Performance Marketing Manager

Job Description

Company Description

Mookaa is a fast fashion brand that redefines style for the modern era by delivering the latest trends with speed and quality. Our brand merges innovation with fashion-forward apparel for trendsetters and style enthusiasts. Built on the principles of speed, accessibility, and cutting-edge design, Mookaa ensures customers stay ahead of the fashion curve with diverse collections catering to ever-evolving tastes.

Role Overview

We are seeking an ambitious and analytically sharp Performance Marketing Manager with deep expertise in Meta Ads (Facebook & Instagram) to take our paid media efforts to the next level. You’ll own the full performance marketing funnel with one clear goal: drive profitable customer acquisition at a minimum of 5x ROAS.

Role OverviewMeta Ads Strategy & Execution

• Own and execute Mookaa’s Meta (Facebook/Instagram) ad strategy end-to-end
• Launch and scale campaigns across TOF, MOF, and BOF (prospecting, retargeting, retention)
• Build and optimize audiences using pixel data, lookalikes, and first-party data
• A/B test creatives, copy, and landing pages to drive incremental improvements
• Maintain strict adherence to 5x+ ROAS targets and daily/weekly KPIs

Campaign Management & Optimization

• Monitor daily spend, performance, and attribution in Meta Ads Manager
• Identify underperforming ad sets quickly and scale high-performers efficiently
• Build and maintain performance dashboards (e.g., ROAS, CPA, CTR, CVR, LTV)
• Use tools like Google Analytics and Triple Whale (or similar) to assess cross-platform impact

Budget Ownership

• Manage and allocate monthly paid media budget effectively, focusing on ROAS
• Forecast spend vs. revenue and adjust plans dynamically based on performance trends

Creative Collaboration

• Work closely with design and content teams to brief high-performing creatives
• Analyze ad creative fatigue and rotate assets accordingly
• Identify creative trends from top competitors and fast-moving fashion brands

What We’re Looking For

• 4–5+ years of hands-on experience running and scaling Meta Ads with 5x+ ROAS targets
• Strong understanding of e-commerce funnels, customer journeys, and purchase behavior in fashion/lifestyle categories
• Proven success managing 5–6 figure monthly budgets profitably
• Experience with Shopify, Google Analytics, Meta Events Manager, and post-purchase attribution tools (e.g., Triple Whale, Northbeam, Rockerbox)
• Exceptional analytical and Excel/Google Sheets skills
• Proactive, results-oriented, and always testing/learning
• Creative intuition and understanding of visual trends that convert in fashion

Perks & Benefits

• Competitive base salary + performance-based bonuses
• Generous employee discount
• Opportunity to grow with a breakout fashion brand
• Creative, fast-paced, high-ownership work culture

Job Type: Full-time

Experience:

• Performance marketing: 3 years (Preferred)

Work Location: In person