Performance Marketing Manager

Job Title: Performance Marketing Manager (Google Search & Meta)

Experience: 6 to 8 years

Department: Marketing / Growth / Digital Media

Location: Prabhadevi, Mumbai

About the Role:

lead generation and

Key Responsibilities:

·        Own and manage strategy for Google Search and Meta campaigns, including audience segmentation, targeting, bidding strategies, and creative direction

·        Plan, execute, and optimize performance marketing campaigns across Google, Facebook, Instagram, LinkedIn, and other digital channels.

·        Manage and optimize marketing budgets from Brand Launch to exceeding ₹20 Cr, ensuring efficient cost per acquisition (CPA) and return on ad spend (ROAS).

·        Conduct deep-dive market research to identify trends, target audiences, and competitive insights for global campaigns.

·        Continuously test and refine ad creatives, bidding strategies, landing pages, and messaging through A/B testing and analytics

Collaborate closely with creative and content teams to produce high-performing ad creatives, videos, and copy.

·        Analyze performance data to generate weekly/monthly reports and strategic recommendations for senior stakeholders and clients.

Requirements:

8–6 years of hands-on experience in performance marketing strategy with a focus on Google Search & Meta Ads

Proven track record in managing large-scale budgets (₹20 Cr+ annually) and/or scaling launch brands to 20Cr+ with a strong focus on ROI.

Expertise in running campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital media platforms.

Strong understanding of marketing funnels, analytics, attribution models, and campaign automation.

Experience with tools like Google Analytics, Google Tag Manager, Pixel Set Up/ UTM Tracker, Meta Business Suite, LinkedIn Campaign Manager, and CRM systems.

Analytical mindset with strong reporting skills.

Excellent leadership and communication skills with experience managing cross-functional teams.