Position Overview: We are looking for an experienced Product Marketing Manager with a strong execution background in digital and performance marketing. This role is crucial in driving customer acquisition, engagement, and retention through data-driven and ROI-focused strategies. The ideal candidate will have hands-on experience in running performance marketing campaigns, optimizing digital funnels, and translating user insights into impactful marketing initiatives. Tools like Moengage, Appsflyer, GA, Tableau should be second nature to the candidate. Key Responsibilities: 1. Digital & Performance Marketing Execution: Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms. Drive customer acquisition via CPC, CPM, CPA, and ROAS-based campaigns. Continuously analyze campaign performance and implement A/B testing to improve CTR, conversion rates, and CAC. 2. Product Positioning & Growth: Develop product messaging and positioning aligned with FITPASS’s value proposition. Optimize marketing funnels to improve activation, engagement, and retention. Conduct competitor analysis to identify gaps and opportunities for product differentiation. 3. Data-Driven Performance Optimization: Use Google Analytics, Meta Business Manager, and attribution tools to track and measure campaign performance. Implement SEO strategies and content optimization to drive organic traffic. Leverage retargeting and remarketing strategies to boost LTV and reduce churn. 4. Cross-Functional Collaboration: Work closely with the growth, product, and design teams to align marketing efforts with user experience and product updates. Collaborate with content and creative teams to develop compelling ad copies, landing pages, and creatives. 5. CRM & Retention Strategies: Design and implement email, push notification, and in-app marketing campaigns to enhance user engagement. Analyze user behavior to create personalized customer journeys and automated workflows. Qualifications & Experience: 3-6 years of experience in product marketing, digital marketing, or growth marketing in a B2C or D2C tech company. Hands-on experience in Google Ads, Meta Ads, and performance marketing tools. Strong analytical skills and proficiency in Moengage, Appsflyer, Tableau, Google Analytics, Looker Studio, or similar tools. Proven track record of executing high-ROI digital campaigns with clear CAC, ROAS, Cash conversion cycle and LTV insights. Experience in growth hacking, conversion optimization, and A/B testing. Strong understanding and execution ability of SEO, ASO, and content marketing. Prior experience in the fitness, health-tech, or consumer tech industry is a plus. What We Offer: A fast-paced, high-growth environment with a strong entrepreneurial culture. Autonomy and ownership of marketing strategies with a direct impact on the company’s success. Competitive salary and performance-based incentives. Access to FITPASS membership and fitness perks. If you’re passionate about data-driven marketing, growth strategies, and making an impact in the fitness industry, we’d love to hear from you! Show more Show less
Product Marketing Manager Location: Delhi H.O. | Type : Full-time About FITPASS FITPASS is India’s largest fitness & wellness membership program—serving millions of Fitsters —giving them access to 8,100+ gyms, AI-led fitness coaching, personal nutrition guidance, mental wellness, diagnostics, doctor consults and more. Commanding 52% market share, consistent PAT positivitiy and scaling fast, FITPASS is inverting industry dynamics. And it still feels like Day Zero. Backed by real cusotmer love and immense distirbtuon muscle, in 2025, FITPASS is launching new D2C brands across smart home fitness gear, clean label functional foods, and athletic apparel The Role This is a high-performance execution role . You will run ads, test fast, optimize faster, and drive qualified leads through tightly-managed funnels. You’ll improve not just volume, but lead quality, intent scoring, and cash conversion cycles . We’re looking for someone who treats every click as a cost—and every conversion as a business outcome. What You’ll Do • Own and execute digital campaigns (Google, Meta, YouTube, etc.) • Optimize campaigns across platforms. Metrics like CPC, CPM, CPA, CCC, ROAS, Retention, Conversion will be on your fingertips. • A/B test creative, copy, and funnels with speed and purpose • Build, monitor, and refine lead scoring models to prioritize high-intent users • Improve lead-to-conversion ratio and shorten the cash conversion cycle • Analyze campaign data in real time; scale what works, drop what doesn’t • Shape messaging and positioning to align with audience behavior • Collaborate with growth, product, and content teams for aligned execution • Run lifecycle campaigns via Braze (email, push, in-app journeys) You Must Know (Really well!) • Google Ads, Meta Ads Manager • Appsflyer, Google Analytics, MoEngage, Tableau/Looker Studio • Funnel optimization and multi-touch attribution • SQL (write your own queries) Who You Are • 3–6 years of hands-on performance/product/growth marketing (D2C/B2C) • Proven track record with lead quality improvement and scoring frameworks • Comfortable owning CAC, ROAS, LTV, and cash cycle metrics • Top-tier engineering + MBA background (IIT/NIT/BITS + IIM/ISB/FMS/XLRI or similar) • Bonus if you’ve worked in fitness, health-tech, or consumer tech What We Offer • Full ownership in a profitable, high-growth ecosystem • A chance to also lead growth for category-defining launches • Competitive salary + performance incentives • FITPASS membership and exclusive wellness perks This is not a brand role. This is not strategy on slides. This is high-leverage, high-speed execution. Show more Show less
