Position Overview: We are looking for an experienced Product Marketing Manager with a strong execution background in digital and performance marketing. This role is crucial in driving customer acquisition, engagement, and retention through data-driven and ROI-focused strategies. The ideal candidate will have hands-on experience in running performance marketing campaigns, optimizing digital funnels, and translating user insights into impactful marketing initiatives. Tools like Moengage, Appsflyer, GA, Tableau should be second nature to the candidate. Key Responsibilities: 1. Digital & Performance Marketing Execution: Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms. Drive customer acquisition via CPC, CPM, CPA, and ROAS-based campaigns. Continuously analyze campaign performance and implement A/B testing to improve CTR, conversion rates, and CAC. 2. Product Positioning & Growth: Develop product messaging and positioning aligned with FITPASS’s value proposition. Optimize marketing funnels to improve activation, engagement, and retention. Conduct competitor analysis to identify gaps and opportunities for product differentiation. 3. Data-Driven Performance Optimization: Use Google Analytics, Meta Business Manager, and attribution tools to track and measure campaign performance. Implement SEO strategies and content optimization to drive organic traffic. Leverage retargeting and remarketing strategies to boost LTV and reduce churn. 4. Cross-Functional Collaboration: Work closely with the growth, product, and design teams to align marketing efforts with user experience and product updates. Collaborate with content and creative teams to develop compelling ad copies, landing pages, and creatives. 5. CRM & Retention Strategies: Design and implement email, push notification, and in-app marketing campaigns to enhance user engagement. Analyze user behavior to create personalized customer journeys and automated workflows. Qualifications & Experience: 3-6 years of experience in product marketing, digital marketing, or growth marketing in a B2C or D2C tech company. Hands-on experience in Google Ads, Meta Ads, and performance marketing tools. Strong analytical skills and proficiency in Moengage, Appsflyer, Tableau, Google Analytics, Looker Studio, or similar tools. Proven track record of executing high-ROI digital campaigns with clear CAC, ROAS, Cash conversion cycle and LTV insights. Experience in growth hacking, conversion optimization, and A/B testing. Strong understanding and execution ability of SEO, ASO, and content marketing. Prior experience in the fitness, health-tech, or consumer tech industry is a plus. What We Offer: A fast-paced, high-growth environment with a strong entrepreneurial culture. Autonomy and ownership of marketing strategies with a direct impact on the company’s success. Competitive salary and performance-based incentives. Access to FITPASS membership and fitness perks. If you’re passionate about data-driven marketing, growth strategies, and making an impact in the fitness industry, we’d love to hear from you! Show more Show less

Product Marketing Manager Location: Delhi H.O. | Type : Full-time About FITPASS FITPASS is India’s largest fitness & wellness membership program—serving millions of Fitsters —giving them access to 8,100+ gyms, AI-led fitness coaching, personal nutrition guidance, mental wellness, diagnostics, doctor consults and more. Commanding 52% market share, consistent PAT positivitiy and scaling fast, FITPASS is inverting industry dynamics. And it still feels like Day Zero. Backed by real cusotmer love and immense distirbtuon muscle, in 2025, FITPASS is launching new D2C brands across smart home fitness gear, clean label functional foods, and athletic apparel The Role This is a high-performance execution role . You will run ads, test fast, optimize faster, and drive qualified leads through tightly-managed funnels. You’ll improve not just volume, but lead quality, intent scoring, and cash conversion cycles . We’re looking for someone who treats every click as a cost—and every conversion as a business outcome. What You’ll Do • Own and execute digital campaigns (Google, Meta, YouTube, etc.) • Optimize campaigns across platforms. Metrics like CPC, CPM, CPA, CCC, ROAS, Retention, Conversion will be on your fingertips. • A/B test creative, copy, and funnels with speed and purpose • Build, monitor, and refine lead scoring models to prioritize high-intent users • Improve lead-to-conversion ratio and shorten the cash conversion cycle • Analyze campaign data in real time; scale what works, drop what doesn’t • Shape messaging and positioning to align with audience behavior • Collaborate with growth, product, and content teams for aligned execution • Run lifecycle campaigns via Braze (email, push, in-app journeys) You Must Know (Really well!) • Google Ads, Meta Ads Manager • Appsflyer, Google Analytics, MoEngage, Tableau/Looker Studio • Funnel optimization and multi-touch attribution • SQL (write your own queries) Who You Are • 3–6 years of hands-on performance/product/growth marketing (D2C/B2C) • Proven track record with lead quality improvement and scoring frameworks • Comfortable owning CAC, ROAS, LTV, and cash cycle metrics • Top-tier engineering + MBA background (IIT/NIT/BITS + IIM/ISB/FMS/XLRI or similar) • Bonus if you’ve worked in fitness, health-tech, or consumer tech What We Offer • Full ownership in a profitable, high-growth ecosystem • A chance to also lead growth for category-defining launches • Competitive salary + performance incentives • FITPASS membership and exclusive wellness perks This is not a brand role. This is not strategy on slides. This is high-leverage, high-speed execution. Show more Show less

