Product Marketing Specialist

About Vantage Circle

• Write persuasive, benefit-driven copy for product launches, website content, emails, social media, ads clearly conveying Vantage Circle's value proposition.
• Create sales-enablement materials: brochures, case studies, one-pagers, competitive battle cards tailored for HR decision-makers.
• Draft thought-leadership blog posts, articles, and press releases centered around employee engagement, recognition, and wellness trends.
  

• Develop polished presentations (PowerPoint / Keynote / Google Slides) for internal stakeholders, sales teams, and clients.
• Simplify and articulate complex product features (such as recognition & rewards workflows, wellness/feedback tools) into compelling, benefit-oriented narratives.
  

• Assist in planning and executing product-centric events (webinars, podcasts, HR conferences), including content, marketing materials, and communications.
• Manage logistics, pre-event promotions, and post-event follow-ups to maximize reach and impact.
  

• Contribute to product positioning, messaging, and GTM strategy for new features and enhancements.
• Conduct market and competitive research to understand buyer personas, customer needs, and HR industry trends.
• Collaborate with Product, Sales, Content, and Customer Success teams to ensure a unified product story and launch readiness.
  

• 2-3 years of experience in Marketing, Product Marketing, or Communications (preferably SaaS / HR Tech / B2B).
• Strong writing, editing, and verbal communication skills with a portfolio demonstrating clarity, tone control, and ability to translate technical or functional product details into compelling benefits.
• Proficiency in presentation tools (PowerPoint, Keynote, Google Slides).
• Ability to understand technical product features and translate them into clear, audience-appropriate messaging.
• MBA in Marketing
  

• Familiarity with marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce).
• Experience coordinating corporate or product-focused events.
• Understanding of SaaS, employee engagement, or HR-tech landscapes with the ability to link content to real organizational challenges.