Product Marketing Manager

Who We Are & Why Join Us

Avathon

Cutting-Edge AI Innovation

High-Growth Environment

Meaningful Impact

Learn more at:Avathon

Product Marketing Manager

Location: Bangalore (Onsite)

Experience: 7+ years

Preferred Industry Experience: Enterprise Software, Industrial Technology, Artificial Intelligence (AI), Manufacturing, Energy (Conventional & Renewable), Aerospace & Defense, Supply Chain, Transportation, or Operational Technology (OT)

About the Role

Avathon is seeking a hands-on Product Marketing Manager to help shape how our AI platform delivers value across industrial sectors. This role requires a balance of strategic thinking and tactical execution—ideal for a self-starter who can translate complex technology into compelling customer value.

You'll work across product, sales, demand generation, and executive teams to define positioning, drive go-to-market plans, and influence pipeline and revenue growth. If you thrive in fast-paced, cross-functional environments and enjoy seeing your ideas drive real-world impact—this is the opportunity for you.

What You’ll Do

• Own and evolve positioning and messaging for Avathon’s Industrial AI platform and vertical applications (e.g., safety intelligence, predictive maintenance, energy optimization).
• Develop customer personas and buyer journeys across technical, operational, and executive decision-makers.
• Craft narratives that connect AI capabilities to business outcomes—especially around operational efficiency, safety, compliance, and innovation.
• Drive go-to-market (GTM) strategy for product launches, major feature releases, and industry-specific campaigns in collaboration with product management and demand generation.
• Build and deliver sales enablement content such as battle cards, one-pagers, pitch decks, ROI calculators, and product demos.
• Lead voice of the customer (VoC) efforts including interviews, win/loss analysis, and case study development to guide strategy and roadmap.
• Conduct market and competitive research to inform positioning and maintain category leadership.
• Develop product marketing content for web, analyst briefings, thought leadership, and field marketing programs.
• Manage product launch playbooks from pre-launch preparation to post-launch analysis.

What You Bring

• 7+ years of product marketing experience in B2B enterprise software, preferably with AI, machine learning, or data platform products.
• Preferably an understanding of the AI/ML ecosystem and ability to translate technical innovation into market value.
• Demonstrated success owning product messaging, positioning, competitive intelligence, and GTM execution in fast-paced environments.
• Familiarity with both product-led growth (PLG) and enterprise sales models.
• Experience working cross-functionally with sales, product, and customer success to align messaging and drive adoption.
• Strong storytelling and writing skills with a portfolio of marketing assets or solution content.
• Preferably a background supporting solutions in regulated or mission-critical industries such as energy, aerospace, defense, or manufacturing is highly preferred.
• Proficiency with Salesforce, HubSpot, Powerpoint, Confluence, Figma, or related platforms is a plus.

Why Join Us

At Avathon, you’ll be at the forefront of industrial transformation—helping some of the world’s most essential industries unlock value from their data. We move with urgency, clarity, and purpose—and we’re looking for bold, hands-on marketers who thrive on results.