qualification Required: - 14-16 years in marketing, with 4-6 years leading teams - Proven success in brand strategy, campaign execution, and digital marketing - Experience in the real estate/lifestyle industry - A data-driven storyteller who thrives in fast-paced environments Additional Details: With over 50 years of trusted leadership in Bengaluru's real estate market, our client has been recognized for their excellence on a national and global level. They are a Great Place to Work Certified organization with culture-first policies that empower growth. Joining their team will provide you with leadership opportunities in a high-growth brand, competitive compensation, performance bonuses, and the chance to shape the future of urban living. If you are a visionary marketer looking to leave a lasting legacy, this is the opportunity for you. (Note: The application deadline is 14/06/2025, and the expected start date is 30/07/2025.),