National Sales Head

Location

Reporting To

Team Size

About Pinkvilla

Pinkvilla is India’s leading digital media platform in the entertainment, lifestyle, and fashion space, reaching over 30 million monthly unique users and commanding a vibrant social media presence with 25 million+ followers. We operate at the intersection of culture and commerce, creating IPs, branded content, influencer campaigns, and premium digital experiences across platforms.

Role Overview

National Head

Key Responsibilities:

Revenue Strategy & Ownership

• Lead and own annual and quarterly revenue targets across all lines of business – branded content, video IPs, influencer marketing, programmatic, display, and sponsorships.
• Define and implement scalable monetization strategies, including pricing, packaging, and pitch narratives tailored to category-specific objectives.

Client & Agency Leadership

• Build and nurture CXO-level relationships across direct brands, media agencies, and digital intermediaries.
• Own the top 100 client strategy across key sectors: lifestyle, fashion, tech, beauty, auto, BFSI, and FMCG.

Sales Planning & New Business

• Drive the outbound strategy for new business acquisition across categories and markets.
• Expand Pinkvilla’s revenue footprint via custom content IPs, long-term brand partnerships, and category-specific solutions.

Team Leadership & Performance Management

• Structure, lead, and mentor a pan-India sales team; create a performance-driven culture through OKRs and KRAs.
• Upskill and align the sales team to changing market dynamics, platforms, and monetization models.

Integrated Collaboration

• Partner with content, creative, production, editorial, influencer, and marketing teams to craft 360° brand solutions.
• Act as the sales voice in cross-functional GTM planning for Pinkvilla’s proprietary IPs and platform launches.

Data & Market Intelligence

• Drive forecasting, reporting, CRM discipline, and sales funnel hygiene using tools like Salesforce, HubSpot, or similar.
• Monitor industry trends, competitive benchmarks, and market movements to evolve sales offerings proactively.

Innovation & Productization

• Lead the development of innovative, monetizable media and content formats across web, YouTube, Snapchat, and other emerging platforms.
• Co-own the pricing and inventory strategy for Pinkvilla’s video, influencer, and content assets.

Revenue Operations & Governance

• Collaborate with finance and legal teams on contract structuring, collections, commercial risk mitigation, and deal governance.
• Represent sales in monthly board/business reviews with projections, pipeline, and GTM updates.

Qualifications & Experience

• 15+ years in digital media sales; minimum 7 years in a leadership capacity
• Proven track record of scaling digital revenues ≥ ₹100 Cr+ in B2B media/digital/publisher environment
• Deep knowledge of content marketing, branded entertainment, influencer-led sales, and digital performance ecosystems
• Extensive network of decision-makers across agency trading desks and brand-side marketing teams
• Strong commercial acumen, negotiation skills, and ability to lead consultative selling
• Familiarity with analytics, CRM, and performance dashboards