Director of Marketing - India

Job Description

Who We Are & Why Join Us Avathon is revolutionizing industrial AI with a powerful platform that enables businesses to harness the full potential of their operational data. Our technology seamlessly integrates and contextualizes siloed datasets, providing a 360-degree operational view that enhances decision-making and efficiency. With advanced capabilities like digital twins, natural language processing, normal behavior modeling, and machine vision, we create real-time virtual replicas of physical assets, enabling predictive maintenance, performance simulation, and operational optimization. Our AI-driven models empower companies with scalable solutions for anomaly detection, performance forecasting, and asset lifetime extension—all tailored to the complexities of industrial environments. Cutting-Edge AI Innovation – Join a team at the forefront of AI, developing groundbreaking solutions that shape the future. High-Growth Environment – Thrive in a fast-scaling startup where agility, collaboration, and rapid professional growth are the norm. Meaningful Impact – Work on AI-driven projects that drive real change across industries and improve lives. Learn more at: Avathon Job Title: Marketing Director, India Location: Bangalore (onsite) Experience: Minimum 10 years Industry Background Preferred: Enterprise Technology, Manufacturing, Energy (conventional and renewable), Aerospace & Defense, Supply Chain, Transportation, AI, Operational Technology About The Role We are seeking a seasoned Marketing Director to help drive regional corporate awareness, reputation, growth, executive engagement, talent branding and other marketing initiatives. Initially the role will be focused on the India market, but expected to grow to add other APAC and Middle East regions over time, as well as supporting global initiatives. The ideal candidate will be highly organized, detail-oriented and experienced in B2B marketing with a strong focus on building brand awareness, marketing strategy, messaging, executive engagement and sales force enablement. Key Responsibilities Build and execute regional marketing plans to support company awareness, reputation and growth. Drive corporate reputation and awareness, building customer references, thought leadership, brand narratives, content, events, sales enablement and strategic relationships in the region. Manage local PR agency to drive strategy, execution and measurable results. Manage and mentor the local marketing team including recent graduates, ensuring smooth execution of global marketing strategies and alignment with business objectives. Collaborate closely with cross-functional global teams, including marketing, product, sales, channel and regional stakeholders, to adapt and localize global marketing initiatives. Drive regional event strategy and execution, including logistics, content coordination and promotional strategies for virtual and in-person events. Act as a culture champion, contributing leadership, strategy, content and logistical support to internal communications and employee engagement programs. Build the Avathon employer brand, creating visibility with tier 1 universities and other relevant talent pools. Ensure brand consistency across all marketing touchpoints while tailoring messaging to fit regional and global needs. Analyze marketing performance using data-driven insights to refine strategies and improve effectiveness. Provide regular tracking and performance reporting. Stay updated with industry trends, emerging marketing technologies, and best practices in B2B marketing to enhance global execution. This position is in-office 4-5 days a week. Qualifications & Experience Minimum 10-15 years of B2B corporate marketing experience in enterprise technology, with a focus on awareness, reputation and executive relationships. Proven track record managing a public relations agency, social media presence, internal and external events and customer references. Bonus points for experience managing industry analyst relations. Prior experience in company target sectors (see above) highly preferred. Experience in B2B demand generation, campaign execution and digital marketing are also highly regarded. Understanding of marketing automation, CRM systems (HubSpot, Salesforce) and digital analytics tools preferred. Experience with talent branding preferred. Proven ability to manage marketers and sales enablement programs, collaborate across time zones and work in a fast-paced global environment. Excellent written and spoken English communication skills, with the ability to develop compelling content and messaging for different audiences while maintaining company brand and style standards. Analytical skills with the ability to interpret data, track performance and optimize marketing programs for better outcomes. Strong project management skills, ability to prioritize tasks and manage multiple initiatives simultaneously. Previous experience in leading marketing in other APAC and Middle East markets highly preferred. Why Join Us? Lead a dynamic local team while working on high-impact global and regional marketing initiatives. Expand your expertise driving corporate awareness and demand generation in a culture that encourages innovation and experimentation. Accelerate your career with a clear growth path in a fast-paced, collaborative work environment in a rapidly-growing company building cutting-edge solutions in industrial AI, backed by world-class leadership and investment. Enjoy competitive salary with stock options and bonus opportunities. Avathon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you. Show more Show less