Marketing Automation Technical Specialist

Remote Contractor Position - Project-Based

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About Fractional Marketing Factory

Fractional Marketing Factory

We're seeking skilled Marketing Automation Technical Specialists to join our project-based contractor network for our growing Marketing Automation Assessment service.

Position Overview

You will work as part of our assessment team to conduct comprehensive marketing automation audits for clients using advanced AI tools and analytics platforms. Each project involves analyzing existing marketing automation setups, identifying opportunities for optimization, and creating detailed technical recommendations.

Typical Project Timeline:

Expected Commitment:

Project Frequency:

Key Responsibilities

Data Analysis & System Auditing (40% of time)

• Extract and analyze marketing automation data from platforms like HubSpot, ActiveCampaign, Mailchimp, and Marketo
• Conduct technical audits of workflow efficiency and automation performance
• Analyze integration points between CRM, email marketing, and analytics platforms
• Generate comprehensive data reports with actionable insights

Analytics & Performance Measurement (35% of time)

• Set up and configure Google Analytics 4 for marketing automation tracking
• Create custom dashboards and reporting frameworks
• Analyze conversion funnels and customer journey performance
• Calculate ROI metrics and performance benchmarks using advanced analytics

SEO & Content Performance Analysis (15% of time)

• Use Semrush Business to conduct competitive analysis and keyword research
• Analyze content performance and SEO impact of automated marketing campaigns
• Generate technical SEO recommendations for marketing automation workflows
• Benchmark client performance against industry standards

Technical Documentation & Reporting (10% of time)

• Create detailed technical findings and recommendations
• Prepare data visualizations and performance dashboards
• Document integration opportunities and technical requirements
• Support client presentation preparation with technical insights

Required Technical Skills

Essential Platform Experience (Must Have)

• Google Analytics 4

  : Advanced certification preferred, minimum 2+ years hands-on experience

• HubSpot

  : Professional-level experience with workflows, automation, and reporting

• Semrush Business

  : Proficient in SEO analysis, competitive research, and content auditing

• Excel/Google Sheets

  : Advanced formulas, pivot tables, data analysis, and dashboard creation

• Zapier

  : Experience with automation analysis and integration mapping

Preferred Platform Experience (Nice to Have)

• ActiveCampaign, Mailchimp, or Marketo experience

Technical Competencies

• Data extraction and analysis from multiple marketing platforms
• ROI calculation and financial modeling for marketing automation
• Workflow efficiency analysis and optimization recommendations
• Integration mapping and technical architecture documentation
• Performance benchmarking and competitive analysis

Required Professional Background

Experience Requirements

• Minimum 3+ years

  in digital marketing analytics or marketing automation

• Proven track record

  of marketing automation audits or optimization projects

• Portfolio of work

  demonstrating data analysis and reporting capabilities

• Client-facing experience

  preferred (ability to explain technical concepts clearly)

Industry Experience (Preferred)

• SaaS companies or B2B marketing automation
• Marketing agencies or consulting firms
• Startup or growth-stage company marketing departments
• E-commerce or lead generation marketing campaigns

Project Management Skills

• Ability to work independently with minimal supervision
• Strong time management and deadline adherence
• Experience with remote collaboration tools (Slack, Teams, Zoom)
• Proactive communication and regular progress updates

Ideal Candidate Profile

Professional Background

• Marketing automation specialist or digital marketing analyst
• Previous experience as a freelancer or independent contractor
• Experience working with US/European clients (some time zone flexibility)
• Strong English communication skills (written and verbal)

Technical Expertise

• Google Analytics certified (GA4 preferred)
• HubSpot certified (Marketing Hub preferred)
• Semrush certified or equivalent SEO/content marketing experience
• Advanced Excel/Google Sheets user with data analysis experience

Soft Skills

• Detail-oriented with strong analytical thinking
• Proactive problem-solver who asks clarifying questions
• Reliable and responsive communication style
• Ability to work effectively in different time zones

Compensation & Project Structure

Payment Options

Option 1: Tiered Hourly Rates

• Basic Tasks

  : $12-15 USD per hour (data extraction, basic reporting, standard workflow analysis)

• Advanced Analysis

  : $18-22 USD per hour (AI tool utilization, complex data modeling, competitive benchmarking)

• Complex Projects

  : $22-25 USD per hour (custom dashboard creation, multi-platform integration analysis, strategic recommendations)
• Payment for actual hours worked (time tracking required)
• Rate determined by task complexity and experience level

Option 2: Project-Based Rate

• $600-1,000 USD per complete project (based on complexity and scope)
• Fixed payment for defined deliverables and timeline
• Ideal for experienced remote contractors who work efficiently

Payment Terms

• Weekly payments via PayPal, Wise, or bank transfer
• 50% upfront payment for project-based contracts
• All payments in USD
• An independent contractor agreement and a client NDA are required

Project Frequency

• 2-4 projects available per month (depending on client demand)
• Priority given to contractors with a proven track record
• Opportunity for an ongoing relationship with consistent work

Application Requirements

Required Documents

1. Updated Resume/CV

   highlighting relevant marketing automation and analytics experience

2. Portfolio Examples

   (2-3 samples of marketing automation analysis or reporting work)

3. Platform Screenshots

   showing your access to Google Analytics, HubSpot, and Semrush accounts

4. Rate Structure

   (tiered hourly vs. project-based with specific rates for different task types)

Portfolio Examples Should Include:

• Marketing automation audit or performance analysis report
• Google Analytics dashboard or custom report you've created
• SEO/content analysis using Semrush or similar tools
• ROI calculation or financial modeling for marketing campaigns

Technical Assessment

• Short practical test (1-2 hours) analyzing sample marketing automation data
• Successful candidates will be contacted within 48 hours

How to Apply

Subject Line:

Email Application to:

Include in Your Application:

1. Brief cover letter (200-300 words) explaining your relevant experience
2. Your preferred compensation structure (tiered hourly vs. project-based)
3. Your availability and preferred working hours (in EST timezone)
4. Links to portfolio examples or attach sample work

5. Rate expectations

   for basic, advanced, and complex tasks if choosing tiered hourly

Application Deadline:

What We Offer

Professional Growth

• Exposure to diverse industries and marketing automation challenges
• Training on cutting-edge AI marketing tools and platforms
• Opportunity to work with senior marketing consultants and learn advanced strategies
• Potential for long-term partnership as our contractor network grows

Flexible Work Environment

• 100% remote work with flexible scheduling
• Project-based work allows for work-life balance
• Collaborative team environment with regular feedback
• Opportunity to specialize in specific industries or platforms

Competitive Compensation

• Market-leading rates for quality work with a tiered structure based on task complexity
• Regular payment schedule with a reliable income stream
• Performance bonuses for exceptional work and client satisfaction
• Opportunity for rate increases based on proven results and skill development

Next Steps

1. Submit Application

   with the required documents and portfolio examples

2. Initial Screening Call

   (15-30 minutes) to discuss experience and expectations

3. Technical Assessment

   (1-2 hours, paid) to demonstrate platform proficiency

4. Trial Project

   (paid) to evaluate work quality and communication style

5. Ongoing Project Assignment

   for successful candidates

Questions?

Fractional Marketing Factory is an equal-opportunity employer committed to diversity and inclusion. We welcome applications from candidates of all backgrounds and experience levels.