Performance Marketing Manager

Position Performance Marketing Manager

Opening with Jagat Pharma Pvt. Ltd.

Experience 5-8years

Salary Budget 50-60k

Must have work on Lead generation and Lead Management for Hospital Industry

lovely.dogra@jagatpharma.com

For More details login to - www.jagatpharma.com ; www.drbasueyecarecentre.com

KRA's

1. Paid Campaign Management

• Plan, execute, and optimize campaigns across Google Ads, Facebook Ads, Meta Ads, YouTube ads, Instagram and other performance channels.
• Ensure campaigns are aligned with business objectives (lead generation, app installs, sales, etc.).
• Maintain efficient budget utilization and maximize ROI.

2. Lead Generation & Customer Acquisition

• Deliver high-quality leads at a defined CPL (Cost per Lead).
• Drive consistent growth in customer acquisition while optimizing CAC (Customer Acquisition Cost).
• Ensure conversion rate optimization across ad campaigns and landing pages.

3. ROI & Revenue Growth

• Achieve target ROAS (Return on Ad Spend).
• Identify best-performing campaigns and scale them.
• Allocate spends effectively across channels based on performance.

4. Campaign Analytics & Optimization

• Monitor campaign KPIs daily (CTR, CPC, CPA, CPM, ROAS).
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Optimize audience targeting, bidding strategies, and campaign structures.

5. Funnel & Conversion Optimization

• Collaborate with product, tech, and design teams to improve landing pages and funnels.
• Reduce drop-offs and increase conversion rates at every funnel stage.
• Implement retargeting strategies to maximize conversions.

6. Reporting & Insights

• Create weekly/monthly dashboards on performance, spends, and ROI.
• Provide actionable insights backed by data for future campaigns.
• Benchmark against industry standards and competitors.

lovely.dogra@jagatpharma.com