We are looking for a motivated and results-driven Telesales Associate to join our sales team. In this role, you will be responsible for reaching out to potential customers over the phone, introducing our products or services, explaining the value proposition, and converting leads into sales. The ideal candidate should have excellent communication skills, a persuasive attitude, and a customer-focused approach. Key Responsibilities: Make outbound calls to prospective customers based on assigned leads or database. Present product/service information clearly and effectively to generate interest. Understand customer needs and offer appropriate solutions. Handle inbound queries and follow up on leads to ensure conversion. Achieve daily/weekly/monthly sales targets and call quality metrics. Maintain detailed records of customer interactions and update CRM systems regularly. Build and maintain positive relationships with customers for repeat business. Provide feedback to the team regarding customer responses and market trends. Required Skills & Qualifications: Graduate in any discipline. 0–2 years of experience in telesales, telecalling, customer service, or a similar role. Excellent communication skills in [English and/or regional languages as applicable]. Ability to persuade and influence customers effectively. Basic computer knowledge and familiarity with CRM systems is a plus. Self-motivated, target-oriented, and able to work under pressure. Good listening and interpersonal skills. Job Type: Full-time Pay: ₹22,000.00 - ₹30,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): 1. What is your current CTC? 2. What is your Notice Period? Work Location: In person
We are looking for a motivated and results-driven Telesales Associate to join our sales team. In this role, you will be responsible for reaching out to potential customers over the phone, introducing our products or services, explaining the value proposition, and converting leads into sales. The ideal candidate should have excellent communication skills, a persuasive attitude, and a customer-focused approach. Key Responsibilities: Make outbound calls to prospective customers based on assigned leads or database. Present product/service information clearly and effectively to generate interest. Understand customer needs and offer appropriate solutions. Handle inbound queries and follow up on leads to ensure conversion. Achieve daily/weekly/monthly sales targets and call quality metrics. Maintain detailed records of customer interactions and update CRM systems regularly. Build and maintain positive relationships with customers for repeat business. Provide feedback to the team regarding customer responses and market trends. Required Skills & Qualifications: Graduate in any discipline. 0–2 years of experience in telesales, telecalling, customer service, or a similar role. Excellent communication skills in [English and/or regional languages as applicable]. Ability to persuade and influence customers effectively. Basic computer knowledge and familiarity with CRM systems is a plus. Self-motivated, target-oriented, and able to work under pressure. Good listening and interpersonal skills. Job Type: Full-time Pay: ₹22,000.00 - ₹30,000.00 per month Benefits: Health insurance Schedule: Day shift Supplemental Pay: Performance bonus Application Question(s): 1. What is your current CTC? 2. What is your Notice Period? Work Location: In person
About FITPASS FITPASS is India’s largest fitness & wellness membership program—serving millions of Fitsters —giving them access to 8,100+ gyms, AI-led fitness coaching, personal nutrition guidance, mental wellness, diagnostics, doctor consults and more. Commanding 52% market share, consistent PAT positivity and scaling fast, FITPASS is inverting industry dynamics. And it still feels like Day Zero. Backed by real customer love and immense distribution muscle, in 2025, FITPASS is launching new D2C brands across smart home fitness gear, clean label functional foods, and athletic apparel The Role This is a high-performance execution rol e. You will run ads, test fast, optimize faster, and drive qualified leads through tightly-managed funnels. You’ll improve not just volume, but lead quality, intent scoring, and cash conversion cycles. We’re looking for someone who treats every click as a cost—and every conversion as a business outcome. What You’ll Do • Own and execute digital campaigns ( Google, Meta, YouTube, etc. ) • Optimize campaigns across platforms. Metrics like CPC, CPM, CPA, CCC, ROAS, Lead Scoring, Conversion will be on your fingertips. • A/B test creative, copy, and funnels with speed and purpose • Build, monitor, and refine lead scoring models to prioritize high-intent users • Improve lead-to-conversion ratio and shorten the cash conversion cycle • Analyze campaign data in real time; scale what works, drop what doesn’t • Shape messaging and positioning to align with audience behavior • Collaborate with growth, product, and content teams for aligned execution You Must Know (Really well!) • Google Ads, Meta Ads Manager • Canva, Midjourney to make your own creatives and run A/B tests • Appsflyer, Google Analytics, MoEngage, Tableau/Looker Studio • Funnel optimization and multi-touch attribution • SQL (write your own queries) Who You Are • 3–6 years of hands-on performance /growth marketing (D2C/B2C) • Proven track record with lead quality improvement and scoring frameworks • Comfortable owning CAC, ROAS, LTV, and cash cycle metrics • Top-tier engineering + MBA background (IIT/NIT/BITS + IIM/ISB/FMS/XLRI or similar) • Bonus if you’ve worked in fitness, health-tech, or consumer tech What We Offer • Full ownership in a profitable, high-growth ecosystem • A chance to also lead growth for category-defining launches • Competitive salary + performance incentives This is not a brand role. This is not strategy on slides. This is high-leverage, high-speed execution.
