Marketing Intern

We are seeking a creative and data-driven Content Strategist to lead our advertising campaigns and social media initiatives. The ideal candidate will develop compelling content strategies that drive engagement, conversions, and brand awareness across multiple digital platforms while managing high-performing ad campaigns.

• Develop comprehensive content strategies aligned with business objectives and target audience needs
• Create detailed content calendars for social media platforms and advertising campaigns
• Conduct audience research and persona development to inform content creation
• Establish content pillars, themes, and messaging frameworks for consistent brand voice
• Plan and execute content for product launches, feature releases, and marketing campaigns

• Manage and grow presence across LinkedIn, Twitter, Instagram, Facebook, YouTube, and emerging platforms
• Create platform-specific content optimized for each channel's audience and algorithm
• Develop social media campaigns that drive engagement, followers, and lead generation
• Monitor social media trends, hashtags, and conversations relevant to the software industry
• Engage with community members, respond to comments, and build brand relationships
• Track social media metrics and optimize content based on performance data

• Design and execute paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter
• Create compelling ad copy, headlines, and creative briefs for various campaign objectives
• Develop Google Ads campaigns including Search, Display, and YouTube advertising
• Manage campaign budgets, bid strategies, and audience targeting for optimal ROI
• A/B test ad creatives, copy, and targeting parameters to improve campaign performance
• Monitor campaign metrics and provide detailed performance reports with actionable insights

• Write engaging copy for social media posts, ad campaigns, and promotional materials
• Create content briefs for design team and collaborate on visual content creation
• Develop video content concepts and scripts for social media and advertising
• Optimize content for SEO when applicable, including blog posts and website copy
• Ensure all content aligns with brand guidelines and maintains consistent messaging
• Repurpose content across multiple platforms and formats for maximum reach

• Track and analyze content performance across all channels using analytics tools
• Generate regular reports on social media growth, engagement rates, and conversion metrics
• Monitor advertising campaign performance and optimize for KPIs (CPC, CTR, ROAS, conversions)
• Use insights to inform future content strategy and campaign optimizations
• Conduct competitor analysis and benchmark performance against industry standards

• 0-1 years

  of experience in content strategy, social media marketing, or digital advertising
• Proven track record of managing successful paid advertising campaigns
• Strong portfolio demonstrating creative content across multiple platforms
• Proficiency in advertising platforms (Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager)
• Knowledge of analytics tools (Google Analytics, social media insights, advertising analytics)

• Advanced understanding of social media algorithms and best practices
• Experience with A/B testing methodologies and conversion optimization
• Familiarity with CRM systems and marketing automation platforms
• Basic knowledge of SEO principles and keyword research
• Understanding of funnel marketing and customer journey mapping
• Experience with content management systems and publishing workflows

• Excellent writing and editing skills with ability to adapt tone for different audiences
• Strong visual storytelling abilities and understanding of design principles
• Ability to create compelling, conversion-focused ad copy and content
• Experience collaborating with designers, videographers, and other creative professionals
• Understanding of brand voice development and maintenance

• Strong analytical skills with ability to interpret data and derive actionable insights
• Experience with budget management and ROI optimization
• Strategic mindset with ability to align content with business objectives
• Problem-solving skills for campaign optimization and performance improvement

• Experience in B2B SaaS or software industry marketing
• Knowledge of marketing automation and lead nurturing strategies
• Experience with influencer marketing and partnership campaigns
• Familiarity with emerging platforms (TikTok, Clubhouse, etc.)
• Understanding of video marketing and YouTube optimization

• Google Ads certification (Search, Display, Video)
• Facebook Blueprint certification
• LinkedIn Marketing Solutions certification
• HubSpot Content Marketing certification
• Google Analytics Individual Qualification (IQ)

• Basic graphic design skills (Canva, Adobe Creative Suite)
• Video editing capabilities for social media content
• Experience with webinar and event marketing
• Knowledge of email marketing and automation
• Understanding of PR and media relations

• Social media scheduling and management platforms
• Content creation tools (Canva, Adobe Creative Suite)
• Video editing software (basic proficiency)
• Content collaboration and approval workflows

• Facebook Ads Manager and Business Manager
• Google Ads (Search, Display, YouTube)
• LinkedIn Campaign Manager
• Twitter Ads Manager
• Google Analytics and Google Tag Manager
• Social media analytics and reporting tools

• Project management tools (Asana, Trello, Monday.com)
• Communication platforms (Slack, Microsoft Teams)
• File sharing and collaboration tools
• CRM and marketing automation platforms

• Follower growth rate and engagement rate across platforms
• Reach, impressions, and share of voice
• Click-through rates and website traffic from social media
• Lead generation and conversion from social media channels

• Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA)
• Click-through rates and conversion rates
• Cost per click and cost per thousand impressions
• Budget efficiency and campaign ROI

• Content engagement rates and viral coefficient
• Brand mention sentiment and share of voice
• Content-driven lead generation and nurturing
• Cross-platform content performance optimization

• Opportunity to lead larger campaigns and strategic initiatives
• Cross-functional collaboration with product and sales teams

• Senior Content Strategist role
• Digital Marketing Manager position
• Brand Manager or Marketing Director opportunities
• Specialization in emerging platforms or marketing technologies