Stellites Technologies
, a beacon in the IT service industry for over 7 years, prides itself on delivering unparalleled service to our international clientele. Deriving our name from the combination of "Star" and "Developer," we embody excellence in every project we undertake. At Stellites, we believe in the power of employee empowerment; understanding that with the right blend of skills and motivation, our team can achieve outstanding results for our clients. Our commitment to fostering a supportive and enriching work environment is evident in our impressive average retention rate of 4 years per employee. In the wake of COVID-19, we've seamlessly transitioned to a fully remote work setup, embracing the flexibility and efficiency it brings to our operations.
Job Title:
Performance Marketing Manager
Location:
Remote
Timing :
UK Shift
Experience:
5-8 Years
Role Overview
The Performance Marketing Manager is accountable for the strategic success, operational delivery, and performance outcomes of all paid advertising and UI/UX design initiatives. This includes guiding UI/UX designers, ensuring campaign quality and on-time execution, and coordinating closely with other internal and client-side stakeholders. The role emphasizes cross-functional collaboration, client satisfaction, and continuous optimization of conversion outcomes.
Core Responsibilities
- Strategy, Planning & Client Success
- Develop full-funnel paid media strategies tailored to client goals (ROAS, CPL, lead quality, brand visibility).
- Define channel mix, audience segmentation, budget allocation, and messaging frameworks across Google Ads (Search, PMax, Display), Meta, TikTok, LSA, and more.
- Maintain strategy blueprints and campaign playbooks for each agency/client.
- Campaign & Execution Oversight
- Create and Oversee campaign builds, ad copy, creative asset selection, audience targeting, and budget pacing.
- Design and run A/B tests for ad creatives, targeting, bidding, and landing pages
- Conduct keyword research, audience segmentation, and competitor analysis
- Ensure proper implementation of GA4, GTM, conversion tracking, and attribution models.
- Review optimization logs and performance reports; guide Paid Ads Executives on course corrections.
- Validate QA for campaign setup, targeting hygiene, UTM tagging, and platform compliance.
- UX, Creatives & CRO
- Guide UI/UX designers on landing page layout, mobile-first design, and conversion-focused components.
- Review and approve wireframes, prototypes, banners, ad creatives, and other design assets.
- Suggest A/B testing ideas for pages and creatives; track performance uplift and share insights.
- Provide detailed CRO suggestions to web developers on layout, speed, form UX, visual hierarchy, and responsive behavior based on analytics and campaign feedback.
- Suggest improvements to copywriters to enhance conversion-focused messaging across ads and landing pages.
- Communication & Escalation Handling
- Act as the single point for campaign delays, performance drops, or client feedback.
- Ensure proactive, client-aligned communication by all team members across Slack, email, and task updates.
- Join key planning, and quarterly review calls to reinforce strategy and delivery leadership.
- Translate performance data into actionable narratives and share optimization plans with clients.
- Reporting & Performance Monitoring
- Oversee weekly and monthly reporting dashboards (Looker Studio or platform-native), ensuring clarity and accuracy.
- Validate reported metrics align with campaign goals and support optimization recommendations.
- Track and report campaign KPIs, creative performance, CRO impact, and design delivery timelines.
- Conduct quarterly retrospectives to analyze performance trends and improve future planning.
- Training, Tools & Innovation
- Conduct regular knowledge-sharing sessions on Google Ads, Meta Ads, TikTok updates, and platform policies.
- Encourage the use of AI tools like AdCreative.ai, ChatGPT, Jasper, etc. for copywriting and creative production.
- Stay updated on CRO best practices, UX standards, and ad platform trends; cascade updates to the team.
- Maintain internal knowledge base, onboarding documents, and design/campaign templates.
Requirements
- 5+ years of hands-on experience in running ROI-focused campaigns on Google & Meta platforms
- Strong knowledge of ad campaign structures, bidding strategies, and conversion tracking
- Proficient in using Google Ads Manager, Facebook Ads Manager, and Google Analytics
- Good understanding of eCommerce metrics (ROAS, LTV, CAC, etc.)
- Ability to interpret data and turn insights into actionable strategies
- Excellent communication skills, attention to detail, and accountability
Nice to Have
- Familiarity with tools like SEMrush, Canva, etc.
- Knowledge of UTM tracking, GA4, Tag Manager, and Looker Studio (Data Studio)
- Experience in landing page CRO and funnel optimization
- Capability to manage modest budgets and scale efficiently
