Performance Marketing Manager

Performance Marketing Manager KRAs (Lead Generation)

1. Lead Generation

Achieve monthly/quarterly lead targets across channels.

Optimize Cost per Lead (CPL) and maximize ROI.

2. Campaign Strategy & Execution

Plan and execute paid campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.

Test and scale campaigns based on performance metrics.

3. Conversion Optimization

Work closely with the sales and product teams to ensure lead-to-customer conversion improvement.

Optimize landing pages, forms, and funnels for higher CVR.

4. Budget Planning & Management

Plan, allocate, and monitor digital ad budgets to ensure optimal utilization.

Deliver monthly performance reports with ROI analysis.

5. Analytics & Reporting

Track campaign performance using tools like Google Analytics, Tag Manager, and CRM dashboards.

Generate actionable insights to guide strategy adjustments.

6. Audience Targeting & Segmentation

Identify and build high-performing audience cohorts.

Develop remarketing and lookalike strategies for better reach and engagement.

7. Creative & Messaging Coordination

Collaborate with design and content teams to develop high-performing ad creatives and copy.

A/B test messaging for maximum impact.

8. Competitor & Market Analysis

Monitor competitor campaigns and market trends to identify new opportunities.

Suggest new channels or formats for scaling lead generation.

9. Automation & Martech Utilization

Implement marketing automation and CRM integration for lead nurturing.

Leverage tools for performance tracking, retargeting, and campaign efficiency.

10. Compliance & Data Hygiene

Ensure data accuracy, tracking integrity, and compliance with platform and privacy norms.