Position Overview: We are looking for an experienced Product Marketing Manager with a strong execution background in digital and performance marketing. This role is crucial in driving customer acquisition, engagement, and retention through data-driven and ROI-focused strategies. The ideal candidate will have hands-on experience in running performance marketing campaigns, optimizing digital funnels, and translating user insights into impactful marketing initiatives. Tools like Moengage, Appsflyer, GA, Tableau should be second nature to the candidate. Key Responsibilities: 1. Digital & Performance Marketing Execution: • Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms. • Drive customer acquisition via CPC, CPM, CPA, and ROAS-based campaigns. • Continuously analyze campaign performance and implement A/B testing to improve CTR, conversion rates, and CAC. 2. Product Positioning & Growth: • Develop product messaging and positioning aligned with FITPASS’s value proposition. • Optimize marketing funnels to improve activation, engagement, and retention. • Conduct competitor analysis to identify gaps and opportunities for product differentiation. 3. Data-Driven Performance Optimization: • Use Google Analytics, Meta Business Manager, and attribution tools to track and measure campaign performance. • Implement SEO strategies and content optimization to drive organic traffic. • Leverage retargeting and remarketing strategies to boost LTV and reduce churn. 4. Cross-Functional Collaboration: • Work closely with the growth, product, and design teams to align marketing efforts with user experience and product updates. • Collaborate with content and creative teams to develop compelling ad copies, landing pages, and creatives. 5. CRM & Retention Strategies: • Design and implement email, push notification, and in-app marketing campaigns to enhance user engagement. • Analyze user behavior to create personalized customer journeys and automated workflows. Qualifications & Experience: • 3-6 years of experience in product marketing, digital marketing, or growth marketing in a B2C or D2C tech company. • Hands-on experience in Google Ads, Meta Ads, and performance marketing tools. • Strong analytical skills and proficiency in Moengage, Appsflyer, Tableau, Google Analytics, Looker Studio, or similar tools. • Proven track record of executing high-ROI digital campaigns with clear CAC, ROAS, Cash conversion cycle and LTV insights. • Experience in growth hacking, conversion optimization, and A/B testing. • Strong understanding and execution ability of SEO, ASO, and content marketing. • Prior experience in the fitness, health-tech, or consumer tech industry is a plus. What We Offer: • A fast-paced, high-growth environment with a strong entrepreneurial culture. • Autonomy and ownership of marketing strategies with a direct impact on the company’s success. • Competitive salary and performance-based incentives. • Access to FITPASS membership and fitness perks. If you’re passionate about data-driven marketing, growth strategies, and making an impact in the fitness industry, we’d love to hear from you!
🚀 𝗪𝗲’𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗮𝘁 FITPASS | 𝗗𝗲𝗹𝗵𝗶 𝗡𝗖𝗥 FITPASS is looking for an experienced Growth Marketing Manager to lead our user acquisition, activation, and retention strategies across platforms. ✨ 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗗𝗼: 1. Strategize and execute high-impact performance marketing campaigns 2. Optimize CAC efficiency and ensure strong ROI from digital channels 3. Manage campaigns across Facebook Ads, Google Ads, and Universal App Campaigns (UAC) 4. Drive in-depth analysis of user funnels and lead data-driven growth initiatives 5. Oversee AppsFlyer tracking, Apple Search Ads, and audience segmentation 6. Collaborate closely with design, tech, and product teams for seamless execution 🛠 𝗪𝗵𝗮𝘁 𝗪𝗲’𝗿𝗲 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗙𝗼𝗿: 1. 8–10 years of growth/performance marketing experience 2. Strong hands-on expertise in Google Ads, Facebook Ads, AppsFlyer, segment and other analytics tools 3. Proven experience with Apple Search Ads and user segmentation strategies 4. Excellent data analysis and problem-solving skills 5. Background in health, fitness, or consumer apps is a strong plus ⚠️ 𝗡𝗼𝘁𝗲: 𝗣𝗹𝗲𝗮𝘀𝗲 𝗱𝗼 𝗻𝗼𝘁 𝗮𝗽𝗽𝗹𝘆 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝗺𝗲𝗲𝘁 𝘁𝗵𝗲𝘀𝗲 𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮. 📧 𝗧𝗼 𝗔𝗽𝗽𝗹𝘆: 𝗦𝗲𝗻𝗱 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝘂𝗺𝗲 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿𝘀@𝗳𝗶𝘁𝗽𝗮𝘀𝘀.𝗰𝗼.𝗶𝗻 #WeAreHiring #GrowthMarketing #MarketingJobs #PerformanceMarketing #AppsFlyer #AppleSearchAds #DigitalMarketing #UserAcquisition #RetentionMarketing #DelhiNCRJobs #JoinUs #FITPASS #MarketingCareers #AppsFlyer
