Marketing Automation Technical Specialist
Remote Contractor Position - Project-Based Company: Fractional Marketing Factory Position Type: Independent Contractor (Project-Based) Location: 100% Remote (Worldwide - India/Pakistan preferred) Compensation: $12-25 USD/hour (tiered) or $600-1,200 USD/project Project Duration: 2-3 weeks per engagement Workload: 20-30 hours per project About Fractional Marketing Factory Fractional Marketing Factory is a cutting-edge marketing consultancy that provides AI-enhanced marketing expertise to startups and growing companies. We specialize in delivering senior-level marketing leadership through innovative fractional services, combining traditional marketing expertise with advanced AI tools and automation platforms. We're seeking skilled Marketing Automation Technical Specialists to join our project-based contractor network for our growing Marketing Automation Assessment service. Position Overview You will work as part of our assessment team to conduct comprehensive marketing automation audits for clients using advanced AI tools and analytics platforms. Each project involves analyzing existing marketing automation setups, identifying opportunities for optimization, and creating detailed technical recommendations. Typical Project Timeline: ~2 weeks Expected Commitment: 20-30 hours total per project Project Frequency: 2-4 projects per month (as available) Key Responsibilities Data Analysis & System Auditing (40% of time) Extract and analyze marketing automation data from platforms like HubSpot, ActiveCampaign, Mailchimp, and Marketo Conduct technical audits of workflow efficiency and automation performance Analyze integration points between CRM, email marketing, and analytics platforms Generate comprehensive data reports with actionable insights Analytics & Performance Measurement (35% of time) Set up and configure Google Analytics 4 for marketing automation tracking Create custom dashboards and reporting frameworks Analyze conversion funnels and customer journey performance Calculate ROI metrics and performance benchmarks using advanced analytics SEO & Content Performance Analysis (15% of time) Use Semrush Business to conduct competitive analysis and keyword research Analyze content performance and SEO impact of automated marketing campaigns Generate technical SEO recommendations for marketing automation workflows Benchmark client performance against industry standards Technical Documentation & Reporting (10% of time) Create detailed technical findings and recommendations Prepare data visualizations and performance dashboards Document integration opportunities and technical requirements Support client presentation preparation with technical insights Required Technical Skills Essential Platform Experience (Must Have) Google Analytics 4 : Advanced certification preferred, minimum 2+ years hands-on experience HubSpot : Professional-level experience with workflows, automation, and reporting Semrush Business : Proficient in SEO analysis, competitive research, and content auditing Excel/Google Sheets : Advanced formulas, pivot tables, data analysis, and dashboard creation Zapier : Experience with automation analysis and integration mapping Preferred Platform Experience (Nice to Have) ActiveCampaign, Mailchimp, or Marketo experience Technical Competencies Data extraction and analysis from multiple marketing platforms ROI calculation and financial modeling for marketing automation Workflow efficiency analysis and optimization recommendations Integration mapping and technical architecture documentation Performance benchmarking and competitive analysis Required Professional Background Experience Requirements Minimum 3+ years in digital marketing analytics or marketing automation Proven track record of marketing automation audits or optimization projects Portfolio of work demonstrating data analysis and reporting capabilities Client-facing experience preferred (ability to explain technical concepts clearly) Industry Experience (Preferred) SaaS companies or B2B marketing automation Marketing agencies or consulting firms Startup or growth-stage company marketing departments E-commerce or lead generation marketing campaigns Project Management Skills Ability to work independently with minimal supervision Strong time management and deadline adherence Experience with remote collaboration tools (Slack, Teams, Zoom) Proactive communication and regular progress updates Ideal Candidate Profile Professional Background Marketing automation specialist or digital marketing analyst Previous experience as a freelancer or independent contractor Experience working with US/European clients (some time zone flexibility) Strong English communication skills (written and verbal) Technical Expertise Google Analytics certified (GA4 preferred) HubSpot certified (Marketing Hub preferred) Semrush certified or equivalent SEO/content marketing experience Advanced Excel/Google Sheets user with data analysis experience Soft Skills Detail-oriented with strong analytical thinking Proactive problem-solver who asks clarifying questions Reliable and responsive communication style Ability to work effectively in different time zones Compensation & Project Structure Payment Options Option 1: Tiered Hourly Rates Basic Tasks : $12-15 USD per hour (data extraction, basic reporting, standard workflow analysis) Advanced Analysis : $18-22 USD per hour (AI tool utilization, complex data modeling, competitive benchmarking) Complex Projects : $22-25 USD per hour (custom dashboard creation, multi-platform integration analysis, strategic recommendations) Payment for actual hours worked (time tracking required) Rate determined by task complexity and experience level Option 2: Project-Based Rate $600-1,000 USD per complete project (based on complexity and scope) Fixed payment for defined deliverables and timeline Ideal for experienced remote contractors who work efficiently Payment Terms Weekly payments via PayPal, Wise, or bank transfer 50% upfront payment for project-based contracts All payments in USD An independent contractor agreement and a client NDA are required Project Frequency 2-4 projects available per month (depending on client demand) Priority given to contractors with a proven track record Opportunity for an ongoing relationship with consistent work Application Requirements Required Documents Updated Resume/CV highlighting relevant marketing automation and analytics experience Portfolio Examples (2-3 samples of marketing automation analysis or reporting work) Platform Screenshots showing your access to Google Analytics, HubSpot, and Semrush accounts Rate Structure (tiered hourly vs. project-based with specific rates for different task types) Portfolio Examples Should Include: Marketing automation audit or performance analysis report Google Analytics dashboard or custom report you've created SEO/content analysis using Semrush or similar tools ROI calculation or financial modeling for marketing campaigns Technical Assessment Short practical test (1-2 hours) analyzing sample marketing automation data Successful candidates will be contacted within 48 hours How to Apply Subject Line: "Marketing Automation Technical Specialist - [Your Name] - [Your Country]" Email Application to: recruitment@fractionalmarketingfactory.com Include in Your Application: Brief cover letter (200-300 words) explaining your relevant experience Your preferred compensation structure (tiered hourly vs. project-based) Your availability and preferred working hours (in EST timezone) Links to portfolio examples or attach sample work Rate expectations for basic, advanced, and complex tasks if choosing tiered hourly Application Deadline: Rolling basis - we review applications weekly What We Offer Professional Growth Exposure to diverse industries and marketing automation challenges Training on cutting-edge AI marketing tools and platforms Opportunity to work with senior marketing consultants and learn advanced strategies Potential for long-term partnership as our contractor network grows Flexible Work Environment 100% remote work with flexible scheduling Project-based work allows for work-life balance Collaborative team environment with regular feedback Opportunity to specialize in specific industries or platforms Competitive Compensation Market-leading rates for quality work with a tiered structure based on task complexity Regular payment schedule with a reliable income stream Performance bonuses for exceptional work and client satisfaction Opportunity for rate increases based on proven results and skill development Next Steps Submit Application with the required documents and portfolio examples Initial Screening Call (15-30 minutes) to discuss experience and expectations Technical Assessment (1-2 hours, paid) to demonstrate platform proficiency Trial Project (paid) to evaluate work quality and communication style Ongoing Project Assignment for successful candidates Questions? Contact us at recruitment@fractionalmarketingfactory.com Fractional Marketing Factory is an equal-opportunity employer committed to diversity and inclusion. We welcome applications from candidates of all backgrounds and experience levels.