Performance Marketing (Lead Acquisition, Scoring and Funnel Optimisation)

About FITPASS

FITPASS is India’s largest fitness & wellness membership program—serving millions of Fitsters —giving them access to 8,100+ gyms, AI-led fitness coaching, personal nutrition guidance, mental wellness, diagnostics, doctor consults and more. Commanding 52% market share, consistent PAT positivity and scaling fast, FITPASS is inverting industry dynamics. And it still feels like Day Zero.

Backed by real customer love and immense distribution muscle, in 2025, FITPASS is launching new D2C brands across smart home fitness gear, clean label functional foods, and athletic apparel

The Role

high-performance execution rol

treats every click as a cost—and every conversion as a business outcome.

What You’ll Do

Own and execute

CCC, ROAS, Lead Scoring, Conversion

A/B

lead scoring models to prioritize high-intent users

shorten the cash conversion cycle

• Analyze campaign data in real time; scale what works, drop what doesn’t

• Shape messaging and positioning to align with audience behavior

• Collaborate with growth, product, and content teams for aligned execution

You Must Know (Really well!)

Google Ads, Meta Ads Manager

Canva, Midjourney to make your own creatives and run A/B tests

• Appsflyer, Google Analytics, MoEngage, Tableau/Looker Studio

• Funnel optimization and multi-touch attribution

• SQL (write your own queries)

Who You Are

3–6 years of hands-on performance

track record with lead quality improvement and scoring frameworks

• Comfortable owning CAC, ROAS, LTV, and cash cycle metrics

• Top-tier engineering + MBA background (IIT/NIT/BITS + IIM/ISB/FMS/XLRI or similar)

• Bonus if you’ve worked in fitness, health-tech, or consumer tech

What We Offer

Full ownership in a profitable, high-growth ecosystem

• A chance to also lead growth for category-defining launches

• Competitive salary + performance incentives

This is not a brand role. This is not strategy on slides. This is high-leverage, high-speed execution.