As a Senior Graphic Designer, you will be responsible for overseeing the visual development of creative projects, leading the design team, and ensuring the delivery of high-quality design solutions. You will work closely with other teams such as marketing, content, and product to ensure consistency in visual branding and communication across all platforms. Your key responsibilities will include leading the design team to create engaging visual content for both print and digital media, ensuring alignment with brand guidelines and strategic goals. You will manage design projects from concept to completion, including timelines, resource allocation, and quality control. Collaboration with marketing, content, product, and development teams will be essential to create visually compelling assets across web, social media, presentations, and product packaging. Moreover, you will guide and mentor junior designers, providing feedback and fostering an environment of growth and creativity. It is important to stay updated with design trends, tools, and industry best practices to bring innovative ideas to the table. The required skills for this role include proficiency in multiple design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, or other industry-standard design software. Experience in UI/UX Design is crucial, especially working on user interface designs for digital products or websites. While not mandatory, the ability to create custom illustrations adds significant value. Knowledge of animation software like After Effects is a plus, particularly for creating dynamic social media content or product demos. Adaptability and problem-solving skills are essential to handle multiple projects with tight deadlines efficiently in a fast-paced environment. Strong verbal and written communication skills are also necessary to explain design concepts clearly and align with stakeholders.,
Position Overview: We are seeking a highly skilled Copywriter with experience in social media management, app script work, and performance marketing. Your expertise will directly contribute to our content strategies, creating engaging, results-driven copy for digital ads, social media posts, app notifications, and performance marketing campaigns. If you have a passion for storytelling and a knack for optimizing copy for digital platforms, this is the role for you. Responsibilities: 1.Social Media Management : Create engaging and creative copy for social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.), aligned with the voice and vision of our D2C brand. Develop compelling captions, posts, and social media ads for both organic and paid campaigns. Work closely with the social media team to brainstorm and execute campaigns that drive engagement, awareness, and conversions. Stay on top of social media trends and ensure content is fresh, relevant, and impactful 2.App Script Writing : Write scripts for in-app notifications, pop-ups, tooltips, and user flows to enhance customer engagement and retention. Collaborate with product and development teams to ensure seamless app messaging that reflects the brand tone and meets business objectives. Optimize in-app scripts to improve user experience and interaction, leading to increased user retention and satisfaction. 3.Performance Marketing Copywriting : Write high-converting copy for paid performance marketing campaigns, including Google Ads, Facebook Ads, Instagram Ads, and other paid channels. Analyze ad performance and adapt copy to optimize conversions and improve campaign effectiveness. Work with the performance marketing team to develop scripts that enhance ad targeting, increase CTR, and drive revenue. 4.Collaboration & Strategy : Partner with the creative, design, and marketing teams to create cohesive and on-brand messaging across all digital channels. Provide input on campaign strategies, ensuring messaging aligns with overall marketing objectives and audience insights. Contribute to the development of brand guidelines and ensure consistency across all touchpoints, from social media to app scripts. 5.Data-Driven Content : Use analytics and performance data to inform copy decisions and improve campaign outcomes. Iterate on ad copy and in-app scripts based on user feedback and performance metrics. Qualifications 3+ years of experience as a Copywriter with a strong focus on D2C brands. Proven experience in social media copywriting, including both organic and paid content. Experience with writing scripts for app notifications, user flows, or in-app experiences is a must. Familiarity with performance marketing and writing copy for Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms. Ability to write in a clear, concise, and persuasive manner with a strong attention to detail. Ability to adapt tone and style to various platforms and audiences while maintaining consistency with the brand voice. Strong organizational skills, with the ability to juggle multiple projects and deadlines. Analytical mindset with the ability to interpret data and iterate on copy to drive results. A portfolio showcasing your copywriting work, particularly in social media management, app scripts, and performance marketing. Why Join Us? Competitive Salary with lucrative performance-based incentives. High Earning Potential : The role is revenue-driven, and top performers will be generously rewarded. Growth Opportunities : As a growing organization, high performers will have fast- track opportunities for career advancement. Dynamic Work Environment : Be part of an exciting, rapidly growing organization that values innovation and excellence.