We are looking for a motivated and results-driven Telesales Associate to join our sales team. In this role, you will be responsible for reaching out to potential customers over the phone, introducing our products or services, explaining the value proposition, and converting leads into sales. The ideal candidate should have excellent communication skills, a persuasive attitude, and a customer-focused approach. Key Responsibilities: Make outbound calls to prospective customers based on assigned leads or database. Present product/service information clearly and effectively to generate interest. Understand customer needs and offer appropriate solutions. Handle inbound queries and follow up on leads to ensure conversion. Achieve daily/weekly/monthly sales targets and call quality metrics. Maintain detailed records of customer interactions and update CRM systems regularly. Build and maintain positive relationships with customers for repeat business. Provide feedback to the team regarding customer responses and market trends. Required Skills & Qualifications: Graduate in any discipline. 0–2 years of experience in telesales, telecalling, customer service, or a similar role. Excellent communication skills in [English and/or regional languages as applicable]. Ability to persuade and influence customers effectively. Basic computer knowledge and familiarity with CRM systems is a plus. Self-motivated, target-oriented, and able to work under pressure. Good listening and interpersonal skills. Job Type: Full-time Pay: ₹22,000.00 - ₹30,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): 1. What is your current CTC? 2. What is your Notice Period? Work Location: In person

We are looking for a motivated and results-driven Telesales Associate to join our sales team. In this role, you will be responsible for reaching out to potential customers over the phone, introducing our products or services, explaining the value proposition, and converting leads into sales. The ideal candidate should have excellent communication skills, a persuasive attitude, and a customer-focused approach. Key Responsibilities: Make outbound calls to prospective customers based on assigned leads or database. Present product/service information clearly and effectively to generate interest. Understand customer needs and offer appropriate solutions. Handle inbound queries and follow up on leads to ensure conversion. Achieve daily/weekly/monthly sales targets and call quality metrics. Maintain detailed records of customer interactions and update CRM systems regularly. Build and maintain positive relationships with customers for repeat business. Provide feedback to the team regarding customer responses and market trends. Required Skills & Qualifications: Graduate in any discipline. 0–2 years of experience in telesales, telecalling, customer service, or a similar role. Excellent communication skills in [English and/or regional languages as applicable]. Ability to persuade and influence customers effectively. Basic computer knowledge and familiarity with CRM systems is a plus. Self-motivated, target-oriented, and able to work under pressure. Good listening and interpersonal skills. Job Type: Full-time Pay: ₹22,000.00 - ₹30,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): 1. What is your current CTC? 2. What is your Notice Period? Work Location: In person

About FITPASS FITPASS is India’s largest fitness & wellness membership program—serving millions of Fitsters —giving them access to 8,100+ gyms, AI-led fitness coaching, personal nutrition guidance, mental wellness, diagnostics, doctor consults and more. Commanding 52% market share, consistent PAT positivity and scaling fast, FITPASS is inverting industry dynamics. And it still feels like Day Zero. Backed by real customer love and immense distribution muscle, in 2025, FITPASS is launching new D2C brands across smart home fitness gear, clean label functional foods, and athletic apparel The Role This is a high-performance execution rol e. You will run ads, test fast, optimize faster, and drive qualified leads through tightly-managed funnels. You’ll improve not just volume, but lead quality, intent scoring, and cash conversion cycles. We’re looking for someone who treats every click as a cost—and every conversion as a business outcome. What You’ll Do • Own and execute digital campaigns ( Google, Meta, YouTube, etc. ) • Optimize campaigns across platforms. Metrics like CPC, CPM, CPA, CCC, ROAS, Lead Scoring, Conversion will be on your fingertips. • A/B test creative, copy, and funnels with speed and purpose • Build, monitor, and refine lead scoring models to prioritize high-intent users • Improve lead-to-conversion ratio and shorten the cash conversion cycle • Analyze campaign data in real time; scale what works, drop what doesn’t • Shape messaging and positioning to align with audience behavior • Collaborate with growth, product, and content teams for aligned execution You Must Know (Really well!) • Google Ads, Meta Ads Manager • Canva, Midjourney to make your own creatives and run A/B tests • Appsflyer, Google Analytics, MoEngage, Tableau/Looker Studio • Funnel optimization and multi-touch attribution • SQL (write your own queries) Who You Are • 3–6 years of hands-on performance /growth marketing (D2C/B2C) • Proven track record with lead quality improvement and scoring frameworks • Comfortable owning CAC, ROAS, LTV, and cash cycle metrics • Top-tier engineering + MBA background (IIT/NIT/BITS + IIM/ISB/FMS/XLRI or similar) • Bonus if you’ve worked in fitness, health-tech, or consumer tech What We Offer • Full ownership in a profitable, high-growth ecosystem • A chance to also lead growth for category-defining launches • Competitive salary + performance incentives This is not a brand role. This is not strategy on slides. This is high-leverage, high-speed execution.

Position Overview: We are looking for an experienced Product Marketing Manager with a strong execution background in digital and performance marketing. This role is crucial in driving customer acquisition, engagement, and retention through data-driven and ROI-focused strategies. The ideal candidate will have hands-on experience in running performance marketing campaigns, optimizing digital funnels, and translating user insights into impactful marketing initiatives. Tools like Moengage, Appsflyer, GA, Tableau should be second nature to the candidate. Key Responsibilities: 1. Digital & Performance Marketing Execution: • Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms. • Drive customer acquisition via CPC, CPM, CPA, and ROAS-based campaigns. • Continuously analyze campaign performance and implement A/B testing to improve CTR, conversion rates, and CAC. 2. Product Positioning & Growth: • Develop product messaging and positioning aligned with FITPASS’s value proposition. • Optimize marketing funnels to improve activation, engagement, and retention. • Conduct competitor analysis to identify gaps and opportunities for product differentiation. 3. Data-Driven Performance Optimization: • Use Google Analytics, Meta Business Manager, and attribution tools to track and measure campaign performance. • Implement SEO strategies and content optimization to drive organic traffic. • Leverage retargeting and remarketing strategies to boost LTV and reduce churn. 4. Cross-Functional Collaboration: • Work closely with the growth, product, and design teams to align marketing efforts with user experience and product updates. • Collaborate with content and creative teams to develop compelling ad copies, landing pages, and creatives. 5. CRM & Retention Strategies: • Design and implement email, push notification, and in-app marketing campaigns to enhance user engagement. • Analyze user behavior to create personalized customer journeys and automated workflows. Qualifications & Experience: • 3-6 years of experience in product marketing, digital marketing, or growth marketing in a B2C or D2C tech company. • Hands-on experience in Google Ads, Meta Ads, and performance marketing tools. • Strong analytical skills and proficiency in Moengage, Appsflyer, Tableau, Google Analytics, Looker Studio, or similar tools. • Proven track record of executing high-ROI digital campaigns with clear CAC, ROAS, Cash conversion cycle and LTV insights. • Experience in growth hacking, conversion optimization, and A/B testing. • Strong understanding and execution ability of SEO, ASO, and content marketing. • Prior experience in the fitness, health-tech, or consumer tech industry is a plus. What We Offer: • A fast-paced, high-growth environment with a strong entrepreneurial culture. • Autonomy and ownership of marketing strategies with a direct impact on the company’s success. • Competitive salary and performance-based incentives. • Access to FITPASS membership and fitness perks. If you’re passionate about data-driven marketing, growth strategies, and making an impact in the fitness industry, we’d love to hear from you!